PreZENtations TIDbits - Typography

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    17-Aug-2014
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    Design

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PreZENtations presents what we expect will be the first in a long series of tidbits related with presentation preparation, design and delivery. Meet typography, hope you enjoy it reading it as much as we did designing it!

Transcript of PreZENtations TIDbits - Typography

  • PreZENtations TIDbits TYPOGRAPHY Alberto de Vega Zen Rocks by Lane Pierce Eduardo S. de la Fuente
  • TYPE WHAT FOR? Type is a fundamental part of our culture and has been for centuries Nancy Duarte Typography
  • TYPEFACE A N A T O M Y ascender ascender height Sphinx caps height x height baseline descender height descender Typography
  • TYPEFACE A N A T O M Y thick/thin Sphinx diagonal serif stress Typography
  • K I N D S O F TYPEFACES 100,000 typefaces Typography
  • K I N D S O F TYPEFACES Thats enough to write the Bible 5 times* in a row PhotoXpress *One typeface per verse Typography
  • K I N D S O F TYPEFACES 7 groups (roughly) Typography
  • K I N D S O F TYPEFACES blackletter humanist oldstyle modern slabserif sans serif Fringe Typography
  • K I N D S O F TYPEFACES dramatic thick/thin transitions Blackletter serif Inspired by The Non-Designers Design & Type Books by Robin Williams Typography
  • K I N D S O F TYPEFACES o diagonal stress Humanist e slanted serifs slopping x crossbar moderate thick/thin small transitions x-height Inspired by The Non-Designers Design & Type Books by Robin Williams Typography
  • K I N D S O F TYPEFACES diagonal serif stress slanted serifs Oldstyle Moderate thick/thin horizontal crossbar transitions Inspired by The Non-Designers Design & Type Books by Robin Williams Typography
  • K I N D S O F TYPEFACES Modern thin and horizontal serifs vertical radical thick/thin stress transitions Inspired by The Non-Designers Design & Type Books by Robin Williams Typography
  • K I N D S O F TYPEFACES thick and horizontal serifs Slabserif moderate thick/thin vertical transitions stress Inspired on The Non-Designers Design & Type Books by Robin Williams
  • K I N D S O F TYPEFACES no serifs Sans serif no thick/thin transitions, hence no stress Inspired on The Non-Designers Design & Type Books by Robin Williams
  • K I N D S O F TYPEFACES Fringe What can I say Inspired by The Non-Designers Design & Type Books by Robin Williams Typography
  • OPERATIONS W I T H T Y P E Widow Let me introduce you a Typography
  • OPERATIONS W I T H T Y P E No, not THIS KIND of Widow She is the Widow by TJ Scott / All rights reserved Typography
  • OPERATIONS W I T H T Y P E This kind of Widow Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Typography
  • OPERATIONS W I T H T Y P E Kerning Now, meet the hero saving the day Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Typography
  • OPERATIONS W I T H T Y P E Happened? Wow, wow, wow. What Baby by MCFull Typography
  • OPERATIONS W I T H T Y P E Normal kerning Sphinx Interletter Space Typography
  • OPERATIONS W I T H T Y P E Extra kerning Sphinx Interletter Space Typography
  • OPERATIONS W I T H T Y P E at any rate Avoid widows lest you look amateur Day 80 by SuperFantastic Typography
  • LEGIBILITY VS R EADAB I LITY Legibility Its an informal measure of how easy it is to distinguish one letter from another Font.com Typography
  • LEGIBILITY VS R EADAB I LITY Readability It is a gauge of how easily words , phrases and blocks of copy can be read Font.com Typography
  • TYPE & PRESENTATIONS YOUR type should be above all Legible! Typography
  • TYPE & PRESENTATIONS This means YOU should use Sans Serifs Typography
  • TYPE & PRESENTATIONS Because Sans Serif typefaces are : Abigger Abolder Asimpler Typography
  • TYPE & PRESENTATIONS This means YOU should use NO MORE than 2 fontfaces