ERA Shopping Park, Iasi

ARGO REAL ESTATE

OPPORTUNITIES FUND

Argo Real Estate Opportunities Fund (AREOF) is a closed-end

fund that invests primarily in the commercial property markets

of SEE and CE. AREOF was floated on the London Stock

Exchange Alternative Investment Market (AIM) with 100 million

Euro in August 2006.

The Fund is managed by Argo Group Limited (AGL) an

emerging markets focused alternative asset management firm.

AGL was founded in 2000 and currently has Assets Under

Management of USD 400 million. AGL listed on AIM in 2008

and has offices in UK, Cyprus, Romania, Ukraine.

Argo Real estate opportunities fund (AREOF) IS ONE OF THE

LARGEST OWNERS OF RETAIL PARKS AND SHOPPING

CENTERS in South Eastern Europe with 340.000 sq m of retail

assets in Romania and Ukraine.

ARGO

PROJECTS

Shopping City Sibiu

GLA: 80.000 sqm

Carrefour: 12.000 sqm; Auchan:14.000 sqm

2.500 Parking lots

130 retail units

Anchors: Carrefour, Auchan, Decathlon, Baumaxx, Mobexpert,

H&M, C&A, NewYorker, Altex, Flanco, Domo

Shopping City Suceava

GLA: 47.000 sqm

Carrefour: 12.000 sqm

1.500 Parking lots

90 retail units

Anchors: Carrefour, Mobexpert, Decathlon, Baumaxx, Flanco,

Mediagalaxy, NewYorker, Takko Fashion

Riviera Shopping City, Ukraine

GLA: 80.000 sqm

Carrefour: 12.000 sqm; Real:14.000 sqm

2.500 Parking lots

170 retail units

Anchors: Carrefour, Auchan, Baumaxx, Mobexpert, H&M, C&A,

NewYorker, Reserved, Altex, Flanco, Domo

ERA Shopping Park Iasi

GLA: 80.000 sqm

Carrefour:15.000 sqm

2.500 Parking lots

85 retail units

Anchors: Carrefour, Praktiker, Mobexpert, Altex, Rovere, San

Francisco, Decathlon, Takko Fashion

OUTLET

ERA Shopping Park Oradea

GLA: 64.000 sqm

Carrefour:15.000 sqm

2.000 Parking lots

90 retail units

Anchors: Carrefour, Bricostore, Mobexpert, Altex, Flanco, Elvila,

Naturlich, Lem's, Pada Murre, Fox, Stock House

IASI RETAIL MAP

Catchment area

Primary

Secondary

Tertiary

Driving Distance (minutes)

0-5

5-15

15-25+

% of customers

40%

33%

27%

CURRENT SCHEMEERA SHOPPING PARK

ERA Shopping Park is the largest retail scheme in Iasi, the city center and 3 minutes drive from one of the

serving an urban population of 350.000 inhabitants largest neighborhoods of Iasi, Pacurari district. Public

and a metropolitan area of over 500.000 inhabitants. transport facilities also serve the Centre.

ERA is located on one of the most important city gates The project currently totals 50,000 sq m GLA and

in Iasi, connecting the city with Suceava and the main includes a Carrefour owned hypermarket, a shopping

highway to Bucharest. The site has direct access from gallery of 11,000 sq m, Praktiker (DIY) 9,000 sq m,

the Pacurari street/E85, dual carriage way. Mobexpert (furniture) 8,000 sq m and Decathlon

(own store) 4,000 sq m.

The 35 ha site is located 7-10 minutes drive time from

Site Plan ERA Shopping Park

ERA Mall - future development

future development

future development

NEXT PHASE

OF DEVELOPMENT

The next phase will be construction of a 28.000 sq m GLA Mall.

The mall will incorporate both local and international retailers as well as a large

entertainment & leisure component consisting of a 10 screens cinema

multiplex, a bowling area of 1.600 sq m and a food-court.

FOOTFALL AND

TURNOVER OVERVIEW

Carrefour active customer number remains in 2013 is Mobexpert Iasi is the best performing regional store,

the same as 2012, while the average basket is almost both in terms of sales and the growth trend. 2013

30% higher than in Carrefour Felicia. sales were more than 20% higher than in 2012.

Decathlon store sales improved in 2013 compared to

previous year and is ranked as the 5th best selling

store out of 12 stores, while in 2012 held the 9th

position out of 11.

0

50,000

100,000

150,000

200,000

250,000

300,000

jan feb mar apr may jun jul aug sept oct nov dec

Footfall 2013

ADVANTAGES OF

ERA SHOPPING PARK IASI

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Strong anchors, some unique in Iasi such as residential areas of the city.(Valea Lupului)

Mobexpert, Rovere mobili, Decathlon, San Francisco The value of the hypermarket shopping cart is

plus Carrefour, Praktiker, Altex. almost 30% bigger than Felicia, despite a slightly

ERA Park is the only commercial center in the area, lower traffic

which makes it the main shopping destination. Convenient shopping

Large parking, wide spaces, the center is generally Easy to find parking places

appreciated for being a good location for people who Soon to be launched Iasi new city ring roaddont like crowded centers and spending time with Connecting bridge between Dacia, Alexandru and parking or in line at the cash register. Pacurari to be built soon: easier access by avoiding the

Excellent location for outdoor and indoor events. passing of the railway

Location in the proximity of one of the biggest

CUSTOMER PROFILE

According to the 2013 survey implemented by DTZ, the Cca 45% of the customers are living in the proximity -

ERA customers are predominantly young families, with Pacurari district, 33% in Alexandru-Dacia, Copou and

above median incomes. They live in the neighborhoods the City Center and cca 22% is living in more remote

close to ERA and come to shopping by car. areas like Tatarasi, Nicolina&PoduRos and others

More than 2/3 of the customers prefer weekends to

weekdays and they area attracted in principal by the 88% of customers visit Carrefour.

hypermarket, numerous and innovative marketing 30% of the receipts are in range of 200-500 ron, with

events and promotions, proximity and wide parking areamoney mainly being spent on Food, healthcare, clothes,

80% are using personal car to come to the centre cosmetics, etc

while the rest using public transportation 70% of the customers are living with 15 minutes time

from the centre, white 40% of them are living in the

proximity (less than 5 minutes)

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CUSTOMER PROFILE

36%

24%

15% 15%

9%

0%

5%

10%

15%

20%

25%

30%

35%

40%

under 30 30-39 40-49 50-59 0ver 60

Age

age

58.80%

41.20%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

male female

Sex

Sex

4.5% 4.2% 3.9%

13.2%

33.2%

28%

13%

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

Family Income (ron)

0

5

10

15

20

25

30

35

Spent per visit

83%

14% 1% 2%0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Personal car Public

transport

Taxi Walk

Transportation

18.50%

25%

28.50%

24%

3.85%

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

Visit frequency

18.60%13.70%

34.60% 33.40%

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

Visiti habit

CUSTOMER PROFILE

46%

33%

21%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Pacurari Alexandru-Dacia-Copou-City Center

Tatarasi- Nicolina &PoduRos

Penetration areas

39.20%

32.80%

17.60%

10.40%

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

5 min 15 min 25 min > 25 min

Catchment

SITE PHOTOS

ERA SHOPPING PARK

ERA Shopping Park Iasi

Sos. Pacurari, No. 121

Iasi

Telephone: +40 332.440612

Fax: +40 332.440613

www.era-iasi.ro

County Romania

www.argocp.com