Prezentace LA Degustation Online Michal Popelář
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How to maximize Business Results and Customer Experience 24.3.2015
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Transcript of Prezentace LA Degustation Online Michal Popelář
How to maximize
Business Results and
Customer Experience
24.3.2015
Future Essentials for great Customer Experience
designing the correct incentive for the correctly identified consumer, offered
in an enticing environment
= HIGHLY PERSONALIZED COMMUNICATION
delivery: a company's ability to focus the entire team across various
functions to deliver the proposed experience
= EXCELENT PRODUCTS AND SERVICES
development ultimately determines a company's success, with an
emphasis on developing consistency in execution
= CONTINUOUS OPTIMIZATION ACROSS CHANNELS
It is so trendy
94% of marketers and 90% of agencies agree
that personalization of the web experience is
critical to current and future success.
http://www.monetate.com/blog/the-tipping-point-for-personalized-website-experiences/
It is hard to start
72% agree they ‘understand importance of
personalization, but don’t know how to do it‘.
Segmentation?
It is hard to start
72% agree they ‘understand importance of
personalization, but don’t know how to do it‘.
Predictive analytics?
It is hard to start
72% agree they ‘understand importance of
personalization, but don’t know how to do it‘.
Automation?
It is hard to start
72% agree they ‘understand importance of
personalization, but don’t know how to do it‘.
Data integration?
Where you want to be in 5 years?
Example: MARKETING OPTIMIZATION MATRIX
Tool for measuring effectiveness of
marketing campaigns and provides
direction for improvement
Example: What to apply?
Example: Single customer view
Contact
Michal Popelář
Managing Director
Actum+
City Green Court / Hvězdova 1734/2c
14000 Praha 4
Czech Republic
+420 777 177 580 / [email protected]
