PR(evolution)Building 21st Century Relationships

“The Breakdown of Social Media”

®Jessica Ayers | Jacob Summers

Introduction

®Jessica Ayers | Jacob Summers

Review: PR plays an important role in our nation.

Review: PR relies heavily on it’s tools.

Review: Social Media is a new and necessary PR tool.

Review: What IS Social Media?

New: Breaking Down Social Media

DEFINING SOCIAL MEDIA

®Jessica Ayers | Jacob Summers

A category of online tools that is based on user participation and user-generated content.

DEFINING SOCIAL MEDIA

Online tools range in size, scope and function,

according to target audience.

Tools General Use Web Sites

Blogs

Social Bookmarks

Social Networks

Newsfeed Generators

Status Updaters

Gaming

®Jessica Ayers | Jacob Summers

DEFINING SOCIAL MEDIA

Simplified, most tools fall into one of these

categories.

Categories Social Networking

Social Bookmarking

Social Notification

Social Event & Planning

Social Communication

Social Gaming

®Jessica Ayers | Jacob Summers

DEFINING SOCIAL MEDIAExamples of Social Media

®Jessica Ayers | Jacob Summers

DEFINING SOCIAL MEDIAWhy social media?

®Jessica Ayers | Jacob Summers

For Consumers

To get a large scope of information, such as news

To reach friends and family large distances away

For quality diversified entertainment

To work away from the office

DEFINING SOCIAL MEDIAWhy social media?

®Jessica Ayers | Jacob Summers

For Producers

To gather a large scope of information from users

To gauge perception and popularity

To correct misconceptions

To interact with customers

To reach target audiences otherwise not readily reachable

DEFINING SOCIAL MEDIA

®Jessica Ayers | Jacob Summers

As a business, these sites serve…

…to add new professional tools.

…to help you gain a better understanding of the constantly changing national and global environment.

DEFINING SOCIAL MEDIA

®Jessica Ayers | Jacob Summers

As a business, these sites serve…

…to help you understand your users, consumers and newcomers.

…to keep your perception fresh and vital to our economy – social media is a rapidly growing, evolving tool built for our rapidly growing, evolving communities.

DEFINING SOCIAL MEDIA

®Jessica Ayers | Jacob Summers

The Beauty to Users

For any individual need, there is a compliant social media tool – each individual can have their own

specialized social tool to sort through information however they want. This eliminates the trouble of

matching IM clients, emails and websites. All of these still exist, but the individual – professional or personal –

no longer has to deal with the trouble.

DEFINING SOCIAL MEDIA

®Jessica Ayers | Jacob Summers

The Beauty to You

As a professional, this allows you to develop a tool to your specifications to gain access to thousands of users or more, and directly contact them on their terms and

yours.

Review

®Jessica Ayers | Jacob Summers

NetworkingBookmarkingNotification

Event & PlanningCommunication

Gaming

Facebook, LinkedInGoogle Reader

TwitterFacebook, iCalendarAIM, Twitter, E-mail

Blizzard, AIM QQ Games

For Next Time

®Jessica Ayers | Jacob Summers

Our Divisions, for Simplification

Closed Social Media

Semi-Open Social Media

Open Social Media

Consolidation & Organizational Tools

For Next Time

®Jessica Ayers | Jacob Summers

Our Divisions, for Simplification

Closed: Private Messages, IMs

Semi-Open: Social Networks

Open: Sites, Blogs

Consolidation & Organizational Tools

For Next Time

®Jessica Ayers | Jacob Summers

The Distinction:

The distinction lies in levels of automatic privacy and ability to generate/find data from clients, tools and media in a public search engine.

Thank You.

®Jessica Ayers | Jacob Summers