Preview Autumn 2009 - mvg

Dear colleagues,

I’m very pleased to present to you our autumn 2009 preview with a balanced selection of German top titles and international bestsellers!

Our program covers the segments:

MANAGEMENT & COMPANY MANAGEMENT | ECONOMICS & POLITICS | MARKETING | JOBS & CAREERS | SUCCESSFUL BUSINESS START-UPS |

WOMEN@BUSINESS | BETTER JOB APPLICATIONS | NEW BUSINESS LINE

Highlights in this preview are:

»11 Management Sins You Should Avoid. How executives ruin their career chances, lose their minds and their partners and miss out on the fun«

by Klaus Schuster (pages 16/17);

»Orientation in Diffi cult Times. How to guide your employees through the crisis« by Elisabeth Haberleitner, Elisabeth Deistler and Gerhard Ratz (pages 18/19);

»The End of Globalisation. Why we have to return to sensible business practice« by Johanna Joppe and Christian Ganowski (pages 24/25);

»Negotiation is in the Mind. Successful communication with neuro-strategies« by Frieder Gamm (pages 32/33);

»Career Strategies for Women. New rules for competitive and confl ict situations« by Ulrike Ley and Regina Michalik (page 41).

This and more as well as our digital rights catalogue under

http://www.redline-verlag.de/verlag/foreignrights.

Hoping our new titles will meet your publishing needs!

We would be delighted to send you reading copies on publication.

Yours,

Maria Pinto-Peuckmann

Rights Director / International Aff airs

FinanzBuch Verlag GmbH

Imprint: Redline Verlag

Phone: + 49-89-65 12 85-2 44

Fax: +49-89-65 20 96

E-Mail: [email protected]

Editorial

Frankfurt Book Fair 2009:

We would be delighted to welcome you in

Hall 3.0. / Stand B 113 (FinanzBuch Verlag GmbH)

MANAGEMENT & COMPANY MANAGEMENT

Stephen C. Lundin Cats! The Nine Lives of Innovation 4

50 Cent | Robert Greene Money means Freedom 8

Geoff Colvin The Path of the Phoenix 12

Bruce Tulgan Someone Has to be the Boss 14

Klaus Schuster 11 Management Sins You Should Avoid 16

Elisabeth Haberleitner | Elisabeth Deistler | Gerhard Ratz

Orientation in Diffi cult Times 18

Tom Rath | Barry Conchie Strong Management 20

Yvon Chouinard Let Them Go Surfi ng! 22

ECONOMICS & POLITICS

Johanna Joppe | Christian Ganowski The End of Globalisation 24

Martin Gerth The Green Scam 26

MARKETING

Sabine Hübner Service Makes the Diff erence 28

Dan Hill Emotionomics 30

JOBS & CAREERS

Frieder Gamm Negotiation is in the Mind 32

Lothar Späth (Hg.) Top 100 35

SUCCESSFUL BUSINESS START-UPS

Simone Janson 30 Chances for People Setting Up in Business –

The Sectors of the Future 37

WOMEN @ BUSINESS

Claudia Nuber The Rules of the Game for Women in Business 38

Cornelia Topf Assertiveness for Women 39

Ulrike Ley | Regina Michalik Career Strategies for Women 41

BETTER JOB APPLICATIONS

Carolin Lüdemann | Heiko Lüdemann Optimum Job Applications

for Career Changers 43

NEW BUSINESS LINE

Wolfgang Winter Writing Scientifi c Papers 44

Verena Sartorius The Best Creativity Techniques 45

BACKLIST

Economics & Politics 46

Management & Company Management 47

SERVICE

Addresses and contacts 48

WOMEN @ BUSINESS







NEW BUSINESS LINE



BACKLIST



SERVICE


WOMEN @ BUSINESS







NEW BUSINESS LINE



BACKLIST



SERVICE


WOMEN @ BUSINESS







NEW BUSINESS LINE



BACKLIST



SERVICE


WOMEN @ BUSINESS







NEW BUSINESS LINE



BACKLIST



SERVICE


CONTENTS 3

In Cats, best-selling author Stephen C. Lundin investigates the phenomenon of innovation in companies and comes to the conclusion: the most important factors for innovation are the motivation of your team and the atmosphere in the work-place. After all, it’s not companies that are innovative, but the people who enjoy working for them.

There are four major obstacles on the road to innovation: distraction and doubt, standards and normality, failures which are not perceived as chances and too much control. But there are nine ways to cast off these bonds: all you need to do is take a look at cats. Cats have nine lives. They are curious and unpredictable. And they always land on their feet.

And that is what the perfect team in a company should be like: inno-vative and curious, able to learn from their mistakes, never discouraged by failure and always willing to follow new paths.

The new bestseller from the author of Fish!

Target group

■ Managers and executives ■ Employees who would like

to improve the atmosphere within the company

■ Anyone looking for new ideas and new paths

Stephen C. Lundin is the author of the bestselling series Fish!, which

sold millions of copies and has been translated into 34 languages. After

trying out various occupations ranging from golf caddy to national sales

manager, he and his business partners founded the company Ontend Creative

Partners. Today, he works as a fi lm producer, author and speaker, spreading the word

about his programmes Fish! and Cats. His innovation philosophy has revolutionised many

international companies such as Microsoft and Procter & Gamble.

4|5

What can this book do for you?

■ Encouraging innovation is vital for the survival of any business ■ Entertaining and inspiring, with a wealth of practical examples and exercises

Stephen C. LundinCats

The nine lives of innovationApprox. 180 pages | Size 13.5 × 21 cm | Hardback

€ 14.90 [D]

September 2009

ISBN 978-3-86881-036-3 | Product group 1975

More than 500 000 copies of Fish! sold to date

German

Rights

High time to let the cat out of the bag ...

After Fish!

comes Cats –

the ideal gift for companies

and their employees

Inquire about

quantity discounts

now!

Follow

the pawprints to find

your campaign package:

and get your paws on this book –

it’s sure to be a bestseller!

For orders from 20 copies up-wards, you will receive a free deco CATS rucksack fi lled with give-away surprises for your customers. Only as long as stocks last!

Strip poster in every consignment

4

5% discount, 60 days’ valuta, Order No. FI589


8|9


■ The ten laws of the daily struggle for success ■ An unbelievable duo of authors: a management guru and

a successful rapper ■ All chapters include revealing stories from 50 Cents’ everyday life

Target group

■ Managers and entrepreneurs

»T he greatest enemy a man can have is his own fear,« said Malcolm X.

And these words were to have a defi ning infl uence on Curtis Jackson,

alias 50 Cent, for the rest of his life. Driven by the fear of having to

return to the poverty-stricken milieu in which he grew up, he established a business

empire which seeks its equal.

Together with management expert and bestselling author Robert Greene, 50 Cent

has now put together an unusual book which not only tells the story of his journey

from street rapper to millionaire entrepreneur, but above all explains his manage-

ment philosophy and the secrets of his success. Greene bridges the gap between the

two worlds and paints the portrait of an unusual entrepreneur who has overcome all

odds to steer his business empire with extraordinary creativity and inventiveness.

The result: ten »Laws of the daily business struggle«, drawn up by Robert Greene

and 50 Cent and easily applicable for every reader.

50 Cent iis one of the best-known rappers

in the USA and a successful businessman.

He has released three albums, received

11 Grammy nominations and infl uenced

street culture decisively.

Robert Greene is the author of

internationally best-selling works

and was an editor with Esquire

and other magazines.

The management secrets of the world’s

50 Cent and Robert GreeneMoney means Freedom

Approx. 300 pages | Size 14.8 × 21 cm | Hardback

24.90 € (D)


September 2009

»At times extremely pragmatic, at others spiritual and inspiring,

this book is a must-read for all entrepreneurs and anyone

interested in the true and unusual story of Curtis Jackson,

aka 50 Cent.«

www.hip-hopkings.com

top!


10|11

German

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most successful rapper

The path of the phoenix is the only way

In a recession, there are losers, but also winners. They are envied, criticised as opportunists – and secretly admired.

But what do they do differently? Where do the special strengths of such exceptional companies lie? Economic expert and journalist Geoff Colvin has investigated the phenomenon and drawn up 10 strategies to bring a company successfully through a crisis and then keep it on a winning course. The basic preconditions for employing these strategies are adapt-ability, the ability to react quickly and to stay in control whatever the situation. In a crisis, you must be able to take advantage of every chance that comes your way. By applying Colvin’s strategies and carving out a competitive edge, compa-nies can rise like a phoenix from the ashes, take their place among the winners and remain consistently successful and profi table both during a crisis and in the years that follow.

Geoff Colvin is a business journalist and Senior Editor

of Fortune Magazine. Over 7 million listeners follow his

programmes on CBS Radio every week, and he is a much

sought-after speaker on management topics and economic

trends. Harvard University awarded him an honorary de-

gree in Business Administration. Colvin is also the author of

the international bestseller Talent is Overrated: What Really

Separates World-Class-Peformers from Everybody Else.

Target group

■ Managers and executives ■ Entrepreneurs ■ Venture Capitalists and Business Angels


12 |13


■ Survival techniques for during and after the crisis ■ Current-day examples demonstrate the eff ectiveness of the strategies described in the book ■ Focuses on the opportunities off ered even in times of crisis

Geoff ColvinThe Path of the Phoenix

10 management strategies to have you up and running after the crisisApprox. 240 pages | Size 14.8 × 21 cm | Hardback

€ 24.90 [D]

August 2009


German

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Bruce Tulgan is the founder of the management consultancy

RainmakerThinking Inc. He advises executives worldwide, helping

them to hone their management skills. He is also much in demand as

a public speaker and seminar coach on these subjects. Also a successful

book author, he writes for various newspapers, including the New York

Times, USA Today and Harvard Business Review. He lives with his wife in

New Haven, Connecticut and Portland, Oregon.

Be a leader, not a follower

Managers bear a double, if not triple burden. On the one hand, they have their own job to do. On the other, they are expected to lead and take the strain off their teams. And in many cases, there is also a personal factor: a manager is often aware of his subordinates’ private prob-lems and tries to make allowances for them.

From his own professional experience, Bruce Tulgan knows that many executives are out of their depth and daunted by the three roles they are expected to play. But taking a laisser-faire attitude, putting your hands in your lap and leaving your team to get on with it as best they can just isn’t an option and can only end in chaos. Tulgan’s approach shows managers how to get on top of the prob-lem – even if it means laying down the law now and again. After all: someone has to be the boss! And if possible, a good one!

SUCCESSWITH NO

SOFT-SOAPING


■ Encourages executives to set a clear course ■ Real-life examples illustrate Tulgan’s recommendations

Non-fi ction work enlivened by entertaining narrative

Bruce TulganSomeone Has to Be the Boss

How to become the manager your team neeApprox. 230 pages | Size 14.8 × 21 cm | Hardback

€ 19.90 [D]

July 2009

ISBN 978-3-86881-041-7 | Product Group 1975


14 |15

Target group

■ Managers ■ (Up-and-coming)

executives

ALT!AAAAAAAAAAAAAAAAAAAAALLLLLLLLLLLLLLLLLLLLLTTTTTTTTTTTTTTTTTTT!!!!!!!!!!!!!!!!!!!!

German

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Klaus Schuster was a member of the managing

board of an international banking group, led the team

that set up the Volksbank in Serbia and acted as top

management troubleshooter during the reorganisation

of the Volksbank in Slovenia. Today, he heads his own

management consultancy, coaches young execu-

tives and is a member of the board of the Slovenian

manager’s association.

The ultimate book of managerial sins

We all know them, the bosses who like to do everything themselves because they think everyone else is an idiot incapable of doing the job. They hoard every little scrap of information as if it were a state secret and think team mo-tivation is unproductive sentimentalism. Executives who commit these and seven other common managerial sins are well on the way to making everyday working life hell for themselves and their employees.

In this humorously written book, Klaus Schuster presents real-life examples of the most common mistakes managers make. He pinpoints exactly where they go wrong and shows what they need to do to stay motivated themselves, increase productivity and improve the way they deal with their teams. In the end, the aim must always be to ensure that managers and employees enjoy their work and know that their efforts are appreciated and rewarded!

WIRTSCHAFT & POLITIK

0|0

Klaus Schuster11 Management Sins You Should Avoid

How executives ruin their career chances, lose their minds and their partners and miss out on the funApprox. 220 pages | Size 14.8 × 21 cm | Hardback

€ 14.90 [D]

ISBN 978-3-86881-038-7 | Product group 1975July 2009


■ The guide to the managerial sins every executive should be aware of ■ The worst mistakes and success-killers … ■ … and how to avoid them

Target group

■ Entrepreneurs, managers

■ Consultants


16 |17

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Successful leadership in times of change

In times of continual and rapid change, managers face a barrage of challenges: they need to keep their teams motivated while improving performance, and they are also expected to be crisis managers, coaches and vision-aries. And then there are the questions of meaning, the discussion of values, the changing standards and new forms of corporate culture which characterise our society. This book is a guide complete with the know-how and the tools allowing executives on the one hand to offer their teams security and orientation and on the other to im-prove and develop their own role and skills as leaders.

Elisabeth Haberleitner develops

executive coaching programmes,

conducts in-company training ses-

sions, coaches top executives, works

as a trainer and is also a popular

public speaker.

Elisabeth Deistler specialises in

executive training programmes and

company training programmes. She

also works as a mental coach for

top athletes and managers, trains

coaches and is a popular public

speaker.

Gerhard Ratz is a specialist con-

sultant for personnel development

and organisational development.

He coaches executives and supports

companies involved in introducing

project management.


18 |19


■ A compact and yet in-depth guide to successful management practice ■ Master the typical situations in everyday management: with sample dialogues and

advice on eff ective argumentation ■ Numerous ideas for self-refl ection and further development of your own personality

as a manager

Elisabeth Haberleitner | Elisabeth Deistler | Gerhard RatzOrientation in Diffi cult Times

How to guide your employees through the crisisApprox. 240 pages | Size 14.8 × 21 cm | Hardback

29.90 € (D)

October 2009


Already in its 2nd edition

at Redline Verlag:

Elisabeth Haberleitner | Elisabeth Deistler | Robert UngvariManaging, Promoting, Coaching

24.90 € (D)

ISBN 978-3-636-01483-2

World

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Global Gallup Practice Leader Tom Rath

has worked for Gallup for 14 years in the

fi elds of workplace research and manage-

ment consultancy. He is the author of the

US bestseller »StrengthsFinder 2.0« and a

member of the board of VHL.org, a cancer

research and patient support organisation.

Barry Conchie is an expert on executive

assessments and team analyses and worked

for Gallup in London as a consultant for

executive and talent promotion strategies.

Today, he is the head of the executive con-

sultancy team at the Gallup headquarters in

Washington DC.

The secrets and basics of successful management

In a research project spanning decades, the renowned Gal-lup Institute interviewed well over a million teams, more than 20,000 top executives and 10,000 employees to estab-lish what makes an outstanding manager.

Best-selling author Tom Rath and management consultant Barry Conchie analysed the Gallup studies and drew up their three pillars of effective management: a conscious-ness of one’s own strengths and the strengths of others, the ability to choose the right employees and fulfi lment of the four most important requirements placed on a man-ager. For this book, the authors modifi ed Gallup’s famous StrengthsFinder, condensing it to 34 typical situations in business life, thus creating a fundamental guide for anyone wanting to become a top manager.

»Spiced with the latest research findings, anecdotes and ready-for-action ideas, the book Strong Management gives you a new road map for leading your teams into a better future.«

www.gallup.com


20 |21

Tom Rath | Barry ConchiStrong Management

What makes a convincing leader Approx. 300 pages | Size 14.8 × 21 cm | Hardback

€ 29.90 [D]

September 2009



■ The famous Gallup Institute StrengthsFinder programme – now specially for executives

■ The reliable way to becoming a convincing leadership personality ■ With access code for the new management version of StrengthsFinder

Target group

■ Executives, entrepreneurs ■ Business consultants ■ Personnel developers

German

Rights

Yvon Chouinard is the son of Franco-Canadians who emigrated to California.

There, he discovered his passion for climbing. In the 1950s, he sold pitons

from the boot of his car. In 1964, he brought out his fi rst, single-sheet product

catalogue – with the footnote that customers could expect longer delivery

times within the climbing season. Those were the modest beginnings of the

company Patagonia, which today makes an annual turnover of 230 million

dollars. One of Chouinard’s maximes is the protection of the environment. He

is co-founder of the initiative 1% for the planet, to which 400 companies now

belong.

The secrets and basics of outstanding management

Actually, Yvon Chouinard didn’t set out to become an entrepreneur at all. All he wanted to do was go climbing and surfi ng. And yet today, he runs a multi-million-dollar company. How did that come about?

With little money and poor language skills, he had a tough time of it at school, and so he spent a great deal of time outside in the open air. Later, still unconvinced that academic qualifi cations were the right path for him, he decided to teach himself to be a smith, and accomplished this with the help of his father. As a keen climber, he developed and pro-duced his own climbing equipment, including pitons and an ice pick whose designs have hardly changed to this day. Slowly but surely, he ex-panded his range of products. He and his team did this without follow-ing any particular strategy – everyone simply did what was necessary and what they felt like doing. And out of this mindset arose the success-ful company Patagonia.

In this book, Chouinard tells the story of Patagonia and shows how his own philosophy of life became a successful company mission statement.

»At last, Yvon Chouinard has found the time to write down his story. Many businesspeople with a senso of responsibility for our environment have been waiting for this book for years. And it is a wonderful book. Thank you, Yvon!«

Anita Roddick, founder and owner of The Body Shop

»One name offers hope to all those who are outraged and at the same time deeply discouraged by the wave of greed pervading American companies in the 21st century: Yvon Chouinard... Unique and spellbinding!«

San Francisco Chronicle

22 |23MANAGEMENT & COMPANY MANAGEMENT

Yvon ChouinardLet Them Go Surfi ng!

The success story of an unusual entrepreneur Approx. 280 pages | Size 17 × 24 cm | Folding fi rm paperback cover

€ 24.90 [D]

August 2009



■ The success story of an entrepreneur who was always diff erent ■ Environmentally conscious and alternative management which is at the same time profi table ■ An intriguing and spellbinding read

Target group

■ Managers and people setting up in business

■ Lohas

German

Rights

Johanna Joppe and Christian Ganowski are

the owners of Memconsult, an international fi rm of

consultants specialising in risk management and

intelligent management systems. The regularly write

for daily newspapers and business publications and

are the authors of »The Outsourcing Trap«, published

by Redline Verlag.

Business is coming home – why the future lies in our own back yard

Globalisation has not delivered all it promised. Far from it: in fact, it was globalisation that made the present economic crisis possible in the fi rst place. But even without the shadow of global crisis, the dark sides of the globalisation hype are alarmingly obvious: from the point of view of ecology and climate research, it is a catastrophe, the focus on exports makes companies dependent on foreign markets and on the oil price, and consumers are offered products of inferior quality due to the lack of international standards.

At present, globalisation threatens to become a bubble which will have disastrous consequences if it should burst – the de-globalisation of entire economic sectors. And so the authors of this book advocate not a return to the bow and arrow, but at least to sensible business operations on manageable markets. They dare to envisage a de-globalised future brought about by ecological and economic necessity and offer a concrete and convincing road map of what companies should expect – to their own advantage and to the benefi t of all.

»The euphoria over globalisation has passed. Even its most impassioned advocates have gone quiet.«

Die Zeit online

ECONOMICS & POLITICS 24 |25

Johanna Joppe | Christian GanowskiThe End of Globalisation

Why we have to return to sensible business practiceApprox. 240 pages | Size 14.8 × 21 cm | Hardback with dustjacket

€ 19.90 [D]

September 2009



■ Why globalisation has failed – and what that failure means for our economy ■ What consumers and businesses can expect and how they can prepare themselves ■ Be ready to face the changes in the wake of the global economic crisis

ALT!AAAAAAAALLTT!!

»It’s better to be a local hero than a global loser.«

Mathias Binswanger, economist

Source: ZDF-Nachtstudio

World

Rights

Wherever there are prospects of good profi ts for dec-ades to come, you can bet that infl uential groups from the worlds of politics and business will not be far away. Everyone wants a piece of the climate cake – political parties, associations and companies alike. Some are touting for votes, others greedy for the subsidies, eager to make a profi t with green products or establish a politically correct image for themselves. And there is no shortage of polemicising terminology such as »climate killer« or »eco-faschist« or other half-truths.

»The fi rst victim of war is the truth«, said British author Rudyard Kipling, and the same is true of the debates over environmental conservation. Under such condi-tions, effective protection of the climate is hardly possible. In this book, Martin Gerth takes a look behind the scenes of political wrangling and lobbyism. And he shows that we need to put an end to ideological warfare and do it now if we want to have a future worth living.

Business journalist Martin Gerth worked as an

editor for publications such as the capital investment

magazine Cash and for the Axel Springer publishing

company. Today, he is an editor with the renowned

Wirtschaftswoche.

Climate, eco, bio and other killer arguments

ECONOMICS & POLITICS 26 |27

Martin GerthThe Green Scam

How economic conservation is falling victim to purely economic considerationsApprox. 220 pages | Size 14.8 × 21 cm | Hardback with dustjacket

€ 19.90 [D]

October 2009



■ The truth about how our green conscience is being abused ■ Reveals how lobbies in business and politics pursue their own interests at the expense of

our environment ■ Soundly researched, well presented and scientifi cally based

World

Rights

Target group

■ CEOs and company owners ■ Marketing and service managers ■ Sales personnel, sales managers and product managers

looking to lastingly improve their service off ering

It’s worth your while to offer something special!

What is the difference between mediocre and outstanding com-panies? Perfect service from A to Z.

Top consultant Sabine Hübner offers practical examples of the specifi c situations companies face and shows how they can achieve optimum service on all levels. And there’s always room for improvement: in the way you deal with your customers’ wishes, in your communication within the company and with the outside world and in many other areas. This book offers concrete examples showing how to establish a culture of service which is truly part and parcel of a company’s self-image and which brings you satisfi ed customers. It also specifi cally exam-ines the aspect of the profi tability of services.

Sabine Hübner, born in 1966, orginally worked in tourism. Since

1999, she has been a consultant on customer service in a specialist

network. In 2000, she became a partner in »Von den Besten profi -

tieren«, a network of experts established by Hermann Scherer.

»A life-saving glass of water in the service desert … The seminar with Sabine Hübner was worth every penny.« Süddeutsche Zeitung

»Sabine Hübner is Germany’s No. 1 service expert …«

Pro 7

Sabine Hübner Service Makes the Diff erence

How to make your customers happy and your company successful240 pages | Size 14.8 × 21 cm | Hardback

€ 24.90 (D)

August 2009


28|29MARKETING


■ Delight your customers with optimum service ■ Contains the fi rst profi tability analysis of service off erings ■ By the No. 1 service expert

World

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»In business, those people who establish the best emotional rela-tionships will have most success. And reading Emotionomics gives you a clear headstart.«

Kevin Roberts, CEO of Saatchi & Saatchi

Success with emotion – product seeks customer

Our emotions infl uence our decisions, our communication and our buying habits – and thus are a signifi cant factor con-tributing to economic success. And yet, because little attention is paid in the everyday running of a business to promoting an awareness of emotions, we fail to cash in on immense poten-tial on the markets, in advertising campaigns and in personnel management.

Emotionomics means consciously and systematically employing empathy on all levels of company life to arouse emotions and build relationships. This book specifi cally describes the potential for marketing, design, advertising, sales, commerce and service, explaining how it can be more important and more lucrative to put your money on emotions rather than on facts.

Dan Hill is President of Senory Logic, a fi rm of consultants

specialising in subconscious, verbal and non-verbal aspects in

marketing, advertising, product design, packaging, store design

and presentation.

His award-winning essays were published in the New York Times.

»Dan Hill’s book is a revelation. (…) We all know how important emotions are, but until now, we had neither the language nor the tools to evaluate and quantify emotional approaches and the potential they offer.«

Philip Kotler, bestselling author and Professor of International Marketing at the Kellogg School of Management

30|31MARKETING


■ More success on the markets with emotions

■ Learn how to employ emotions consciously in marketing and business life

■ Boost productivity with the help of emotions

Target group

■ Marketing managers

■ Entrepreneurs ■ Executives

Dan HillEmotionomics

Success through arousing emotionsApprox. 300 pages | Size 14.8 × 21 cm | Hardback

€ 29.90 [D]

September 2009


German

Rights

Frieder Gamm’s company, the Frieder

Gamm Group (FGG) specialises in supporting

companies during negotatiations of all kinds

with lectures, negotiation seminars and train-

ing courses. Frieder Gamm advises companies

and conducts critical or particularly important

negotiations on their behalf.

The secret of successful negotiation – whether in sales talks or in other business situations – is an ability to assess the person on the other side of the negotiating table correctly and a knowledge of subconscious com-munication processes. To put it in a nutshell: You have to know what the other guy is thinking.

This book is the fi rst to show how you can employ the latest fi ndings in the fi eld of brain research to sig-nifi cantly improve your negotiating skills. Concrete situations are analysed to show the neuronal level of communication. The book gives you the neuronal know-how as well as concrete tips and instructions on how to negotiate successfully in any situation.

Skilful negotiation


■ More success in negotiations with neuroscience ■ Instructions on how to dominate every negotiation situation ■ A re-evaluation of the classic psychology of negotiation

»If you go into negotiations without a knowledge of the latest findings

of neuroscience, you’re almost bound to lose. The reward system an-

chored in our brain influences our decisions far more than many people

are willing to admit. A favourable price, fairness, even a simple smile

can activate that system. And so everyone should learn not only how

to trigger their own reward system, but that of the person on the other

side of the table in order to condict more successful negotiations.«

From the preface by Prof. Christian E. Elger,

Director and Scientific Director at the

University Clinic in Bonn and

author of books on neuroscience.

32|33JOBS & CAREERS

Frieder GammNegotiation is in the Mind

Successful communication with neuro-strategiesApprox. 220 pages | Size 14.8 × 21 cm | Hardback

€ 19.90 [D]

August 2009


Target group

■ Purchasing and sales staff ■ Managers and company managers

World

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Dan RoamDrawn Up On a Paper Napkin

ISBN 978-3-86881-016-5

19.90 € (D)

Simone JansonThe 110% Lie

ISBN 978-3-86881-027-1

17.90 € (D)

Steve ReissWho Am I and What Do I Really Want?ISBN 978-3-86881-033-224.90 € (D)

Steve PogorzelskiThe Monster® MethodISBN 978-3-86881-014-124.90 € (D)

Günter F. GrossWinning at Work and at Home!ISBN 978-3-86881-034-920.00 € (D)

Martin DallMore Confi dent and Eff ective PresentationsISBN 978-3-86881-028-849.90 € (D)

»The author offers ready-to-go tips on how to

achieve your aims with less effort, make your life

easier and silence your worst critic: yourself.«

Frankfurter Allgemeine Sonntagszeitung

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Lothar Späth (ed.)Top 100

The 100 most innovative mid-sized companiesApprox. 180 pages | Size 21 × 28 cm | Firm paperback with folding cover

€ 19.90 [D]

July 2009


Prof. Dr. h.c. Lothar Späth is the mentor of the TOP 100.

From 1978 to 1991, he was minister president of the German

state of Baden-Württemberg. Until June 2003, he was chair-

man of the Jenoptik AG.

In May 2005, Lothar Späth was appointed head of the German

branch of the Merrill Lynch investment bank.

What does this book offer?

■ The most innovative mid-sized companies

■ With articles by experts and entrepreneurs

■ In co-operation with Compamedia

100 innovations for a better future

The pioneers among the mid-sized enterprises show you how to take your company out of the ranks of the mediocre. Together with bench-marker Compamedia, editor Lothar Späth presents the 100 most inno-vative companies in 2009.

The book contains a wealth of topi-cal articles on the subject of inno-vation. For example, Lothar Späth shows how mid-sized businesses can be prepared for the effects of the economic crisis, what strategies are required and what the govern-ment’s rescue package can achieve. And Swiss businessman Werner Kieser, whose Kieser-Training-Stu-dios offer no-frills weight training, reports on how his business became an international company with 149 branches.

Top 100 is a clever blend of scientifi c analysis, reports and management tips.

ALT!

34 |35JOBS & CAREERS

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Only

Retailrights

Spot-on guides bursting with know-how and inspiration

Clear, easy-to-follow and practically oriented, written by experts for busi-nesspeople.

For people setting up in business, the self-employed, managing directors of SMEs and the next generation in the trades, commerce and services.

The optimum aid for start-ups

Evers | FleingOutstanding PositioningISBN 978-3-636-01452-817.90 € (D)

BoressNow I Need Orders!ISBN 978-3-636-01192-317.90 € (D)

CremerThe A-Z of AccountingISBN 978-3-636-01359-017.90 € (D)

StumpfThe Effi cient Business PlanISBN 978-3-636-01311-815.90 € (D)

LamprechtYour Business Presence OnlineISBN 978-3-636-01414-617.90 € (D)

Habeck | Böhmer-BauerCorporate Design on a Low BudgetISBN 978-3-636-01354-517.90 € (D)

JansonSelf-Organisation and Time ManagementISBN 978-3-636-01415-317.90 € (D)

ZimmermannBig Success for Small BusinessesISBN 978-3-636-01459-717.90 € (D)

EngelkenThe Legal Guide to Setting Up in Business ISBN 978-3-86881-025-717.90 € (D)

JansonSetting Up in Business in 8 Easy StepsISBN 978-3-636-01459-717.90 € (D)

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The most promising trends for people setting up in business

In spite of the economic crisis, not all sectors are reporting losses. Far from it: there are still many fi elds where there is scope for true pioneers, niches which no-one has discovered – despite, because of or in the crisis. For example in consul-tancy, health and fi tness, in the fi eld of social services or the trades.

In this book, expert Simone Janson describes 30 business fi elds which still offer potential for start-ups: from consultants to wellness coaches. She also offers an overview of coming trends and perspectives. A book for anyone who wants to set up in business successfully.


■ 30 promising business ideas for start-ups

■ The most likely trends and perspectives

■ Seize your opportunity now

Simone Janson30 Chances for People Setting Up in Business –

The Sectors of the Future

Setting up in business successfully despite the crisisThe safest branches and professionsWith tips and 30 job outlinesApprox. 220 pages | Size 14.8 × 21 cm | Firm paperback

€ 17.90 [D]

October 2009


Simone Janson is a journalist writing for publications

such as Financial Times Deutschland. In her weblog at

www.berufebilder.de she regularly off ers survival tips

and background information on the business world.

She is the author of several successful books published

by Redline Verlag, e.g. »Setting Up in Business in 8 Easy

Steps«, »Self-Organisation and Time Management«

and »The 110% Lie«.

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SUCCESSFUL BUSINESS START-UPS 36 |37

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Claudia NuberBusiness – The Rules of the Game for Women

Surviving in the business jungleApprox. 160 pages | Size 16.8 × 22 cm | Firm paperback

€ 19.90 [D]

October 2009


Claudia Nuber is a coach and systemic con-

sultant. She is an expert on professional and

personal development and decision-making

and change processes. In 1992, she set up her

successful coaching agency »CN CONSULT®«

near Munich. Read more about her on the

Internet at www.cnconsult.de oder www.

claudia-nuber.de.

How to promote your own career

Women have different needs and quali-ties than men. Career women have chil-dren and hold down a job. And yet they often get stuck on a certain rung of the career ladder. It has nothing to do with their performance, but is more likely to be because they have neglected to play by the hidden rules of the business world. Many stumble into the cleverly disguised pitfalls of our male-dominated business environ-ment. It is not that men never put a foot wrong, but it is much harder for a woman to manouevre her way safely through the jungle of spoken or unspoken rules.

With this book, Claudia Nuber has written a guide to all these rules, offering women invaluable orientation on how never to put a foot wrong at work. Once a woman knows the rules, she can decide which of them she chooses to follow and which she can safely ignore. This topic is covered in the many ideas for self-coaching con-tained in the book.


■ You have to know the rules before you can decide when it is safe to break them

■ A »Business Bible« for any woman who wants to get ahead in her profession

■ Read this book, and you’ll never again be at a disadvantage because you don’t know the hidden rules and your male colleagues do

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False modesty does not become you

Women who assert themselves and stick to their guns are considered bitchy, ruthless and unfeminine. Why? Why are there still different rules for men and women today? Many women never realise their full poten-tial, simply because they are afraid of such labels. But we don’t have to put up with that anymore. Women, too, can get what they want without being branded as viragos or fanatical women’s libbers – they just have to set about it a bit more subtly than their male colleagues.

In this book, Dr. Cornelia Topf reveals how women can pursue their own interests without stepping on any-one’s toes or going on an ego-trip. With charm, self-confi dence and creativ-ity – the typical feminine talents. The book contains a wealth of real-life examples, exercises, checklists and tips.

Cornelia TopfSelf-Assertiveness for Women

Charming, skilful and above all convincingApprox. 250 pages | Size 16.8 × 22 cm | Firm paperback

€ 19.90 [D]

September 2009


Dr. Cornelia Topf is a succesful trainer and coach

and the managing director of the business consul-

tancy metatalk in Augsburg. You can fi nd further

information on the Internet at www.metatalk-

training.de. She is the author of several books

already published in the series »women@business«:

»The Management Book«, »Wage Negotiations«,

»Body Language«, »Rhetoric«, »Delegating« and

»Emotional Intelligence«.


■ Achieving your aims with the weapons of a woman

■ Exercises help you train the tactics described

■ The ability to assert herself is an indispensable skill for any woman who wants to carve out a career for herself

38 |39WOMEN @ BUSINESS

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TopfRhetoric for WomenISBN 978-3-86881-02019.90 € (D)

LüdemannQuick-Wittedness for WomenISBN 978-3-86881-018919.90 € (D)

BredePresentation, Negotiation, Motiva-tion for WomenISBN 978-3-636-0138617.90 € (D)

TopfSuccessful Negotiation for WomenISBN 978-3-86881-019619.90 € (D)

TopfEmotional Intelligence for WomenISBN 978-3-636-0153417.90 € (D)

TopfWage Negotiations for Women with MettleISBN 978-3-636-01260-917.90 € (D)

RuckSelf-Presentation for WomenISBN 978-3-86881-017219.90 € (D)

TopfThe Management Book for Women with MettleISBN 978-3-636-0146619.90 € (D)

TopfBody Language for WomenISBN 978-3-636-0159417.90 € (D)

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Dr. Ulrike Ley holds a doctorate in social science and

works as a coach in her own company based in Leipzig and

Berlin.

More information at www.dr-ulrike-ley.de.

Regina Michalik is a qualifi ed psychologist and works as

a mediator and coach in her own company, interchange,

in Berlin.

More information at www.interchange-michalik.com

How to reach the top rungs of the career ladder – wearing stilettos

Men fi nd it easier to deal with ri-valry, confl icts and power than their female colleagues – most of the time, they even enjoy pushing their rivals aside and demonstrating their strength. And unfortunately, it is this masculine attitude which still dominates the business world. If you want to climb the career ladder, you need to think like a man at least some of the time.

The KoKonKarriere-Principle of authors Ley and Michalik shows how women, too, can master the art of dealing with confl ict, rivalry and power. The authors reveal how women can recognise male strate-gies and learn to turn them to their own advantage by adding the femi-nine touch. The individual strategies the book describes were developed by women from many different fi elds who have made successful careers for themselves. In this new edition, the authors also cover the decisive career strategies for times of crisis. The book shows how women can wield male weapons in all situa-tions by making just a few signifi cant modifi cations to them – after all, it was the dagger that provided the inspiration for the stiletto heel!


■ Career strategies in a tough economic climate

■ Have a career without sacrifi cing your femininity

■ Updated new edition

Dr. Ulrike Ley | Regina MichalikCareer Strategies for Women

New rules for competitive and confl ict situationsApprox. 240 pages | Size 16.8 × 22 cm | Firm paperback

€ 19.90 [D]

July 2009


Updated new edition

40 |41WOMEN @ BUSINESS

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Each volume 17.90 € (D), Product group 1787

Get in the fast lane with the series»Better Job Applications«

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Applying for a job successfully – even as a career changer

Nowadays, straightforward CVs and careers are more the exception than the rule. And the number of people moving to completely dif-ferent professional fi elds is increas-ing all the time. In some branches, companies are actively looking for career changers: in consultancy, for example.

This book contains all you need to know about changing to another fi eld and taking up a completely different profession to that you were trained in or have worked in so far. How can career chang-ers fi nd out in what branches their chances lie? How can they justify their career move in interviews? Which companies are particularly open to applications from can-didates from other fi elds? Career coaches Carolin and Heiko Lüde-mann have the answers to these and many other questions.


■ All you need to know for a successful move to a com-pletely diff erent fi eld

■ What you should consider when applying for a job

■ Invaluable tips from the careers experts

Carolin Lüdemann | Heiko LüdemannThe Optimum Job Application for Career Changers

How to successfuly switch branchesApprox. 200 pages | Size 16.8 × 22 cm | Firm paperback

€ 17.90 [D]

August 2009


Carolin Lüdemann is a lawyer and trained business coach. Since

2001, she has worked as a trainer for up-and-coming executives at

the CoachAcademy. She makes regular radio and TV appearances as

a careers expert and writes articles for various newspapers.

Heiko Lüdemann is the founder and CEO of the CoachAcademy.

For more than ten years, he has trained specialist and expert

personnel in sales, management, presentation techniques and

self-management. More information at: www.coachacademy.de.

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Dr. Wolfgang Winter is Professor of Business Administration, specialising in

International Management, at the University of Cooperative Education (BA) in

Heidenheim and also works as an independent business consultant.

Anyone who rarely, if ever, comes into contact with scientifi c papers will be unfamiliar with the rules for quotations, suitable phrasing and the presentation of statistics. Some groundwork is necessary before you can write such texts. And Wolfgang Winter has written this book, a collec-tion of all the relevant rules, to ensure that you don’t have to waste too much time on prepara-tion. The book is now in its third edition and has been updated to include the conventions for Masters and Bachelors theses, making it the ideal guide for aspiring academics.

BraunNLP – An IntroductionISBN 978-3-636-01444-3

KlarerPresentations in EnglishISBN 978-3-636-01577-8

Behrens-Schneider / BirvenOrganising EventsISBN 978-3-636-01457-3

JachensProfessional SellingISBN 978-3-636-01472-6

Hands-on guides for only € 10.00

Wolfgang WinterWriting Scientifi c Papers

Approx. 120 pages | Size 17 × 24 cm | Firm paperback

€ 10.00 [D]

3rd edition

August 2009

ISBN 978-3-86881-043-1

Now also for

Masters and

Bachelors

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The practical aids for students and professionals

On the job, you’re expected to deliver results at the drop of a hat. Could you let us have the new advertising concept asap? We need input on the graphics and by the way, the boss would like your ideas on a new project. If you can’t be crea-tive at the push of a button, you’re lost. In this book, Verena Sartorius has put together the best creativity techniques – with these tips and tricks, it will be child’s play to produce new ideas even under pressure.

■ Compact know-how for everyday use ■ Solution-oriented »Operating instructions« ■ The know-how of the professionals at your

fi ngertips

PepelsThe Marketing PlanISBN 978-3-636-01440-5

EggerDelivering Convincing Speeches and AddressesISBN 978-3-86881-026-4

PepelsThe Basics of MarketingISBN 978-3-636-01607-2

Schmitz / BillenSolution-Oriented Communication with EmployeesISBN 978-3-636-01576-1

Verena SartoriusThe Best Creativity Techniques

Approx. 100 pages | Size 17 × 24 cm | Firm paperback

€ 10.00 [D]

ISBN 978-3-86881-054-7September 2009

44 |45NEW BUSINESS LINE

Verena Sartorius studied German, history and journalism. Today, she works

as a freelance author and personality coach in San Francisco and Munich. She

advises individuals on how to organise their working life so that they achieve

even better results with less eff ort.

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BatstoneThe Return of the Slave Trade19.90 € (D)ISBN 978-3-636-01587-7

ShahTested on Humans!19.90 € (D)ISBN 978-3-636-01561-7

Ulrich | WengerVision 201719.90 € (D)ISBN 978-3-636-01582-2

Wenzel | Kirig | RauchGreenomics19.90 € (D)ISBN 978-3-636-01556-3

HartHard Times19.90 € (D)ISBN 978-3-636-01608-9

Anja Kirig | Eike WenzelLohas19.90 € (D)ISBN 978-3-86881-023-3

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BACKLIST 46 |47

Jim ChampyA Tick BetterISBN 978-3-86881-029-519.90 € (D)

Joseph A. MichelliWinning Customers for LifeISBN 978-3-86881-013-429.90 € (D)

Bernd H. SchmittThink XXLISBN 978-3-86881-024-024.90 € (D)

Torsten OelkeThe Internet Stars

Successful web companies and their stories208 pages | 14.8 × 21 cm | Hardback

24.90 € (D)


C. K. Prahalad | M. S. KrishnanThe Revolution of Innovation

Value creation through new forms of global co-operaiton336 pages | 14.8 × 21 cm | Hardback

34.90 € (D)


»Wow, The Internet Stars, rising star No. 1 at amazon« amazon.de at twitter.com, on publication of the book

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Dispatches

GERMANYRhenus Medien Logistik GmbH & Co. KGJustus-von-Liebig-Straße 186899 Landsberg am LechPhone: +49 8191 97000-258Fax: +49 8191 97000-198

Customer ServiceKarola KieningPhone: +49 8191 97000-258E-Mail: [email protected] BahrPhone: +49 8191 97000-306E-Mail: [email protected]

AUSTRIAMohr MorawaBuchvertrieb Gesellschaft m. b. H.Sulzengasse 21232 WienPhone: +43 1 680140Fax: +43 1 6896800E-Mail: [email protected]

SWITZERLANDBuch 2000Centralweg 168910 Affoltern a. A.Phone: +41 44 7624200Fax: +41 44 7624210E-Mail: [email protected]

Your contacts

Redline Verlagin der FinanzBuchVerlag GmbHNymphenburgerstr. 8680636 MünchenPhone: +49 89 651285-0Fax: +49 89 652096

PublisherChristian JundE-Mail: cjund@fi nanzbuchverlag.de

Sales and Marketing DirectorSigrid KlemtPhone: +49 89 651285-271E-Mail: sklemt@fi nanzbuchverlag.de

Internet TradeNikolaus KuplentPhone: +49 89 651285-276E-Mail: nkuplent@fi nanzbuchverlag.de

Book Trade Matthias Ernst Phone: +49 89 651285-278E-Mail: mernst@fi nanzbuchverlag.de

Sales Melanie GunzenhauserPhone: +49 89 651285-154E-Mail: mgunzenhauser@fi nanzbuchverlag.de

PressMatthias SetzlerPhone: +49 89 651285-13E-Mail: msetzler@fi nanzbuchverlag.de

Rights Director / International AffairsMaria Pinto-PeuckmannPhone: +49 89 651285-244E-Mail: mpinto-peuckmann@fi nanzbuch-verlag.de

Sales Representatives

GERMANY

BayernMichael DollesAn der Schloßmauer 2193161 SinzingPhone: +49 9404 961046Fax: +49 9404 96147E-Mail: [email protected]

Bayern (Allgäu)Elke HermannZiegeleiweg 787448 OberndorfPhone: +49 8379 728628Fax: +49 8379 728743E-Mail: [email protected]

Baden-WürttembergMichael HennigGartenstraße 4573765 NeuhausenPhone: +49 7158 63612Fax: +49 7158 60160E-Mail: [email protected]

Hessen, Rheinland-Pfalz, Saarland und LuxemburgGerd PetersRodensteiner Weg 864853 OtzbergPhone: +49 6162 915825Fax: +49 6162 915826E-Mail: [email protected]

Niedersachsen, Schleswig-Holstein, Hamburg, BremenBuch Order NordRainer RöllBahrenfelder Kirchenweg 51a22761 HamburgPhone: +49 40 4391508Fax: +49 40 4394515E-Mail: [email protected]

Nordrhein-WestfalenVerlagsvertretungenBräunlich & Dörfl erWeseler Str. 15346149 OberhausenPhone: +49 208 641302Fax: +49 208 644079E-Mail: [email protected]

Berlin, Brandenburg,Mecklenburg-VorpommernJessen VerlagsvertretungSieglindestraße 112159 BerlinPhone: +49 30 8515154Fax: +49 30 8512794E-Mail: [email protected]

Sachsen, Sachsen-Anhalt, ThüringenKlaus-Dieter GuhlAkazienallee 27 a14050 BerlinPhone: +49 30 3213062Fax: +49 30 30823868E-Mail: [email protected]

AUSTRIA

Roland FürstBertha-von-Suttner-Gasse 13 A2700 Wiener NeustadtPhone/Fax: +43 1 2622 69735E.Mail: [email protected]

SWITZERLAND

Giovanni RavasioKlosbachstr. 338032 ZürichPhone: +41 44 2606131Fax: +41 44 2606132E-Mail: [email protected]

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