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26 March 2013

www.unisdr.org

Redesigning the next ‘PreventionWeb’

A presentation by:

IMU - Translating strategy into effective and usable tools

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1. Background – first five years

1. Background – first five years 2

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DRR content published to date:

1. Background – first five years

Total published

22,000

Information from over 3000 sources

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1. Background – first five years 6

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Other PreventionWeb services include:

1. Background to PreventionWeb

The site is fully integrated with UNISDR and Intranet

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PreventionWeb usage in 2012:

1. Background – first five years

Visits: 900,000

Page views: 2.4 million

Unique visitors: 85,000 per month

45% year on year increase in usage - for the September-November period

Regular users: 25,000

Email subscriptions: 4500 subscribers - Over 250,000 emails per month

Comparison ?

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Evaluation of PreventionWebEvaluation of PreventionWeb

1. Research and findings

1. Research and findings

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IMU follow up to evaluation (Sept to Dec):

1. Research and findings

• Literature review and discussion with KM / KB experts

• Review of KB at the staff retreat

• Survey - over 800 replies

• Interviews - 30 staff and 30 external stakeholders

• Analytics review of site usage

• Strategy workshop on Enterprise Architecture

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Can you recall instances when content or services of PreventionWeb have contributed to any of the following in your work?

1. Research and findings 22

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What target audiences (really) want to know:

1. Research and findings

✔� �How to implement DRR - examples and guidance

� �✔ Risk data

✔� �DRR in simple language

✔� �Translation to local languages

� �✔ Contacts

✔� �Understanding international and regional processes

� �✔ DRR policy and legislation

✔� �Cost benefit analysis

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Bottom 25% of tasks selected is revealing:

1. Findings of interviews & surveys

Examples

Incorporate DRR in private sector business strategies

Monitor local DRR progress

Issue: Low priority on specific tasks suggest we are not reaching the audiences

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Evaluation of PreventionWebEvaluation of PreventionWeb

2. Design directions

2. Design directions

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Design principles:

2. Design directions

• Retain the sense of ownership & engagement of the DRR community

• UNISDR as the lead focal point in the UN system should be clearly seen as the project sponsor

• Site needs to help orient and attract, not intimidate newcomers to the DRR domain

• Improve searchability and discoverability of DRR content

• Should be seen as a useful and practical tool

• Must be relevant to both HQ and regions

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• Must be attractive to sponsors and donors

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Evaluation of PreventionWebEvaluation of PreventionWeb

2. Design directions - Branding

1) Branding

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2. Design directions - Branding

A tough cognitive journey…

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Directions

2. Design directions - Branding

Clarify position of PreventionWeb as a UNISDR brand - ensure this is part of a visual redesign

Simplify the brand offering of UNISDR- improve coherence and connection between brands

Reconsider brand name to reflect chosen strategic direction

Issue: All UNISDR staff should own and identify with all UNISDR brands

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Evaluation of PreventionWebEvaluation of PreventionWeb

2. Design directions - Orientation

2) Orientation

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Directions

2. Design directions - Orientation

Develop specific guides to information and contacts for different user types e.g. ‘Mayors’ needs…’ ‘Private sector needs…’

Develop editorial packages: DRR in social media, guide to DRR networks, understanding risk data, top 10 most popular, etc.

Better guides to DRR processes, better issue oriented calendars

Need to promote services to stakeholders that are not currently engaged

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Evaluation of PreventionWebEvaluation of PreventionWeb

2. Design directions - Data

3) Data

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Directions

4. Design directions - Data

Expose GAR disaster and risk data in all appropriate contexts and formats

Leverage and expose academic and private sector alliances

Need for better visualisation and visually compelling landing pages

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Think of a better term for “Hybrid Loss Exceedance”

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Evaluation of PreventionWebEvaluation of PreventionWeb

4. Design directions

4. Design directions

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Evaluation of PreventionWebEvaluation of PreventionWeb

4. Design directions – Social interaction

4) Social interaction

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Directions

2. Design directions – Social interaction

Allow users to build profiles and contact each other through the site services

Put real people in important touch points – call to get help if needed

Add social help solutions – people answer each other

Invite expert reviewers of content

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2. Design directions – Social interaction

Hold online events to generate community and trust

Integrate social media feeds wherever possible

Improve support to DRR communities of practice

Integrate a satisfaction survey as a regular ongoing activity

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Evaluation of PreventionWebEvaluation of PreventionWeb

2. Design directions – Local level data

5) Local level data and information

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Directions

2. Design directions – Local level data

Anticipate increasing demand for local level information and data

Further study of local information needs is required

Intuitively, this could be a major value add

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Transformative approach: changing the game

3. Resourcing

• How much can we leverage the work of the UNISDR to populate the system and directly reflect our coordination role?

• Eg GAR data out put in a format that is directly accessible on appropriate pages - not post processing

• Elina’s take on Post 2015 is a blog post supported by an online guide

Our strategy becomes our digital strategy

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Evaluation of PreventionWebEvaluation of PreventionWeb

Conclusions

Conclusions

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“PreventionWeb” HAS a niche

Conclusion

• Source of orientation, guidance and reliable information on the practical implementation of DRR

• Helps audiences understand and plan actions, as well as monitor progress

• Facilitates exposure to communities and helps monitor and benchmark their work against good practice.

Provides the digital support to the UNISDR value proposition

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Our goal:

develop a flagship product that is the

online manifestation of the value derived from

our coordination function

Conclusion 57

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ThanksIMU - translating strategy into effective and usable tools

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