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8/13/2019 Press Release Project

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News Release

800-782-7282 2401 Utah Ave S, Seattle, WA 98134 starbucks.com

FOR IMMEDIATE RELEASE:

Cotact!Sharo "othste#

$lobal Ch#e% &arket#' (%%#cer Starbuckssrothste#)starbucks.com

STARBUCKS INTRODUCES A LUXURY AIRLINEMODELED AFTER ITS POPULAR COFFEESHOPS

S*A++*, WA, (ctober 31, 2013 e'##' # &a/ 2014, Starbucks Co%%ee#ll a several e locat#os to #ts alrea/ ,00 orl#e # the sk/. +he

esresso oerhouse has e'#eere 100 oe#' 747 et a#rl#ers to be'#mak#' omest#c %l#'hts %rom mult#le maor a#rorts # the U#te States.Sec#al Starbucks 'ates are set to oe # 5e 6ork, Atlata, Ch#ca'o, os

A'eles a &#am# a#rorts, eu#e #th %ree #%#, ul#m#te co%%ee, a l#veacoust#c mus#c. +/#cal a#rort ros o% seats have bee el#m#ate # %avor o%co/ leather lou'ers, a each seat #ll have to electro#c outlets a a USchar'#' ort.



Aam rotma, Starbucks ch#e% #'#tal o%%#cer, #s e:c#te about the revolut#oar/e:as#o o% the co%%ee '#at. ;<l#'ht atteats #ll be rov#e sec#alSk/ar#sta tra##' to create a ever/a/ oas#s # the m#st o% the stress%ulrocess o% %l/#'. A%ter a harro#' tr# throu'h secur#t/, Starbucks A#rl#es'uests #ll be 'reete #th a calm#' ev#romet both # the a#rort a o

the#r %l#'ht,= he sa#.

+he lar'e laes h#ch t/#call/ accommoate u to 400 asse'ers, have200 seats #th amle le' room, lumbar suorts, a to lar'e armrest %or eachStarbucks %l/er. +he %ull Starbucks ca%e meu #ll be ava#lable # the sk/, #th atleast oe meal be#' serve o all %l#'hts. >asse'ers #ll be able to choosebetee a s#'ature a##, b#stro bo:, or break%ast sa#ch, a ca #ck oeo% Starbucks ma/ %reshl/ bake 'oos. Co%%ee a esresso #ll %lo %reel/,a, l#ke the 'ates, the laes #ll be eu#e #th h#'h-see #reless #tereta mult#le electr#cal outlets.

;5oth#' l#ke th#s has ever bee create be%ore. Were cha'#' a#r travel%orever,= rotma rocla#me.

+#ckets %or Starbucks A#rl#es #ll become ava#lable uo the lauch o% theebs#te o ?auar/ 1st, 2014. +he/ are est#mate to cost 00-1,000 ollars moretha a t/#cal @elta A#rl#es %#rst class t#cket. #ke the oular Sk/&#les ro'ram,Starbucks A#r has o%%ere a rears ro'ram %or %reuet %l/ers, atl/ termsSk/ucks.

About Stabu!"s

Starbucks Co%%ee #s the orls rem#er cha# o% co%%eehouses. +he/ also sell'rou co%%ee # most 'rocer/ stores a have store locat#os # over %#%t/coutr#es. +he#r m#ss#o #s to #terrut the stress o% the a/ #th a arm,elcom#' ev#romet a el#c#ous co%%ee to leave 'uests reuveate %or therest o% the#r a/. W#th seasoal sec#alt#es a e r#ks be#' #trouceever/ uarter, Starbucks has become the most oular ca%e # the em#lle#um.

<or more #%ormat#o, v#s#t Starbucks.com or call umber.



News Release


FOR IMMEDIATE RELEASE:

Cotact!Sharo "othste#

$lobal Ch#e% &arket#' (%%#cer Starbucks

srothste#)starbucks.com

STARBUCKS AIRLINES EXPANDIN# TO T$EL%E MOREAMERICAN AIRPORTS& PARTNERS $ITH APPLE AS

TICKET SALES SOAR

S*A++*, WA, <ebruar/ 1st, 2014 +#ckets %or the e Starbucks A#rl#es sol

out # less tha a hour last moth, a the co%%ee oerhouse has aoucee:as#os to a oe maor Amer#ca a#rorts %or omest#c travel, #clu#'oe#' Starbucks A#rl#es 'ates # Sa <rac#sco, ousto, @ever, osto,a Wash#'to, @.C, #th the rest to be selecte b/ a <acebook comet#t#o.

Sharo "othste#, Starbucks 'lobal ch#e% market#' o%%#cer, e:resse here:c#temet %or the success o% the ro'ram, ;+he resose has beeoverhelm#'. >eole all over soc#al me#a are talk#' about us, so to thak



them %or the#r ethus#asm eve ec#e to let them br#' Starbucks a#rl#es tothe#r c#t#es.=

Ale, Bc. has #ke a eal #th the boom#' a#rl#e to rov#e 220 ret#a touchscrees %or each Starbucks A#rl#es lae oe %or each seat a several

lace throu'hout the lae to sho sa%et/ a track#' #%ormat#o # stu#'h#'h e%##t#o.

;Starbucks a Ale have reall/ e%#e cosumer#sm %or th#s 'eerat#o, so#ts ol/ atural that e arter o someth#' as b#' as th#s,= "othste#e:la#e, ;Bts the er%ect a#r#'.=

(ver t#me, Ales hoes to also rov#e retractable #>hoe a #>a char'#'chors %or the laes, as ell as the s#'ature h#te earbus %or eachasse'er.

;*ver/th#' #s ust h#'her ual#t/,= sa# "othste#, ;Btch/ re blakets arerelace b/ so%t %leece, 1990s %oam heahoes are o Ale earbus,retels are co%%ee cake or break%ast sa#ches. Bts the travelers ream.=

(% course, the %l#'hts cost a rett/ e/ e:ect to a/ more tha the t/#cal%#rst-class seatD, but Starbucks hoes that the#r tras%ormat#o o% a ormall/reae rocess #to the eu#valet o% a rela:#' mor#' check#' ema#l as##' a >umk# S#ce atte # /our %avor#te leather cha#r.

So %ar, #ts ork#' ell.

;*ver/oe ats Starbucks a#rl#es # the#r to. Bm ot#m#st#c that # %#ve /ears,ell be %l/#' all over the orlE= "othste# e:cla#me. ;Bts a co%%ee sho # thesk/, ho oest at to e:er#ece thatF=

About Stabu!"s

Starbucks Co%%ee #s the orls rem#er cha# o% co%%eehouses. +he/ also sell

'rou co%%ee # most 'rocer/ stores a have store locat#os # over %#%t/coutr#es. +he#r m#ss#o #s to #terrut the stress o% the a/ #th a arm,elcom#' ev#romet a el#c#ous co%%ee to leave 'uests reuveate %or therest o% the#r a/. W#th seasoal sec#alt#es a e r#ks be#' #trouceever/ uarter, Starbucks has become the most oular ca%e # the em#lle#um.

<or more #%ormat#o, v#s#t Starbucks.com or call umber.




Stabu!"s A'l'(es: A Dea) Be!o)es a Real't*

B 1971, Starbucks as %oue # Seattle, Wash#'to b/ three %r#es #th a

share love o% co%%ee a &elv#lles &ob/ @#ck. +he/ oee s#: stores, a sol the

small cha# to oar Schult # 198G, ho u#ckl/ be'a to e:a the ca%e. B three

/ears,there ere %ort/-s#: Amer#ca stores serv#' u hot co%%ee a el#c#ous

esresso r#ks # co/ ev#romet. +he %#rst Starbucks locat#o outs#e 5orth

Amer#ca oee # +ok/o, ?aa, # 199G, a the/ etere the UH to /ears later.

Starbucks #s r#mar#l/ ko %or sell#' co%%ee, but also sells other hot a col

bevera'es, astr#es, sa#ches a other sacks. +he#r seasoal bevera'es, such

as the otor#ous >umk# S#ce atte, h#ch has 'a#e a %ollo#' o% #ts o ue to

#ts Autum oular#t/, have ut Starbucks o the ma. <rom the#r s#'ature re

Chr#stmas cus to e o%%er#'s such as b#stro bo:es a break%ast sa#ches,



Starbucks cot#uall/ rolls out e roucts to kee customers com#' back.

Illustration 1:

A graph depicting the growth of Starbucks locations.

+oa/, Starbucks has locat#os # over %#%t/ coutr#es a #s ra#l/ e:a#'.

*ach sho %ollos the same %ormula, but #%%eret at#os have #%%eret meus

#%luece b/ the local culture. Starbucks #s st#ll 'ro#', #th las to oe ca%es #

Columb#a # 2014 a to oe 1,000 e U#te States stores over the e:t %e

/ears.

+he e:t lo'#cal ste # the#r ca%%e#ate om#at#o as to take to the sk#es,

#th las to lauch the Starbucks A#r ro'ram # 2014. +he/ have use e:tes#ve

soc#al me#a tools, such as a oular a a <acebook cama#'s, to 'et the or

out about the#r e roucts as ell as the#r veture # a#r travel.

Sources! htt!IIcommu#t/.seattlet#mes.source.comIarch#veIFateJ199G0729Kslu'J234189htt!II.tele'rah.co.ukI%#aceIesb/sectorIreta#lacosumerI808GGI<ort/-/ears-/ou'-A-h#stor/-o%-Starbucks.html

http://community.seattletimes.nwsource.com/archive/?date=19960729&slug=2341589


http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/8505866/Forty-years-young-A-history-of-Starbucks.html









FACT SHEET

Co)+a(* O,e,'ew

• Starbucks #s a 'lobal cha# o% co%%eehouses base # Seattle, Wash#'to that

seeks to rov#e a ever/a/ oas#s # the#r stores a o, the#r laes.New Se,'!e

• B &a/ 2014, Starbucks A#rl#es #ll o%%#c#all/ lauch, tak#' the#r bar#stas to the

sk#es #th lu:ur#ous omest#c %l#'hts.

◦ $oals are to allev#ate the stress o% travel a romote the#r bra

#terat#oall/.◦ *:as#os lae %or 201 #th the a# o% a <acebook cama#'.

P-'loso+-*

• (ur m#ss#o! to #s#re a urture the huma s#r#t oe erso, oe cu a

oe e#'hborhoo at a t#meH'sto*

• Starbucks as %oue # Seattle # 1971 b/ three colle'e %r#es, ?err/

al#, Lev S#e'l a $oro oker.

• oar Schult 'a#e cotrol o% the cha# # the 1980s a e:ae #t all

over the U#te States, a later the orl

Co(ta!t• Sharo "othste#

$lobal Ch#e% &arket#' (%%#cer Starbuckssrothste#)starbucks.com

• +elehoe! 800-782-728

Webs#te! .starbucks.com Aress! 2401 Utah Ave S, Seattle, WA 98134

mailto:[email protected]

http://www.starbucks.com/


http://www.starbucks.com/




B'o.a+-* o/ Stabu!"s Pes'0e(t a(0 CEO& Howa0 S!-ult1

oar Schult, or#'#all/ a 5e 6orker, attee 5orther &#ch#'a U#vers#t/o a athlet#c scholarsh#, a rece#ve a e'ree # Commu#cat#os # 197. A%tercolle'e, he orke as a saleserso %or Mero: Cororat#o, the %ou emlo/met#th a Se#sh co%%eemaker mau%acturer, ammarlast. e %#rst v#s#te the #%atStarbucks # Seattle # 1981, the a cl#et o% ammarlast, oer#' h/ the/orere so ma/ last#c coe %#lter. e as #mresse b/ the %le'l#' coma/, aevetuall/ o#e the#r team as the @#rector o% &arket#'.

Bt as Schult that #trouce esresso bevera'es to Starbucks a%ter a tr# toBtal/, tras%orm#' the coma/ %orever. e evetuall/ took over a e:ae theco%%ee house orl#e, mak#' a o#t to have Starbucks reta# oershu o% ever/omest#c outlet.

e has authore mult#le books about the coma/, a a%ter a e#'ht-/earh#atus reture as Starbucks C*( # 2008. e ears over a m#ll#o ollars salar/ a#s a s#'#%#cat stakeholer # ?amba ?u#ce.

Schult also %ormerl/ oe the Seattle SuerSo#cs, a 5A %rac#se, but solthe team # 200G. e has rece#ve mult#le h#lathro#c aars as ell as be#' the34th r#chest erso # the U#te States, accor#' to <orbes ma'a#e # 2012.

Ala/s look#' %or a a/ to kee Starbucks curret, Scult %ull/ suorte a

hele orchestrate the lauch o% Starbucks A#rl#es, oversees eta#ls o% the lah#msel% a art#c#at#' # the market#' cama#' heav#l/. e hoes to %l/ o thema#e vo/a'e o% oe o% the ets, a see the brach o% the coma/ %lour#sh astecholo'/ #mroves a lo/alt/ #s establ#she.

NNoar Schult #s the >res#et a C*( o% Starbucks, hoever Starbucks A#rl#es#s %#ct#oal.




Poss'ble Sto* I0eas /o Me0'a

• ;<acebook cama#'s allos Starbucks %as to br#' Starbucks A#rl#es 'ates to

the#r a#rorts=

• ;Starbucks A#rl#es to lauch # the summer o% 2014, br#'#' the#r oular

co%%ee shos to the sk/.=

• ;<l#'ht atteats rece#v#' bar#sta tra##' to reare %or 2014 lauch o%

Starbucks A#rl#es=

• ;+he er%ect match! Starbucks a Ale team u to create lu:ur/ a#rlaes %or

the e m#lle#um.=

• ;$eerat#o 6 takes to the sk/ #th Starbucks A#rl#es %l/#' co%%eehouses.=

I)a.e Su..est'o(s /o Me0'a

• @#a'ram o% a Starbucks a#rl#es 747, sho#' le' room a seat s#es as ell as

locat#os o% bar#sta stat#os, Ale ret#a screes, sac#ous restrooms, etc.

• Bma'e o% a ro o% seats o the lae, emhas##' the sule leather, lumbar

suort, char#' orts, so%t blakets a Ale ret#a screes that come #theach seat.

• O#eo o% a %l#'ht atteatIbar#sta rear#' a <raucc#o # m#-a#r the e

;&#le #'h Club=.

• >romote Starbucks A#rl#es # Starbucks stores, hol cotests to # t#ckets #th

urchases o% bevera'es.

• Cha'e class#c Starbucks bevera'e cus to have a #ma'e o% a h#te umbo et

#th the Starbucks lo'o o the vert#cal stab#l#er.




B'o.a+-* o/ Stabu!"s Pes'0e(t a(0 CEO& Howa0 S!-ult1

oar Schult, or#'#all/ a 5e 6orker, attee 5orther &#ch#'a U#vers#t/o a athlet#c scholarsh#, a rece#ve a e'ree # Commu#cat#os # 197. A%tercolle'e, he orke as a saleserso %or Mero: Cororat#o, the %ou emlo/met#th a Se#sh co%%eemaker mau%acturer, ammarlast. e %#rst v#s#te the #%atStarbucks # Seattle # 1981, the a cl#et o% ammarlast, oer#' h/ the/orere so ma/ last#c coe %#lter. e as #mresse b/ the %le'l#' coma/, aevetuall/ o#e the#r team as the @#rector o% &arket#'.

Bt as Schult that #trouce esresso bevera'es to Starbucks a%ter a tr# toBtal/, tras%orm#' the coma/ %orever. e evetuall/ took over a e:ae theco%%ee house orl#e, mak#' a o#t to have Starbucks reta# oersh# o% ever/omest#c outlet.

e has authore mult#le books about the coma/, a a%ter a e#'ht-/earh#atus reture as Starbucks C*( # 2008. e ears over a m#ll#o ollars salar/ a#s a s#'#%#cat stakeholer # ?amba ?u#ce.

Schult also %ormerl/ oe the Seattle SuerSo#cs, a 5A %rach#se, butsol the team # 200G. e has rece#ve mult#le h#lathro#c aars as ell as be#'the 34th r#chest erso # the U#te States, accor#' to <orbes ma'a#e # 2012.

Ala/s look#' %or a a/ to kee Starbucks curret, Schult %ull/ suorte ahele orchestrate the lauch o% Starbucks A#rl#es, oversees eta#ls o% the lah#msel% a art#c#at#' # the market#' cama#' heav#l/. e hoes to %l/ o thema#e vo/a'e o% oe o% the ets, a see the brach o% the coma/ %lour#sh astecholo'/ #mroves a lo/alt/ #s establ#she.

NNoar Schult #s the >res#et a C*( o% Starbucks, hoever Starbucks A#rl#es#s %#ct#oal.




MEDIA LIST

1. u%%#'to >ostCotact! "hoaes Alerso, @#rector o% Commu#cat#os+el. --2984*ma#l! ralerso)hu%%#'toost.com

2. 5e 6ork +#mesCotact! Al/se &/ers, O> o% &arket#' Serv#ces+el. 808--14G*ma#l! al/se%m/ers)/t#mes.com

3. u%eeCotact! e Sm#th, *#tor-B-Ch#e% +el. 404-33-*ma#l! e#tor)bu%ee.com

4. +B&* &a'a#eCotact! 5ac/ $#bbs, &aa'#' *#tor +el. 212--1034

. +he +oa/ ShoCotact! &o#ca ee, >ress &aa'er

+el. 212-GG4-2124*ma#l! mo#ca.lee)bcu#.com

G. <resh Cu &a'a#eCotact! ?a W#e'al, >ubl#sher +el. 03-23G-287






So!'al Me0'a

• +he Starbucks Fa!eboo" a'e #ll lauch a cama#' # h#ch c#t#es ca vote

a comete to br#' Starbucks A#rl#es to the#r a#rort. / us#' a bracket%ormat, the a'e #ll 'eerate bu a comet#t#o betee #%%eret arts o%the coutr/. <acebook #ll also '#ve uates o the costruct#o o% the a#rcra%tsa Starbucks A#rl#es 'ates.

•

+he Starbucks Tw'tte a'e #ll be use to #ssue uates o Starbucks A#rl#esrocess as ell as rem# %as about the <acebook cama#', a holcotests %or Starbucks A#rl#es t#ckets. +he/ #ll arter #th the Ale +#tter toromote the state-o%-the-art techolo'/ that #ll be # use o Starbucks A#rl#eslaes.

• Starbucks A#rl#es #ll also use a I(sta.a) accout to 'et Starbucks %as

e:c#te about the lauch b/ ost#' #ctures o% #%%eret %eatures # the laesa # a#rorts.

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