Press release my advisory board

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Mobile: 0451 184 599 Email: [email protected] Web: www.mybusinessadvisor.com.au

Marketing focus

PRESS RELEASE!!

MARKET WATCH Does Your Marketing Strategy Need a Revamp? Did you kick off the year by planning to do some things differently in 2014? Are

you beating yourself up because the first month of 2104 is already gone, and you

still haven’t managed to get around to doing it? Perhaps you could use this little note

as a reminder to refresh your business, revamp your marketing and tie up loose ends.

Innovative Business Advisory

Program Starts in the

Moreton Bay Region

Small Business Can Now

Have Their Own Board Of Advisors

At No Cost!

(Read the Full Details on pages 2 & 3)

mailto:[email protected]

http://www.mybusinessadvisor.com.au

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Innovative Business Advisory Program Starts in the Moreton Bay Region

Small Business Can Now Have Their Own Board – At No Cost

Many successful small business owners often find that they have “gone about as far as they can

go” in terms of growth and direction. In the past they have always been self-reliant, and now,

although they can see the potential for continued growth, they have reached an impasse and are

unsure of the next step.

Do they employ more people? Do they increase their prices? Do they diversify their products /

services? Do they need to update their equipment? The next step can become a minefield for

many people, so what’s the answer?

Consider appointing an Advisory Board!

Most larger companies and organisations have Boards, as do many incorporated associations

and not-for-profit organisations. They appoint Board Members to provide guidance and advice

and to have a diverse set of knowledge and skills to complement the owner and the employees,

and to provide a solid “balance”.

However, mostly, small and medium sized enterprises (SME’s) don’t have the luxury of

appointing a Board, and are usually reliant on their own skills and those of their staff.

What is an Advisory Board?

An Advisory Board can provide the strategic advice and complementary skills required to take

your small or medium business to the next level.

An Advisory Board is a group of business-savvy people set up to meet regularly to review

business objectives, marketing, goals and plans, improvement methods and best practices,

existing systems, new projects or ideas and also to give feedback, as needed, or whenever

special questions arise.

Such an Advisory Board differs from a public company’s Board of Directors in a number of

ways.

(Continued next page)

MY ADVISORY BOARD

Geoff Butler

Peter Athey

Dennis Chiron

Dan Buzer



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First, an advisory board is not a legal requirement for a private company or business, while a

board of directors is a legal requirement for a public company.

Second, advisory board members do not assume any legal or financial responsibility, while

members of a board of directors may be held accountable both for the company’s actions and

for its failures to meet financial obligations to employees and stockholders.

Third, a board of directors’ responsibilities to the corporation are frequently set out in company

statutes; this is rarely done with an advisory board.

However, the main role of an Advisory Board is to provide an independent source of information and

advice to the owners/directors on strategic issues or risks confronting the business.

Four well-known and experienced locals have recognised the need for such a service in the Moreton

Bay region (and beyond) and have formed an association – My Advisory Board (MAB) – to offer this

service to the many SME’s who are in this position and are ready to go to the next level.

Each of the members of MAB has a diverse range of knowledge and skills and all are experienced and

professional business mentors / coaches. MAB comprises:

Geoff Butler (Business Optimizers) Mobile: 0414 943072 Email: [email protected]

Dan Buzer (Profit Mechanics) Mobile: 0414 567 188 Email: [email protected]

Peter Athey (Specialized Management Services) Mobile: 405 318 449 Email: [email protected]

Dennis Chiron (Marketing Means Business) Mobile: 0451 184 599 Email: [email protected]

Spokesperson for MAB, Dennis Chiron said; “One of the aspects holding many SME’s back from

taking on a Business Mentor is the cost of this service; and we believe that we have developed a unique

program that provides the opportunity for all SME’s to become involved”

“The program is a no-fee program for the business owner, and is based solely on the performance of

MAB being able to assist the SME to increase their bottom line income. For example; we will take the

mean average of the Monthly P & L over the past three months, and let’s say that the monthly profit for

the business calculates out to $5,000. Our aim is to increase this monthly profit, and any increase over

and above the $5,000 we, the Advisory Board, receive 25% of the increased profit.”

“So, if we can assist the business to increase its profit to $6,000 (say) in the next 3 months, then we

receive 25% of the $1,000 profit increase, which is $250. So, we don’t intend to get rich quick. What we

do aim to do, is help to build a solid foundation for the business, where in 12 months’ time they have

doubled their bottom line profit…. And, in reality, it doesn’t cost the business owner a cent if we don’t

perform.”

For further information please phone 0451 184 599 or email to: [email protected]







Press release my advisory board

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