Press Release - ABB Group€¦ · Busch-Jaeger Elektro GmbH, the innovative market leader in the...
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Press Release No. Date: Pages: Page: 02.09.16 3 1 / 3 Post Box 58505 Lüdenscheid, Germany Phone: +49 2351 956-0 Fax: +49 2351 956-9754 www.BUSCH-JAEGER.de 07 Busch-Jaeger Elektro GmbH, the innovative market leader in the field of electrical installation technology, is one of Germany‘s strong brands. The company belongs to the ABB group and has approx. 1,000 employees in Lüdenscheid and Aue (Bad Berleburg). It exports to more than 60 countries. The symbiosis between international competence and regional orientation characterises this medium-sized company within the group. Innovation is the future, but at Busch-Jaeger it’s a long-standing tradition. The company has been a driving force for innovation in the electrical industry for over 135 years. It is the nucleus of the whole sector. Its pioneering spirit, vision and strategic expertise have been consistent mainstays throughout the company’s history, as proven by its countless technological innovations. The first Edison lamp holder, to give one example. The invention of the eccentric switch, to name another. And then there’s also the introduction of the dimmer, and of course the latest developments in integrated system solutions for home and building automation. So it’s hardly surprising that Busch-Jaeger won the renowned German Brand Award this year. This award celebrates innovative brands, consistent brand management and sustainable brand communication. At present, the company‘s product range comprises approx. 6,000 articles, from the complete electrical installation program with switches, socket outlets, special connector systems, dimmers and movement detectors, to door communication systems and electronic, high-end products for building home automation. Busch-Jaeger products and solutions comply with the high quality standard, DIN EN ISO 9001:2000. In addition, the company has a modern, environmental management that meets the high demands of the international standard, DIN EN ISO 14001:2005. Busch-Jaeger Elektro GmbH is one of the first companies in Germany to have been certified by the EnergieAgentur NRW in accordance with DIN EN ISO 50001:2011 for the introduction of a comprehensive energy management system. That is to say, creating integrated solutions that make living more comfortable, safe and efficient, as well as being the strong brand that fascinates its customers with its decisive added value. This is Busch-Jaeger‘s company credo. And in the process, innovation is the driving force behind its entrepreneurial success. Its traditionally strong partnership with electrical wholesalers and the electrical trade plays an essential role here. The close link to the electrical wholesalers is also documented, for instance, by its investment in future-oriented, high-performance, central logistics. Employees as ambassadors Particularly distinctive is not only the customers‘ loyalty to the strong Busch-Jaeger brand, as studies on brand awareness impressively demonstrate time after time by top rankings, but also the employees‘ loyalty to the company. They dedicate their efforts to Busch-Jaeger as ‘brand ambassadors‘ out of conviction, whether at events, trade shows or in daily life. The basis for this is a project that was realised in collaboration with the well-known University of St. Gallen. Innovative market leader and strong brand in electrical installation technology Busch-Jaeger Elektro GmbH manufactures at two locations in Germany – and inspires its customers with products that make life more comfortable, safe and efficient
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Transcript of Press Release - ABB Group€¦ · Busch-Jaeger Elektro GmbH, the innovative market leader in the...
Press Release
No. Date:Pages:Page:
02.09.1631 / 3
Post Box58505 Lüdenscheid, GermanyPhone: +49 2351 956-0Fax: +49 2351 956-9754www.BUSCH-JAEGER.de
07
Busch-Jaeger Elektro GmbH, the innovative market leader in the field of electrical installation technology, is one of Germany‘s strong brands. The company belongs to the ABB group and has approx. 1,000 employees in Lüdenscheid and Aue (Bad Berleburg). It exports to more than 60 countries. The symbiosis between international competence and regional orientation characterises this medium-sized company within the group.
Innovation is the future, but at Busch-Jaeger it’s a long-standing tradition. The company has been a driving force for innovation in the electrical industry for over 135 years. It is the nucleus of the whole sector. Its pioneering spirit, vision and strategic expertise have been consistent mainstays throughout the company’s history, as proven by its countless technological innovations. The first Edison lamp holder, to give one example. The invention of the eccentric switch, to name another. And then there’s also the introduction of the dimmer, and of course the latest developments in integrated system solutions for home and building automation. So it’s hardly surprising that Busch-Jaeger won the renowned German Brand Award this year. This award celebrates innovative brands, consistent brand management and sustainable brand communication.
At present, the company‘s product range comprises approx. 6,000 articles, from the complete electrical installation program with switches, socket outlets, special connector systems, dimmers and movement detectors, to door communication systems and electronic, high-end products for building home automation. Busch-Jaeger products and solutions comply with the high quality standard, DIN EN ISO 9001:2000. In addition, the company has a modern, environmental management that meets the high demands of the international standard, DIN EN ISO 14001:2005. Busch-Jaeger Elektro GmbH is one of the first companies in Germany to have been certified by the EnergieAgentur NRW in accordance with DIN EN ISO 50001:2011 for the introduction of a comprehensive energy management system.
That is to say, creating integrated solutions that make living more comfortable, safe and efficient, as well as being the strong brand that fascinates its customers with its decisive added value. This is Busch-Jaeger‘s company credo. And in the process, innovation is the driving force behind its entrepreneurial success. Its traditionally strong partnership with electrical wholesalers and the electrical trade plays an essential role here. The close link to the electrical wholesalers is also documented, for instance, by its investment in future-oriented, high-performance, central logistics.
Employees as ambassadors
Particularly distinctive is not only the customers‘ loyalty to the strong Busch-Jaeger brand, as studies on brand awareness impressively demonstrate time after time by top rankings, but also the employees‘ loyalty to the company. They dedicate their efforts to Busch-Jaeger as ‘brand ambassadors‘ out of conviction, whether at events, trade shows or in daily life. The basis for this is a project that was realised in collaboration with the well-known University of St. Gallen.
Innovative market leader and strong brand in electrical installation technology
Busch-Jaeger Elektro GmbH manufactures at two locations in Germany – and inspires its customers with products that make life more comfortable, safe and efficient
Press Release
Post Box58505 Lüdenscheid, GermanyPhone: +49 2351 956-0Fax: +49 2351 956-9754www.BUSCH-JAEGER.de
No. Date:Pages:Page:
02.09.1632 / 3
07
Busch-Jaeger‘s market leadership is the result of a visionary business policy existing for generations, which has consistently directed all its activities towards the customer. It forms the basis for particularly strong, customer loyalty and top rankings in brand awareness. Design development at Busch-Jaeger is for example, an open process which the customers are already included in at a very early stage.
Design development does not simply mean having a good outward appearance. Design at Busch-Jaeger is an expression of functionality – it can be seen, felt and experienced. In this connection, enormous importance is therefore given to the aspect of ‘intuitive operation‘. Numerous Busch-Jaeger products and solutions have won internationally renowned design awards.
Partners as ‘success boosters‘
Busch-Jaeger is involved in selected cooperations and initiatives. The result: A strengthening of the brand beyond the confines of specific market sectors, and an appropriate target-group approach for special customer segments. This leads to synergies and strengthening the effects of communication. The cooperation partners include Bang&Olufsen, the producer of high-end components for consumer electronics, Miditec, the leading company specialising in systems for access control, time recording management and security, Miele, the premium brand for house equipment, Philips, the leading producer worldwide for LED lighting products and LED luminaires, Gardena, the market leader in the field of gardening technology, the market leaders, Grohe and Keramag, for the development of integrated, innovative bathroom solutions within the framework of the cooperation, ‘Lebens(t)raum Bad‘, and Tunstall, the leading supplier worldwide of telehealthcare and communication solutions.
Speed, creativity and visions are the factors determining Busch-Jaeger‘s orientation. Competence, enthusiasm and passion are also to be the driving force in the future for inspiring customers with products and solutions that offer the decisive added value. And multifaceted communication that utilises all the channels: from the eye-catching TV spots at prime time on German television, the Internet and interesting ideas in the field of social media, to the apps for smartphone and tablet PC.
Busch-Jaeger Elektro GmbH, the innovative market leader for electrical installation technology, is one of Germany‘s strong brands. The company belongs to the ABB group and has approx. 1,000 employees in Lüdenscheid and Aue (Bad Berleburg). The company‘s product range comprises approx. 6,000 articles: from the complete electrical installation program with switches, socket outlets, special connector systems, dimmers and movement detectors, to door communications systems and electronic, high-end products for building automation for Smart Home and Smart Building.
Contact person for more information:siegerbrauckmann – Büro für Wirtschaftskommunikation, Peter SiegerMittelstrasse 16, 58553 Halver, Telefon +49 2353 66869-0, Fax +49 2353 66869-28, [email protected]
Press Release
Post Box58505 Lüdenscheid, GermanyPhone: +49 2351 956-0Fax: +49 2351 956-9754www.BUSCH-JAEGER.de
No. Date:Pages:Page:
02.09.1633 / 3
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Busch-Jaeger Elektro GmbH, here the company‘s headquarters in Lüdenscheid, is the market leader in the field of electrical installation technology and is one of Germany‘s ‘strong brands‘.
At the Busch-Jaeger training centre in Lüdenscheid, the electrician trade particularly, is offered a comprehensive further training program in a modern and architecturally sophisticated environment.
Photos: Busch-Jaeger
