Press Pass

Press Passhttp://presspass.me

David Haddad: @Daveying99Valencio: @ValencioCardoso

Getting press coverage for your business

http://presspass.me/

PR Workshop - by PressPass.Me (@valenciocardoso & @daveying99)

1. What are some of the ways you’ve tried to promote your business or yourself?

2. Have you ever thought about what PR can do for you or your business?


Glossary• Media Outlet = Website, Blog,

Magazine, Radio. Any publication that can help you get the word out.

• You = Yourself, Your Business, Your Project. Anything that you would like to promote.


DEFINE YOUR IDEAL OUTCOME


Make a list of Media Outlets…

1. You’d like your business (or yourself) to be featured in?

2. Your customers reading from?

3. That are talking about businesses like yours? (competitors, larger companies, etc.)


Name of Outlet

Desire to be featured (1 -

10)

Likelihood to be featured (1

- 10)

Score (Multiply the two numbers for outcome)

i.e. Wall Street Journal

10 1 10

i.e. Bob’s Blog 3 7 21


CREATE YOUR MEDIA LIST


1. Among the top 3 Media Outlets you’ve made a list of, who would be the right person to contact?

2. Try to find out their contact information:• Google site search• Twitter profile search• Article by-line (signature)• About/Contact us page


PERFECT YOUR PITCH


1. What are hot trends that you can associate yourself to?

2. Out of the things that you’re doing, what is it that’s cool, different, innovative?

3. Have you every been previously covered by the press? If yes, feel free to add that

to your pitch.

4. Think of what you have in common with the person you’re reaching out to. I.e.

Same ideas, common friends, similar work or education, etc.

5. Are you a regular reader or follower of that person? Feel free to add that into your

pitch.

6. Can you think of any quotes, sayings, mentions that people have said about you?

7. Refer to any content that could be useful to learn more about you. I.e. videos, press

release page, website: about page, Twitter or Facebook page

8. Why would the readers be interested to learn about you?

9. Think of a potential headline that journalists could write about you

So now that you’ve completed the exercise..

1. Who are you going to contact?

2. What’s your pitch?


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Press Pass

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