JANET BALNEAVES - SKYSCANNER: OUR JOURNEY FROM TRADITIONAL MARKETING TO GROWTH
Press pack march 2012. 03 04 05 06 07 08 09 10 11 12 13 14 how it all began skyscanner by numbers...
-
Upload
denis-stokes -
Category
Documents
-
view
212 -
download
0
Transcript of Press pack march 2012. 03 04 05 06 07 08 09 10 11 12 13 14 how it all began skyscanner by numbers...
030405060708091011121314
how it all beganskyscanner by numberswell connectedwhy the site gets 24m visits each monthhow to use skyscannerusing skyscanner on the gotimelineexperienced management teamnon-executive directorsawardspress resourcescontact details
how it all began
Frustrated by how difficult it was to compare flights from different airlines, three IT professionals had a vision for a single website that could collect and compare prices for every commercial flight in the world.
From a simple Excel spreadsheet, Skyscanner was born!
It turned out that the things the team wanted from a flight search site everyone else wanted too, and Skyscanner became a word of mouth success.
Thousands of people started using the site, the founders gave up their day jobs and major VC investment allowed Skyscanner to grow the team at its Edinburgh HQ and expand into new international markets.Comparing over 1000 airlines, Skyscanner has grown to become the leading flight comparison site in Europe and now employs over 130 staff.
we provide our customers with up to date, accurate prices
skyscanner by numbers
saving millions of people time
and money with a
comprehensive, intelligent and
simple travel search
experience.
our ranking in Europe by traffic
mobile app downloads
languages in which Skyscanner is available
countries with over 50,000 visitors per month
of monthly sessions sourced from repeat customers = strong loyalty
revenue growth year on year
airlines searched
visits per month
target revenue in current financial year and significantly profitable
searches per month
downstream flights booked in last 12 months
prices checked every month
1
6m
29
37
50%
£24m
75%
1000
24m
75m
$2bn
8bn
well connected
traditional OTA’sbudget
direct connects with more than 240 airlines and OTA’s.
strong commercial relationships based on highly qualified referrals and impressive conversion rates.
unique ‘browse’ functionality lets users search for flights to everywhere, allowing airlines to engage with them early in the decision-making process.
enhanced airline.com position supports customer loyalty.
access to hundreds of flight price sources make us independent of centralised data sources such as GDS, ITA, etc.
why the site gets 24m visits each month
search map search everywhere
search whole month
search tips search country
search filters
By searching over 1,000 airlines globally and comparing both airline and travel agents’ prices, customers are assured that they are finding the best price. With access to direct price sources we provide our customers with up to date, accurate prices.
Our revolutionary search technology and supremely flexible interface allows each person to search for flights the way they want – by city, country, date or price (see tips and tools).
we provide our customers with up to date, accurate prices
how to use skyscanner: search tools
search map:Use our map tool to view prices and destinations for direct and indirect flights in each country or region.
search whole month: Want to find the best price? If you’re flexible, use our whole month search tool to find the cheapest days to fly!
search everywhere: Need inspiration? Discover top deals around the world with our everywhere search tool: there is no need to enter destination.
search country: Search by country to find the very cheapest airports to flyinto or fly from.
search filters: Don’t like early mornings? Not keen on long journeys?Use our filter tools to adjust your search, allowing you to see only the results you would consider.
we provide our customers with up to date, accurate prices
using skyscanner on the go
mobile apps
Want to check flights on the move?
As well as the Skyscanner website there are now a suite of mobile apps that lets you search for the flights you want, anytime, anywhere. The apps have now been downloaded over 6m times since launching 12 months ago.
androidShare trip details with friends or family by posting details to Facebook and Twitter or email details to yourself for later.
iPhone and iPadThe iPhone and iPad apps have unique features such as an interactive spinning globe and ‘fly to friends’ functionality which allows users to check prices of flights to their Facebook and LinkedIn contacts. The app has now topped the free travel app category in 47 countries.
windows phoneIn December, Skyscanner added a Windows Phone app to the portfolio with an exclusive feature allowing users to ‘pin’ live prices to their home screen with the Live Tile feature.
Jun 04Dec 04
Jun 05Dec 05
Jun 06Dec 06
Jun 07Dec 07
Jun 08Dec 08
Jun 09Dec 09
Jun 10Dec 10
Jun 11Dec 11
0
4
8
12
16
20
24
£0
£500
£1,000
£1,500
£2,000
£2,500
£3,000
SessionsRevenue
Web
site
& M
obile
Vis
its p
er M
onth
(mill
ions
)
Mon
thly
Rev
enue
(£'0
00s)
timeline6m+ App downloads Jan 12mobile
Feb 11Zoombu Acquisition Dec 10
1st million pound revenue month Jun 10
car-hire, holidays, hotels Oct 09
international traffic outstrips UK Jun 08
SEP VC investment Nov 07
international sites released Oct 04
experienced management team
gareth williamsco-founder and chief executive
frank skivingtonsales and
marketing director
craig parkerdirector of IT
rachel armitageproduct director
alistair hannchief technical
officer
Frank has over 15 years experience in senior commercial roles in media/digital media and was one of the founding directors of Scotland's most successful digital media company, S1
Derek is a highly experienced and qualified accountant, having worked for NatWest Equity Partners, Miller Group and Giles Insurance
Craig has over 15 years experience in IT as a technical architect working across a number of sectors for companies including Microsoft, Capita, Logica and M&S
An Engineering Science graduate from Oxford and Princeton Universities, Rachel worked as a Venture Capital Analyst before co-founding travesearch start-up Zoombu
Alistair has a doctorate in Engineering Science from Oxford University and co-founded Zoombu
Ewan Gray has been with Skyscanner since 2008. Prior to joining Skyscanner. Ewan held various management positions in print and digital media
derek gardnerfinance director
ewan gray director,
asia pacific
barry smithco-founder &
director of global data services &
mobile
Barry has nine years experience as a technical architect having worked with FI Group, Salomon Smith Barney, DLJ and M&S
Before co-founding Skyscanner, Bonamy spent 14 years as a systems architect
bonamy grimesco-founder and
director, engineering
Before founding Skyscanner, Gareth had 14 years of experience as a developer for financial institutions and retail companies
non executive directors ray nolan - chairman
founder and former CEO of WRI,parent company of hostelworld.com booking site
former managing director ofmatch.com. Previously of travelocity,lastminute.com, trailfinders, lufthansa.
jason stockwood julian pancholi calum patersonmanaging director of
nitroventures and chairman
ofnixxie
managing partner
of VC firm SEP
press resources: what we can offer
data trends
Immediate reaction to media
requests for data and expert
comment e.g.
Turkey 159% more popular than Greece
Searches to Egypt down 30% following political unrest
Monthly travel trends – top 10 most popular
poll information e.g.
76% vote yes to airline ‘fat tax’ says Skyscanner
68% in favour of family-only section
infographics
Graphs, pie charts, maps
spokespeople
Senior management team including CEO
Country experts for UK, France, Italy, Spain, Russia, Germany, Scandinavia, Netherlands, Turkey, Brazil, Australia, New Zealand and Asia
sam [email protected]+44(0)131 252
[email protected]+44(0)7766 114 625
the stamp office10 waterloo placeedinburgh eh1 3eg
tel: +44 (0)131 252 5353fax: +44 (0)131 252 5354
follow us @skyscannerjoin us at facebook.com/skyscanner
mary porter
contact ourpress office