PRESS KIT · Customer Experience brand in 2011. ... Train employees to master building an...
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[email protected] hp://academy.luxury-atude.com +33 9 88 20 58 93 | | Co-founded by Erik Perey and Lionel Meyer, Luxury Atude offers consultancy and training in the field of luxury trades. Since 2012, the company is part of one of the first French higher educaon groups: INSEEC Group. Luxury Atude’s goal is to develop a service strategy driven by the human dimension and reducing the gap between the promise of a brand and the percepon of the Customer. Thus, for over 20 years, due to its training programs for the world of hospitality and luxury, the Luxury Atude team has helped more than 75,000 professionals worldwide understand and apply the concept of service excellence. PRESS KIT
Transcript of PRESS KIT · Customer Experience brand in 2011. ... Train employees to master building an...
[email protected]://academy.luxury-attitude.com +33 9 88 20 58 93| |
Co-founded by Erik Perey and Lionel Meyer, Luxury Attitude offers
consultancy and training in the field of luxury trades. Since 2012, the
company is part of one of the first French higher education groups:
INSEEC Group.
Luxury Attitude’s goal is to develop a service strategy driven by the
human dimension and reducing the gap between the promise of a
brand and the perception of the Customer. Thus, for over 20 years,
due to its training programs for the world of hospitality and luxury,
the Luxury Attitude team has helped more than 75,000 professionals
worldwide understand and apply the concept of service excellence.
PRESS KIT
[email protected]://academy.luxury-attitude.com +33 9 88 20 58 93| |
It all started with a chance meeting between two men
sharing the same idea: Erik Perey and Lionel Meyer.
Coming from two very different backgrounds, they
conjured the same thought: to put people at the heart
of Service in the Luxury sector. This idea was the
foundation of their friendship and later on, of their
professional ambition.
After Richemont CEO Alain Dominique Perrin introduced
them in the middle of the 90s, their paths crossed again
when they found themselves working for the same sales
consultancy firm. Here, they were assigned a rather
challenging project: provide Palace Hotels with the
right tools to reinvent their Service in order to renew
their clientele and attract younger Clients. This was
unchartered territory for the two consultants, who were
at the time unfamiliar with the industry.
But that would not last for long. At the beginning of
2000, Erik Perey and Lionel Meyer decided to start on
a journey of their own and set up their management
training and consulting venture. Recognizing its unlimited
development potential, the team set their sights on the
Luxury hotel sector.
Their first Client was the prestigious Plaza Athénée Hotel.
Working alongside managing director François Delahaye,
Erik and Lionel completely revamped the framework of
the hotel’s Service. And so, Luxury Attitude was born.
Building on the strength of the reputation created by
working with prestigious Parisian Palaces, Luxury Attitude
was soon approached by many other Luxury hotels, from
not only the French capital, but also Monaco and several
other European cities. Their growing reputation on an
international scale propelled this initially small business
towards new horizons as thanks to their success in the
Luxury hotel industry, other Luxury brands began to
approach them.
It is this that prompted them to adapt their Luxury hotel
offer and approach to the Luxury industry at large,
working on the premise that products are the tangible
results of Service delivered to Clients. Fired by this
conviction, Erik and Lionel came up with a revolutionary
concept: Service Design. This was the breakthrough
that firmly established their reputation and so other
sectors consistently started calling upon them for their
expertise.
Luxury Attitude worked with the carmaker Audi
to upgrade their range and played a key role in the
success of Nespresso in France. In 2008, the two
specialists in Premium Service published a book titled
“Luxury Attitude” that quickly became a best seller and
successfully secured their market position.
COFOUNDER PROFILES
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From the Luxury of the Human Dimension to the
Human Dimension of Luxury, Luxury Attitude developed
a successful concept that was applied in industries
ranging from cosmetics or banking to optics or aviation.
This overwhelming demand led to the creation of the
Customer Experience brand in 2011. The objective was
to go beyond the exclusive domain of Luxury and focus
more broadly on the key role of the Client Relation in the
development of so-called “mainstream” businesses.
Innovation in this area provides differentiation and
added value and can be a powerful driver of non-price
competitiveness. In other words, it’s all about offering
Clients new and unforgettable purchasing and service
experiences in order to gain market share.
And this new challenge will no doubt feature in the next
chapters of this dynamic duo’s continuing success story.
THE LUXURY ATTITUDE STORY
1997
2008
2011
2012
2015
LUXURY ATTITUDE is created by Lionel Meyer and Erik Perey
Launch of LUXURY ATTITUDE book
The brand Costumer Experience is launched.
Merger with INSEEC
Luxury Attitude Academy is launched
[email protected]://academy.luxury-attitude.com +33 9 88 20 58 93| |
Luxury brands are constantly looking for qualified staff who own
specific insight into the luxury industry in order to deliver an
unforgettable Brand service and Client experience.
The LUXURY ATTITUDE ACADEMY online learning platform was
developed for both professionals interested in working in this sector
and employers looking to train staff with the fundamental skills
necessary in the industry.
This certification is the tangible proof for businesses that candidates
own the soft skills necessary to provide exquisite Brand representation
for Luxury Clientele and is a true performance booster, guaranteeing
seamless knowledge integration and a commitment to high efficiency
and ROI.
BECOME LUXURY ATTITUDE
CERTIFIED
YOUMAKELUXURYCOMETRUE
LUXURY ATTITUDE ACADEMYFirst Performance Booster Programme
for Certified Excellence in Luxury Customer Service
[email protected]://academy.luxury-attitude.com +33 9 88 20 58 93| |
The training is delivered in the form of an eMovie learning
series, that blends fictional situations with practical learning,
discussions with leading industry professionals and a
dedicated web platform to test understanding and ensure
knowledge is fully acquired.
First, an eMovie series offers learners 11 episodes in which
they follow the story of two protagonists seeking to discover
the meaning of the slogan “You Make Luxury Come True”.
The series are characterized by a well-blended mix of reality
and fiction: in each episode, the learner meets a distinguished
guest working in the luxury industry who shares his personal
vision on the theme taught in the episode. These exceptionally
powerful experts come from diverse backgrounds such as
high level executives in top luxury brands, hotel managers,
luxury houses, artistic directors and human resource executives, international choreographers or an expert in branding
fame. Each of them brings rare insight to the programme, through strong and concrete messages which are then
decrypted and analysed by the two founders of this programme: Erik Perey and Lionel Meyer.
The second part of this course consists of an eLearning module. Alongside each of the 11 episodes of the series, a
course of educational activities is offered to learners so that they understand, act and commit to each taught theme.
This route immerses learners in the multiple dimensions of Luxury (emotional, functional, professional and human) and
in the diversity of luxury businesses (hotels, retail, services). These activities then require the learner to contextualize
this knowledge in their own professional environment, by placing them in concrete situations where they can put into
practice the lessons learned and reap the benefits.
HOW DOES IT WORK?
IntroducingLuxury Attitude Academy
You Make LuxuryCome True
BecomeLuxury Attitude Certified
[email protected]://academy.luxury-attitude.com +33 9 88 20 58 93| |
Train staff with the soft skills and understanding of best practices to help you shine in the Luxury industry
▪ Train employees to master building an extraordinary relationship with your client
▪ Instruct your staff on best practices in representing your brand in front of the clientele
▪ Train employees in comprehending the emotion behind the luxury industry
▪ Build a globally qualified staff with outstanding customer-centric attitude
BECOMELUXURY ATTITUDE CERTIFIED
ENROLL NOW
[email protected]://academy.luxury-attitude.com +33 9 88 20 58 93| |
[email protected]://academy.luxury-attitude.com +33 9 88 20 58 93| |
LUXURY ATTITUDE ACADEMY is an entity of Luxury Attitude which, for the last 15 years, has been working with
actors from the luxury and hospitality industries, such as:
Cheval Blanc
Club Méditerranée
Conrad Hotels -
Evian Resort
Four Seasons George V Paris
Groupe Hôtels & Casinos Lucien
Barrière
Constance Hotels & Resorts
Waldorf Astoria Hotels & Resorts
Hilton
Hôtel de Crillon
Hôtel de Paris Monte-Carlo
Hôtel Saint Géran Mauritius
Hyatt
La Mamounia Marrakech
La Réserve Genève
Le Royal Mansour
Le Byblos St Tropez
Le Martinez
Le Meurice
Le Métropole Monte-Carlo
Le Plaza Athénée
Les Airelles Courchevel
Royal Mansour
Aelia DutyFree
Air France
Audi
Axa Gestion Privée
Banque de Luxembourg
Blancpain
BMW
Breguet
Breitling
Burgess
Boucheron
CFM Monaco Private Banking
Delvaux
Dior
DS
ELLE (Lagardère Active Enterprises)
Fauchon
Franck & Fils
Fred
Galeries Lafayette
Kenzo
Lancel
La Prairie Asie
Le Bon Marché
Lenôtre
Liveras Yachts
L’Oréal Produits de Luxe
Louis Vuitton
LVMH
Montblanc
Nespresso
Paule Ka
Paul Smith
Payot
Printemps
Van Cleef & Arpels
REFERENCES
