PRESS KIT • 2013

SYS AgencySteven YatesTel.: 416-889-9152Fax: 905-425-7960Email: sysagency@rogers.com

Funbizz MarketingFrançois PayeurTel.: 418-834-4544Fax: 418-304-3501Email: francois@funbizz.ca

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www.kidtoy.ca

Quebec (Bureau chef/Head Office) & EastTel.: 418-627-0101Toll Free: 1-800-897-5107Fax: 418-627-8877Email: info@kidtoy.ca

OntarioFrançois Portelance AgencyFrançois PortelanceTel.: 416-580-1594Fax: 416-223-7908Email: fppp@rogers.com

WestHitchen GroupCharles Hitchen & Karen NormandTel.: 1-888-861-7856Fax: 1-888-243-0807Email: hitchengroup@telus.net

MontrealNN Distribution Inc.Nathalie NissanTel.: 514-836-0879Fax: 514-543-4171Email: info@nndistribution.com

WHAT IS MY FRIEND HUGGLES™ ?The My Friend Huggles™ brand is a line of educational,

socially conscious products.

Developed with the mission of instilling children with

character values, it is My Friend Huggles’ goal to

positively impact the morale and well-being of

children.

My Friend Huggles’ dolls empower parents with a tool

they can use to teach fundamental character values to

their children.

From their mesmerizing large eyes to their brightly-colored

removable clothing, My Friend Huggles’ dolls embody

all the lovable softness and natural beauty that a young

child desires.

The dolls are complimented by a host of products and a

unique on-line community to solidify the values extolled

by dolls.

HOW DO MY FRIEND HUGGLES™ DOLLS TEACH ?

Each doll teaches a specific character value. Beautiful large satin ribbons on the back of every My Friend Huggles

Doll explain how a child can embrace that specific character value.

The educational journey continues on My Friend Huggles’ children’s website where parents and children can discover

a series of character challenges and downloadable activities. Each character challenge supports one of the dolls

and their specific value. Children are encouraged to complete the character challenges and recieve a free down-

loadable character value certificate. Parents are encouraged to share their story on the My Friend Huggles blog site.

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MY FRIEND HUGGLES™

A Leader in Socially Conscious Products for Young Children

THE ORIGINAL COLLECTION

These character value building dolls are the perfect

first companion for little children.

Each doll teaches an important character value,

inspiring positive behaviour and friendships.

MY FRIEND HUGGLES™We Teach Beauty from the Inside Out

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Removable clothingstimulates

play + coordinationby learning

how to dress

Portraysinnocence

+ happiness

Embossed patch logo

Crossing of legsencourages

manners

Individualindentity

Child’s name to be written

as a commitment of friendship

FOREVER MARK

SEAL OF AUTHENTICITY

ETIQUETTEDOLL’S NAME

DRESS-UP

Ideal bedtime friendLARGE SIZE DOLL

A message that teaches each doll’s specific

character value

SPECIAL VIRTUE

UNIQUEDESIGN MARK Stimulating

imagination+ creativity

HAIR PLAY

Optimistic, engaging eyes

MORE THAN JUST LIFE SIZE DOLLS,

THESE ARE CHARACTER BUILDING TOYS

Easy to hang / merchandising PLAYFUL SMILE

LOOP

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My Friend Huggles™ Character Values

FairnessTO TREAT PEOPLE OR

THINGS EQUAL.

When you follow rules and

treat both sides of

something the same you

are being fair.

GenerosityTO WANT TO GIVE OR HELP.

When you give your time or

things to help others, you are

being generous.

GratefulnessTO BE THANKFUL.

Acknowledging others and

showing appreciation,

that’s being grateful.

HonestyTO BE TRUTHFUL.

When you tell the truth you

are showing honesty.

KindnessTO BE NICE.

When you show

people you care about

them, you are being kind.

Cheerfulness TO BE HAPPY AND HOPEFUL.

When you smile and look on

the bright side of things you,

are showing cheerfulness.

p • 4

FEATURES

• Made of soft material, this plush life-sized doll will be

your child’s favorite friend to hug and cuddle or

“Huggle”

• Big, engaging, embroidered eyes, and a happy smile

encourages emotional bonding

• The “Forever Mark”, a heart with BFF space, is printed on

each doll’s chest, on which children can write their

name as a commitment to friendship

• Each play-doll has a seal of authenticity on her hand

• Removable toddler size clothing

• A satin ribbon attached to the back of each

doll explains that doll’s unique character value

• Connect to www.myfriendhuggles.com,

where children can experience animation, original

music, sing-a-long, learn, share and receive rewards

• New dolls this spring include Super Hero twins, Myles

(our first boy doll) and Mimi, who support one another

with courage and self-confidence

• An ideal bedtime companion

MESSAGE FROM THE PRESIDENT I hope that my commitment and determination in develop-

ing socially conscience products will have a great effect

on improving the morale and well-being of children. It is

my sincerest goal that the My Friend Huggles products will

evolve into a movement, a world-wide social community

focused on nourishing the development of character values

in children. I believe that to make a difference we need to

focus on education and foundational values, and this needs

to start in the early years of child development. I developed

My Friend Huggles with the ideal of a world where everyone

is treated equally, where children grow up to be conscious,

ethical, empathetic human beings. As My Friend Huggles

expands its line and develops new products, I will continue

to strive for equality, integrity, innovation and excellence in

product development.

COMPANY PHILOSOPHYThe My Friend Huggles philosophy is that by nour-

ishing and enriching the well-being of children

through meaningful play we will aid in creating

conscious, ethical, empathetic human beings.

My Friend Huggles was born from a mother’s love

for her children, and the need for a tool to help

teach children character values.

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Brenda KatzPresident

MY FRIEND HUGGLES FREQUENTLY ASKED QUESTIONS

1. What makes these dolls different from other dolls in the marketplace?

My Friend Huggles dolls are unique, desirable, affordable, and offer value on many levels. The international market has con-

firmed that there is a need to go back to basics (no batteries, no inappropriate attire, and no plastic parts). The consumer

not only brings home a doll, but an experience that is sure to promote positive character value building from an early age,

ultimately resulting in future generations of kind, well rounded, considerate and compassionate young people. Brenda Katz

creator of My Friend Huggles states:

“I believe that our character value building dolls will shift the paradigm from that of the “me-centered”

attitude to one of social consciousness. The life-size aspect of the doll reduces the me-centered focus and

helps parents as a teaching aide from an early age (Huggles are the same size as an average two year

old).”

My Friend Huggles promotes this with the motto: “Love, Learn & Share” encouraging the following: LOVE children by pro-

viding them with the experiences that will teach them character values, teach them how to LEARN character values and

SHARE information about character values, and their successes in learning them, with others.

2. What was the inspiration behind Huggles dolls?

With the recent epidemic of bullying, Great Divide President, Brenda Katz, wanted to develop a product for children that

would to make a difference in this world, to teach children the importance of treating others with love and respect; no mat-

ter where they are from, or how they look. This is why My Friend Huggles was designed with quirky facial features. My Friend

Huggles dolls aim to teach children that no one should ever feel isolated from society and we should treat everyone with

equality. They are an important reminder that bullying others needs to come to an end. This commitment and determina-

tion to aid in stopping bullying evolved the back to basics approach: an affordable product price, simplistic, quality prod-

uct construction and what we teach our children—foundational character values.

3. What does the My Friend Huggles community offer?

When people buy a child a My Friend Huggles doll they not only bring home a cuddly doll and a bedtime companion, they

become part of a world-wide movement focused on teaching and learning character values. The My Friend Huggles com-

munity is a collection of on-line experiences provided by the following interactive sites:

MY FRIEND HUGGLES WEBSITE

The My Friend Huggles website features company information, an original theme song and music, caricature

animation, downloadable activity sheets, a series of click-through interactive character building pages and free

downloadable My Friend Huggles character value certificates.

MY FRIEND HUGGLES BLOG SITES

On English and French blog sites Children’s Character Value Stories, Drawings and Travel Diary Photos are shared

along with teaching pages for Values, Become My BFF and How to Share with Us. My Friend Huggles blog sites

also deliver on-going updates and information on Contests, Holiday Posts, News, My Friend Huggles Inspirational

Quotes, Reviews, Media Information, and personal insights from the My Friend Huggles Team.

MY FRIEND HUGGLES TWITTER SITE

Our main Twitter page is used for sharing information on parenting, the well-being of children, and the teaching

of character values. It is also used to extend the reach of information about My Friend Huggles and to con- nect

to media sources for discussions about character values, teaching character values, early childhood edu- cat-

ion, children’s issues, children’s charities, social change where children are concerned, the toy & gift Industry,

educational toys and bedtime toys. Here we connect with consumers, retailers, influencers and educators.

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HUGGLES FRIENDS TWITTER SITE

Our secondary Twitter site shares Tweets from the My Friend Huggles dolls that focus on teaching character

values, fun kids crafts, activities, books, websites, apps & contests. Here we connect with consumers, early child-

hood educators, children’s book authors, and children’s app developers.

MY FRIEND HUGGLES FACEBOOK PAGE

Featuring company posts and interaction with consumers, on our Facebook page people can connect and talk

directly to My Friend Huggles. We also post information about our retailers and influencers.

MY FRIEND HUGGLES YOUTUBE PAGE

My Friend Huggles’s YouTube page provides audio-visual media information about

My Friend Huggles.

MY FRIEND HUGGLES PINTEREST SITE

My Friend Huggles has a company Pinterest page used to extend the reach of visual information about My

Friend Huggles. We are building Pin Boards themed to the character values of our dolls. In addition to this we

also pin imagery on My Friend Huggles’ Friends, My Friend Huggles’ Infant and Baby Products, My Friend Huggles’

Travels, Tradeshows, My Friend Huggles’ Retailer Spotlights and My Friend Huggles’ Fabulous Toy Retailers.

4. What are some of My Friend Huggles’ marketing plans?

We are ecstatic about many of our marketing plans! The support and interest we have received from consumers and edu-

cators has been inspiring. We have plans to develop character value programs and kits for schools, to offer ongoing con-

tests encouraging children to learn and share character values, to partner with specific charities and to publish accredited

professional’s writings on teaching character values on our blog sites.

5. What does being part of The Friend Huggles Family mean?

For a retailer this means commitment, success and social pride.

Commitment • Our commitment to you: we are committed to our retailers, to developing promotions, promotional items

and display solutions.

Success • Your success is our success: when you are part of The My Friend Huggles Family we publicize your successes with

My Friend Huggles on our on-line community, extending your customer reach and promoting your business.

Social pride • Being part of The My Friend Huggles Family means being part of a movement that is focused on the well-being

of children, teaching children character values and building conscious, ethical, empathetic future generations.

.

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