PRESS CONFERENCE 28 JANUARY 2016 - H&M Group · 2021. 1. 19. · PRESS CONFERENCE 28 JANUARY 2016...

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H & M Hennes & Mauritz AB PRESS CONFERENCE 28 JANUARY 2016 FULL-YEAR REPORT 2015

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  • H & M Hennes & Mauritz AB

    PRESS CONFERENCE 28 JANUARY 2016 FULL-YEAR REPORT 2015

  • • KARL-JOHAN PERSSON CEO

    • NILS VINGE INVESTOR RELATIONS

    • ANN-SOFIE JOHANSSON CREATIVE ADVISOR

  • • Sales SEK 210 billion including VAT

    – increase of 19% in SEK; +11% in local currencies

    • Well-received collections for all brands and strong expansion contributed to higher market shares

    • More than 16,000 new jobs in the H&M Group 2015

    – 148,000 employees in total

    • SEK 75 m to employee incentive programme HIP

    • Substantial long-term investments within IT, online; and broadening of the product range

    • Good cost control maintained

    • Profit for the year SEK 20.9 billion; +4.6%

    2015 IN BRIEF

  • FINANCIAL DATA

  • SALES

    49,656

    176,620

    56,477

    209,921

    + 14%

    + 19%

    0

    50,000

    100,000

    150,000

    200,000

    250,000

    Q4 Full year

    SEK m incl VAT

    2014

    2015

  • SALES PER MARKET TEN LARGEST MARKETS, FULL YEAR 2015

    0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000

    Switzerland

    Netherlands

    Spain

    Italy

    Sweden

    China

    France

    United Kingdom

    USA

    Germany

    96

    139

    165

    150

    176

    353

    222

    264

    415

    449

    Number of stores

    SEK m

  • STORE EXPANSION

    IPO 1974 6

    13 68

    2 77

    1

    84

    4

    94

    5

    1,0

    68

    1,19

    3

    1,3

    45

    1,5

    22

    1,7

    38

    1,9

    88

    2,2

    06

    2,4

    72 2,7

    76 3

    ,13

    2 3,5

    11 3,9

    24

    0

    400

    800

    1,200

    1,600

    2,000

    2,400

    2,800

    3,200

    3,600

    4,000

    197

    4

    197

    5

    197

    6

    197

    7

    197

    8

    197

    9

    198

    0

    198

    1

    198

    2

    198

    3

    198

    4

    198

    5

    198

    6

    198

    7

    198

    8

    198

    9

    199

    0

    199

    1

    199

    2

    199

    3

    199

    4

    199

    5

    199

    6

    199

    7

    199

    8

    199

    9

    20

    00

    20

    01

    20

    02

    20

    03

    20

    04

    20

    05

    20

    06

    20

    07

    20

    08

    20

    09

    20

    10

    20

    11

    20

    12

    20

    13

    20

    14

    20

    15

    Markets 3 4 5 6 7 9 10 11 128 20 22 2414 18 29 34 36 39 44 49 54 56 61

    Stores

  • GROSS PROFIT AND GROSS MARGIN

    2014

    2015

    25,774 27,997

    89,052

    103,167

    60.4%57.5%

    58.8%

    57.0%

    0

    20,000

    40,000

    60,000

    80,000

    100,000

    120,000

    Gross profit SEK m

    Q4 Full year

  • SELLING AND ADMINISTRATION EXPENSES

    18,043

    63,469

    20,913

    76,225

    + 16%

    + 20%

    0

    20,000

    40,000

    60,000

    80,000

    100,000

    Q4 Full year

    SEK m

    2014

    2015

  • PROFIT AFTER FINANCIAL ITEMS

    7,799

    25,895

    7,148

    27,242

    - 8%

    + 5%

    0

    5,000

    10,000

    15,000

    20,000

    25,000

    30,000

    Q4 Full year

    SEK m

    2014

    2015

  • SALES AND PROFITS FOURTH QUARTER

    SEK m 2015 2014

    Net sales 48,694 42,644

    Gross profit 27,997 25,774

    gross margin, % 57.5 60.4

    Operating profit 7,084 7,731

    operating margin, % 14.5 18.1

    Net financial items 64 68

    Profit after financial items 7,148 7,799

    Tax -1,622 -1,577

    Profit for the period 5,526 6,222

    Earnings per share, SEK 3.34 3.76

  • SALES AND PROFITS FULL YEAR

    SEK m 2015 2014

    Net sales 180,861 151,419

    Gross profit 103,167 89,052

    gross margin, % 57.0 58.8

    Operating profit 26,942 25,583

    operating margin, % 14.9 16.9

    Net financial items 300 312

    Profit after financial items 27,242 25,895

    Tax -6,344 -5,919

    Profit for the period 20,898 19,976

    Earnings per share, SEK 12.63 12.07

  • KEY DATA

    SEK m 30 Nov 2015 30 Nov 2014

    Stock-in-trade 24,833 19,403

    Cash flow from current operations 24,067 24,156

    Investments 12,059 9,391

    Dividend (SEK) 9.75* 9.75

    Cash and cash equivalents and short-

    term investments12,950 16,693

    Return on shareholders' equity, % 38.1 41.3

    Average number of employees** 104,634 93,351

    * proposed dividend

    ** converted to full-time positions

  • STOCK-IN-TRADE

    19,403

    24,833

    + 28%

    0

    5,000

    10,000

    15,000

    20,000

    25,000

    30,000

    30 November

    SEK m

    2014

    2015

  • EXPANSION

  • • Total of 3,924 stores in 61 markets 2015, all brands included

    – 413 new stores net 2015, of which 249 in Q4

    – China and the US largest expansion markets

    • Five new H&M markets 2015

    – Taiwan, Peru, Macau, India and South Africa

    – very good reception in all markets

    STORE EXPANSION 2015

  • • Approx. 425 new stores net planned for 2016

    – largest expansion in existing markets

    – China and the US largest expansion markets

    • Three new H&M markets in 2016

    – New Zealand, Cyprus and Puerto Rico

    STORE EXPANSION 2016

  • • Continued expansion for H&M’s other brands

    – COS, & Other Stories, Monki, Weekday and Cheap Monday

    • COS has total of 153 stores in 30 markets (Nov 2015)

    – 39 new stores net in 2015

    – several new markets in 2015 and 2016

    OUR FASHION BRANDS

  • • Rapid expansion of H&M’s online store, hm.com

    • Ten new online markets in 2015

    – Portugal, Poland, the Czech Republic, Romania, Slovakia, Hungary, Bulgaria, Belgium, Switzerland and Russia

    • H&M online in 23 markets in total (Nov 2015)

    • Online in nine further H&M markets 2016

    – Ireland, Japan, Greece, Croatia, Slovenia, Estonia, Latvia, Lithuania and Luxembourg

    H&M ONLINE

  • • New broad concept for makeup, body care and hair styling

    • High quality at the best price in beautiful design

    – wide selection of colours and trends

    • Very well received in 900 stores in 41 markets and online in 2015

    – gradual launch since July 2015

    • H&M Beauty to launch in further 300 stores in 2016

    H&M BEAUTY

  • • 100% renewable energy in 2015 in all H&M markets where this is possible

    – approx. 80% for the Group globally in 2015 (27% 2014)

    • Cotton from sustainable sources

    – organic; recycled; and cotton grown under the Better Cotton Initiative

    • Target of 100% cotton from sustainable sources in 2020 in all product ranges

    – 31% cotton from sustainable sources in 2015 (21% 2014)

    SUSTAINABLE DEVELOPMENT

  • • H&M wants to speed up the development towards a more circular fashion industry

    • H&M Garment Collecting offered in stores globally since 2013

    – approximately 24,000 tonnes of used clothing collected for re-use and recycling

    • Global Change Award

    – established by H&M Conscious Foundation

    – five winners to share EUR 1 million

    – encourage and support innovation to close the loop for textiles

    SUSTAINABLE DEVELOPMENT

  • • H&M Conscious Exclusive collection 2016

    – in collaboration with Musée des Arts Décoratifs in the Palais du Louvre in Paris

    • Global launch on 7 April

    – in connection with the exhibition “Fashion forward - Three centuries of fashion”

    – approx. 180 H&M stores and online at hm.com

    • Innovative and recycled materials

    H&M CONSCIOUS EXCLUSIVE

  • H&M DESIGN AWARD

  • H & M Hennes & Mauritz AB