President's Thought Brief Sample for a Data Center company [Compatibility Mode]

Thought-brief

for

X-Co Senior ManagementBy

Robert Bartolacci

Copyright: Robert Bartolacci 2010

XXXX----CoCoCoCo Advanced, Secure, Data Centers

What does the customer want / need

Where is the market going

What is the best thing for the shareholder right now

The following slides present a brief, foundational structure of how I would lead X-Co through its current growth opportunities.

The questions above are to not only be the organization’s focus, but also be woven into its culture and decision-making.

The presented methodologies are conservative and historically sound. The level of detail enables employee understanding, involvement, buy-in and accountability. Once adopted, it would provide the shareholder with its required return, senior management with constant decision-making information, and a knowledgeable and therefore self-confident work environment for X-Co’s associates.

I look forward to the opportunity to discuss these thoughts with you.



Mission• Goal(s)

– Objectives• Tactical plans

Product(s)• Discriminators & attributes

– Offerings• Target-based stratification

– By product function– Customer size or class

Market• Branding

– Segmentation• Points of sale

– Sale: Value, price, speed

Vision & Development• Current developments

– 10 & 5 year visions• 1 yr Objectives

– Current developments


What does the custom

er want / need

Where is the m

arket going

What is the best thing for the sh

areho

lder

right now


Mission

• Goal: Financial results (x%)

• Objectives:– Program IRR regardless of sale– Period-positive cash flow– Mitigated-risk investment

• Tactical plans– Operational execution based on:

• Increasing market share• Growth product vs cash-cow• High customer service culture• Constant polish for possible sale

• Capital investment sensitivity• Infrastructure preservation



er want / need

Where is the m

arket going


areho

lder

right now


Product(s)• Discriminators & attributes

– High security, high-touch– Credible, historical– Local, middle market

– Offerings: Products & Services• Co-location, backup, communication• Managed & professional services

• Targeted stratification– By product function

» High need, high dollar» High need, low dollar» Low need, low dollar

– Customer size/class» Commercial/residential» Small, Medium, Large» Critical / non-critical



er want / need

Where is the m

arket going


areho

lder

right now


Market• Branding

– Intelligent, Armor-plated, local, data & communications source

– Value products & services rather than cheapest commodity

– Technical, personal expertise– Unfailing professionalism = risk

mitigation

• Segmentation• By need (e.g. up-time,

backup, co-location, etc.)• By customer size or type

• Points of sale• Commercial: C-level• Residential



er want / need

Where is the m

arket going


areho

lder

right now


Vision & Development• Current developments

– Risk mitigating maintenance– Refinements for customer

satisfaction, but not for free– Platform for next generation– Constant industry data gathering– Constant customer feedback

• 10 & 5 year visions– Where is the market going– Where will the customer be– What does Ascent need to look

like to get there

– 1 yr Objectives• What has to happen this year

to get there

– Current developments• Is our current configuration or

plan congruent?



er want / need

Where is the m

arket going


areho

lder

right now


President's Thought Brief Sample for a Data Center company [Compatibility Mode]

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