President’s Report – 2010 AGM Brent Carey, ABC. Agenda 6:30 pmApproval of 2009 AGM minutes and...
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Transcript of President’s Report – 2010 AGM Brent Carey, ABC. Agenda 6:30 pmApproval of 2009 AGM minutes and...
President’s Report – 2010 AGM
Brent Carey, ABC
Agenda
6:30 pm Approval of 2009 AGM minutes and remarks from the Outgoing President
Brent Carey, ABC
6:50 pm Remarks from the Outgoing Past President
Leslie Hetherington, APR
6:55 pm Report from the VP, Finance Natasha Renaud, MBA, MS Mass Comm
7:05 pm Motions for approval Brent Carey, ABC
7:10 pm Remarks from the Incoming President Carrie MacAfee
7:25 pm Other business and adjournment Brent Carey, ABC
7:30 pm Break
7:40 pm How to work hard and play hard: Secrets of highly successful people
Kellie Garrett, ABC, MA Leadership
8:25 pm Q&A
A big thank you!
Past President Leslie Hetherington, APR, MBA
Executive Vice President Carrie MacAfee
Accreditation & Standards Linda Andross, ABC
Advertising & Sponsorship Cyrus Mavalwala, ABC
Association Management Julie Wilson, ABC, MEd
Awards Trell Huether
Finance Natasha Renaud, MBA, MS Mass Comm
Marketing Communications Christine Andrew, MBA
Member Communications Diana Degan Robinson, ABC
Membership Sharon Beattie
Networking & Special Events Louise Armstrong
Professional Development Yasmin Ranade
Volunteer Services Marie Fitzpatrick-Hall, ABC
VP at Large, International Conference Task Force
Anna Relyea, BA, MA
A big thank you!
So…what did IABC/Toronto do this year?
Membership 2010
1400
1450
1500
1550
1600
1650
1700
July August September October November December January February March April May June
Me
mb
ers
1,676 members – highest ever!
Uh oh!
Whew!
So…what did IABC/Toronto do this year?
Student Memberships• Designed a more student-focused
presentation for schools• Total of 8 student presentations• Speaker support for Mohawk, Centennial,
Loyalist and Durham• 12 student volunteers for Student
Relations Committee • Supported IABC’s First International
Student Conference• Presented our good work to other chapters
at IABC Leadership Institute
So…what did IABC/Toronto do this year?
Accreditation • 25 new ABCs, an increase of 27%• 16 “students” registered in the
Accreditation College• 17 candidates wrote the exam in Nov/09,
100% passed• 4 candidates wrote the exam in June• We now have 116 ABCs:
– 7% of overall Toronto membership– 13% of worldwide ABCs are from
IABC/Toronto– Most ABCs of any chapter
So…what did IABC/Toronto do this year?
Professional Development• 7 events attended by 410
communicators (60% members, 40% non-members)
• Quality of speakers – 80% satisfied
• Relevance of content – 83% satisfied
• Networking opportunities – 60% satisfied
• Venue – 81% satisfied• Overall satisfaction – 76%
So…what did IABC/Toronto do this year?
Networking & Special Events• 5 events, 333 attendees (average
attendance 66, 70% members)• Survey says:
– 80% very satisfied– 73% agreed price right– Met an average of 5 new
contacts, 87% planned to follow up
– 94% said they would recommend the type of event to a friend
So…what did IABC/Toronto do this year?
Communicator of the Year• Three submissions, assessed
by panel of five Past Presidents
• Rob Devitt, President and CEO, Toronto East General Hospital
• COTY event– 59 attendees
– 100% ranked satisfaction 8 or higher (82% ranked 10)
So…what did IABC/Toronto do this year?
Social media
• Twitter: 958 followers and 300 tweets since Sept/09
• Facebook: 721 members
• LinkedIn: 252 members
So…what did IABC/Toronto do this year?
Event Promotion Using Social Media
0%
2%
4%
6%
8%
10%
12%
14%
PD Networking
So…what did IABC/Toronto do this year?
• New website • New Communicator
Member Communications
So…what did IABC/Toronto do this year?
Marketing & Communications
• 11 news releases and media advisories • More than 70 hits
So…what did IABC/Toronto do this year?
Marketing & Communications• Two ads placed in HRPA magazine to
promote Careerline
• Google Ad Words Campaign Launched
– More than 175,000 impressions and 200 clicks
• IABC/Toronto speaker presented at 2010 PodCamp
So…what did IABC/Toronto do this year?
Advertising & Sponsorship
• CareerLine surpassed key metrics vs. last year:
– Number of ads– Number of advertisers– Revenue
• Other advertising revenues of $7,500
• Total sponsorship revenues of $17,000
So…what did IABC/Toronto do this year?
Mentorship Program• Matched 38 pairs (vs. 17 last year) • Survey says:
– 75% said program met expectations– 90% rated program good, very good
or excellent– 77% interested in participating
next year– Excellent feedback for enhancing
going forward
• Major interest in program from other chapters
So…what did IABC/Toronto do this year?
OVATION Awards• 156 entries (vs. 130 last year)• Highest ever submissions for Bobbie
Resnick Philanthropy Award• 85% of entries submitted on disc
(target was 75%) • Established clear criteria and judging
standards for all awards• Gala feedback
– 93% rated event Excellent or Good (up 25%)– 93% indicated event met or exceeded expectations – 83% rated the presentation of OVATION Awards
excellent or good
So…what did IABC/Toronto do this year?
2010 World Conference• 97 volunteers worked
more than 36 hours
• 280 participated in the dinearound -- managed by 28 volunteer "captains"
• Helped direct $2,500 to Evergreen Brickworks
• Process guide
So…what did IABC/Toronto do this year?
Running a solid operation• Discount Program• Supper Clubs• Special Interest Groups
– Professional Independent Communicators (158 members)
– WestEnd Group (245 members)
• Social Responsibility Committee• Policies
So…what did IABC/Toronto do this year?
None of it possible without you
Volunteers• This year, 209 chapter
members volunteered their time and energy on various committees
• Survey says:– 96% received recognition for
their efforts– 91% felt expectations were
met– 93% rated their experience as
good, very good or excellent – 97% felt communication was
very good or excellent– 91% said leader was
considerate of their time– 91 % said their volunteer
experience enabled them to expand their network
Challenges
1. For the third straight year, the percentage of members attending events has decreased
2. CareerLine is improving, we still are not at the levels once enjoyed
3. Advertising revenue continues to decrease
4. Focus and prioritization
b) Run a Solid Operation (that will thrive in the future)
a) Know & Respond
to Member Needs
Improve Retention & Grow
Membership
Ensure the “quality” of each member’s ongoing IABC/Toronto experience
Our three-year strategy