President’s Forum and WSML 2012

Mobile Market Dynamics

Deborah Clark, Dawn Davis, Brian Duckering, Marie Pettersson

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“A Day in the Life of a Mobile Family”

1. Recognize the key customer experiences and concerns that drive mobile opportunities.

2. Articulate the broad spectrum of challenges facing customers and the different ways these challenges are being addressed.

3. Be aware of the goals and objectives our customers set to define progress.

4. Navigate the mobile landscape in order to prepare your customers for the future.

Course Objectives

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President’s Forum and WSML 2012

“A Day in the Life of a Mobile Family”

A Mobile Monday Morning

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Introducing “Michael”

Explosion of Mobile Devices

5 Internet connected devices per household

3 Operating Systems

Need to provide multi-device, multi-OS, multi-platform services for ALL devices in household

All Amount of their “stuff” consumers want to access anytime, anywhere

Global Threat Landscape

In 4Q 2011, smartphone shipments passed PCs

Consumers’ concerns focus on privacy, device protection and family safety

Consumers face different threats in the new mobile world

Hackers are motivated by financial reward

Global Mobile Usage

m-Commerce is climbing with Japan leading the way

App market usage varies by region

One size does not “fit all”. Each market is different.

Smartphones now have larger share than traditional mobile phones in all major markets

Digital Family Life is Complicated

84% of teens have their own mobile phone

62% of children have been in negative experience online

Education and awareness are key as kids become more Internet savvy and socially connected

45%of teens use location-based services such as Facebook Places

Wi-Fi is Becoming More Prevalent

65% of tablet users connect exclusively to Wi-Fi

39% of users conduct sensitive transactions on their mobile device

Personal VPN services are critical to securing data and information wherever the user is “hanging out”

44% of users keep the same password combination across multiple sites

Honeystick Project Findings

89% of devices were accessed for personal apps and information

83% of devices were accessed for corporate apps and information

Lost or stolen devices can impact many different areas in a user’s life – personally and professionally

50% of device finders notified the owner

Placing Trust in your Network

MY COMMUNITY

MY CONTENT

MY CREDIT MY CONNECTIVITY

MY CHILDREN

MY COMPANY

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Source of Threats

78% of Android threat families are hosted on 3rd party sites

38% of Android threat families are hosted on Google Play

CSPs must protect subscribers from unauthorized, illegal and harmful material

1% of Android threat families are EXCLUSIVELY hosted on Google Play

Mobile Productivity

66% of companies are discussing a corporate ‘app store’

59% of companies are running line-of-business applications

Mobile devices are rapidly becoming critical business tools

Cost of an Exploit

$429,000 Average annual cost of mobile incidents in an enterprise

Costs include: lost productivity, direct financial costs, data loss, damaged brands, and loss of customer trust.

Mobile Advantage

71% of companies are discussing custom mobile applications

Many companies are moving beyond a defensive approach to mobile, and looking to create competitive advantages.

Blending Mobile Worlds

48% of workers choose smartphones for work without IT input

25%of Enterprise and SMB companies WW support the use of personal devices for business purposes

BYOD brings greater efficiency and greater risks to corporate environment

62% of companies have no controls in place for allowed personal devices

SOLUTIONS CONSUMER ENTERPRISE CARRIERS/CSPs

Mobile Device Management

• Norton Mobile Security

• Norton Tablet Security

• Norton Anti-Theft• Norton Hotspot

Privacy (coming soon)

• Norton DNS• Norton Mobile

Utilities • Norton Snap • Norton Online Family • Norton Safety Minder• Norton Identity Safe • Norton Connect

• Symantec Mobile Management

• Next Generation Network Protection

• Accelerated Next Generation Network Protection

• “Pay as you Grow” ExSP Licensing for CSPs

Mobile Device Security• Symantec Mobile

Security, Symantec Endpoint Protection Mobile Edition

Mobile Encryption• PGP for Mobile &

Blackberry, PGP iOS Viewer

Mobile Authentication• VIP Mobile, Managed PKI

Data Loss Prevention• Symantec Data Loss Prevention for Tablets

Cloud Mobile Authentication Management

•Symantec O3

We Secure Users Everywhere

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Questions

Thank you!

Copyright © 2012 Symantec Corporation. All rights reserved. Symantec and the Symantec Logo are trademarks or registered trademarks of Symantec Corporation or its affiliates in the U.S. and other countries. Other names may be trademarks of their respective owners.

This document is provided for informational purposes only and is not intended as advertising. All warranties relating to the information in this document, either express or implied, are disclaimed to the maximum extent allowed by law. The information in this document is subject to change without notice.

President’s Forum and WSML 2012

Deborah Clark

Norton Global Mobile Marketing

deborah_clark@symantec.com

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Dawn Davis

Norton Global Partner Marketing

dawn_davis@symantec.com

Brian Duckering

Enterprise Mobile Product Marketing

brian_duckering@symantec.com

Marie Pettersson

Enterprise EMEA Product Marketing

marie_pettersson@symantec.com