Presidential Elections 2008 Pre-election TV Monitoring (Second Report from 16-22 December)

Presidential Elections 2008

Pre-election TV Monitoring

(Second Report from 16-22 December)

TV Monitoring

Objective:TV Monitoring aims at monitoring information and advertising about presidential candidates broadcasted by Georgian main channels in the pre-election period.

Monitoring is based on a record of the entire broadcasting grid of all five TV channels.

Information is processed at the media information bank of the analytical group Primetime, where information is processed, sorted, grouped according to customers’ interest and graphically analyzed.

Objects of MonitoringObjects of Monitoring

• Levan Gachechiladze• Arkadi Patarkatsishvili• Davit Gamkrelidze• Shalva Natelashvili• Mikheil Saakashvili • Giorgi Maisashvili • Irina Sarishvili

The targets of the monitoring are the seven presidential candidates registered by the CEC for the Extraordinary Presidential Elections of January 5, 2008 and their supporters:

Sources of MonitoringSources of Monitoring

www.primetime.ge

Television

Daily news programmes (morning/afternoon).

Main information programmes. Talk Shows Paid political advertisement Free political advertisement

5 Georgian Main TV channels were selected for monitoring:

Public BroadcasterRustavi2 MzeImediKavkasia

Programmes

Monitoring of Information Monitoring of Information GridGrid

www.primetime.ge

Quantitative analyses of information broadcasted by TV channels about presidential candidates: by candidate, channel, amount of time (number of times mentioned).

Qualitative analyses of information broadcasted by TV channels about presidential candidates (value, channel, amount of time (number of times mentioned.)

Quantitative analysis of air time allocated to presidential candidates (by channel, amount of time and share of time per candidate).

Monitoring of TV AdvertisementsMonitoring of TV Advertisements

www.primetime.ge

Quantitative analyses of pre-election political advertisements: by candidates, channels and amount of time (length and frequency of advertisement).

Quantitative analyses of paid political advertisements: by candidates, channel and amount of time.

Quantitative analyses of free political advertisements: by candidates, channels and amount of time.

Summarized Findings for the Summarized Findings for the Second ReportSecond Report

www.primetime.ge

The trend of the first week continues in the second week;Different presidential candidates are leading according to different parameters;Pre-election campaign runs in a competitive media-atmosphere and its coverage is balanced and diverse; All sources of monitoring (main national media) provide the CEC with the information required by law regarding the duration and frequency of paid political advertisement in a timely manner.

Quantity of Paid and Free Political Quantity of Paid and Free Political Advertisements per CandidateAdvertisements per Candidate

16-22.12.2007

355 253

216

414 15

28

758

0 200 400 600 800

L. Gachechiladze

A. Patarkatsishvili

D. Gamkrelidze

Sh. Natelashvili

M. Saakashvili

G. Maisashvili

I. Sarishvili

Free

Paid

No. of TV ads

Time Share of Paid and Free Political Time Share of Paid and Free Political Advertisements per CandidateAdvertisements per Candidate

16-22.12.2007

3:06:31 7:03:44

3:40:49

5:01:450:10:00

0:18:29

4:36:40

0 0 0 0 0 1

L. Gachechiladze

A. Patarkatsishvili

D. Gamkrelidze

Sh. Natelashvili

M. Saakashvili

G. Maisashvili

I. Sarishvili

Free

Paid

Total air time

Time Share of Presidential Candidates Free Time Share of Presidential Candidates Free Political Advertisements per TV channel Political Advertisements per TV channel

1:27:27

0:45:57

0:47:12

0:58:34

0:37:30

1:34:37

0:44:33

1:05:41

0:59:24

0:37:30

1:39:07

0:33:51

0:35:49

0:49:02

0:58:49

0:45:31

0:33:09

0:52:02

L. Gach

echila

dze

D. Gamkrel

idze

Sh. Natel

ashvili

M. sa

akashvili

KavkasiaImediMzeRustvi 2Public Broadcaster

16-22.12.2007

Air Time allocated to Presidential Air Time allocated to Presidential Candidates in News Programmes Candidates in News Programmes

NUMBER OF TV SHOTS

A. Patarkatsishvili, 29

L. Gachechiladze, 147I. Sarishvili, 74

G. Maisashvili, 50

M. Saakashvili, 72

D. Gamkrelidze, 82Sh. Natelashvili, 105

16-22.12.2007

Air Time Allocated to Presidential Air Time Allocated to Presidential Candidates in News ProgrammesCandidates in News Programmes

M. Saakashvili, 3:00:43 Sh. Natelashvili, 1:14:49

D. Gamkrelidze, 1:32:57

A. Patarkatsishvili, 0:35:06

L. Gachechildze, 1:36:04

I. Sarishvili, 2:15:29

G. Maisashvili, 0:42:22

16-22.12.2007

Total Air Time

Air Time allocated to Presidential Candidates by Air Time allocated to Presidential Candidates by Channels (number of TV Shots)Channels (number of TV Shots)

19 17 20 9 9

12 14 14 10 0

19 17 19 17 0

25 23 23 22 12

27 17 18 18 2

7 8 5 9 0

41 28 38 32 8L. Gachechiladze

A. Patarkatsishvili

D. Gamkrelidze

Sh. Natelashvili

M. Saakashvili

G. Maisashvili

I. Sarishvili

Public Broadcaster Rustavi 2 Mze Imedi Kavkasia

16-22.12.2007

Air Time allocated to Presidential Candidates Air Time allocated to Presidential Candidates by Channelsby Channels ( (Time-shareTime-share))

0:27:51

0:14:22

0:11:56

0:37:49

0:04:06

0:04:130:09:390:04:22

0:16:52

0:33:37

0:42:47

0:07:040:08:150:01:14

0:13:33

0:07:100:11:26

0:33:07

0:09:33

0:42:48

1:00:10

0:58:59

0:18:46

0:05:320:05:410:04:56

0:26:13

0:08:35

0:37:35

0:06:360:03:12

1:19:31

L. Gac

hech

iladze

A. Pata

rkats

ishvil

i

D. Gam

krelidz

e

Sh. Nate

lashvil

i

M. S

aakash

vili

G. Mais

ashv

ili

I. Sari

shvil

i

Kavkasia

Imedi

Mze

Rustavi 2

Public Broadcaster

16-22.12.2007

Air Time allocated to Presidential Air Time allocated to Presidential Candidates Candidates ((Time-shareTime-share))

16-22.12.2007

0:27:38

0:00:13

0:04:13

0:33:21

0:00:16

0:13:18

0:00:15

0:42:31

0:00:17

0:05:320:08:35

L. Gac

hechila

dze

A. Pata

rkatsi

shvil

i

D. Gamkre

lidze

Sh. Natel

ashvili

M. S

aakash

vili

G. Maisa

shvil

i

I. sa

rishvili

Public Broadcaster

News programs Talk Show


16-22.12.2007

0:14:220:04:57

0:04:42

0:05:26

0:37:21

0:06:47

0:00:23

1:00:10

0:05:22

0:00:190:06:59

0:30:36

L. Gac

hechila

dze

A. Pata

rkatsi

shvil

i

D. Gamkre

lidze

Sh. Natel

ashvili

M. S

aakash

vili

G. Maisa

shvil

i

I. Saris

hvili

Rustavi 2

Talk Show

News programmes


16-22.12.2007

0:11:560:04:22 0:07:04

0:11:26

0:58:59

0:04:56 0:06:36

L. Gac

hechila

dze

A. Pata

rkatsi

shvil

i

D. Gamkre

lidze

Sh. Natel

ashvili

M. S

aakash

vili

G. Maisa

shvil

i

I. Saris

hvili

Mze

Talk Show

News Programmes


16-22.12.2007

0:13:41

0:24:08

0:16:52

0:08:15 0:10:30

0:22:37

0:18:46

0:03:05

0:23:08

0:03:12

L. Gac

hechild

ze

A. Pata

rkatsi

shvil

i

D. Gamkre

lidze

Sh. Natel

ashvili

M. S

aakash

vili

G. Maisa

shvil

i

I. Saris

hvili

ImediTalk Show

News Programmes


16-22.12.2007

0:04:06 0:01:140:09:33

0:04:18

1:15:13

L. Gac

hechila

dze

A. Pata

rkatsi

shvil

i

D. Gamkre

lidze

Sh. Natel

ashvili

M. S

aakash

vili

G. Maisa

shvil

i

I. Saris

hvili

KavkasiaTalk Shows

News Programmes

Total Frequency of Mentioning Total Frequency of Mentioning Presidential CandidatesPresidential Candidates

D. Gamkrelidze, 619Sh. Natelashvili, 707

M. Saakashvili, 2,415

G. Maisashvili, 325

I. Sarishvili, 212 L. Gachechiladze, 1,035

A. Patarktsishvili, 1,128

16-22.12.2007No. of times mentioned

Frequency of Mentioning Presidential Frequency of Mentioning Presidential Candidates per ChannelCandidates per Channel

1123

26174

2130 33 12 0

171 165 183 184 56

49 52 60 41 6

37 48 73 39 3

81 63 87 76 25

74 86 104 85 14

0 100 200 300 400 500 600 700 800

L. Gachechiladze

A. Patarkatsishvili

D. Gamkrelidze

Sh. Natelashvili

M. Sakashvili

G. Maisashvili

I. Sarishvili

Public Broadcaster

Rustavi 2

Mze

Imedi

Kavkasia

16-22.12.2007No. of times mentioned

-2 781

-1-1 913

-55-311 258 17 118

-3-5 184 3

13

-2-2 166 7 23

-32-46 226 8 20

-2

-7 306 15 33L. Gachechiladze

A. Patarkatsishvili

D. Gamkrelidze

Sh. Natelashvili

M. Saakashvili

G. Maisashvili

I. Sarishvili

Indirecty negative Negative Neutral Indirectly Positive Positive

Frequency of Mentioning Presidential Frequency of Mentioning Presidential Candidates according to Value Candidates according to Value

16-22.12.2007

M. Kostava # 68, 0171, Tel:(995 32) 212 361

Fax:(995 32) 212 362E-mail: [email protected]

Presidential Elections 2008 Pre-election TV Monitoring (Second Report from 16-22 December)

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