Presenters: M ALCOLM S EE Z HANG Q INGMIN BonaYou Prepaid Mastercard Gifts Flexible Facebook...
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Transcript of Presenters: M ALCOLM S EE Z HANG Q INGMIN BonaYou Prepaid Mastercard Gifts Flexible Facebook...
Presenters:
MALCOLM SEE
ZHANG QINGMIN
BonaYouPre
paid
Mast
erc
ard
Gifts
Flexible
FacebookVouchers
PeopleFrie
nd
s
Christopher Pietzsch
Patrick LöfflerAlexander Klaiber Q
uic
k &
Easy
Photos
Anyw
here
Connect
Peso
naliz
e
2
SWOT Analysis
STRENGTH
WEAKNESS
• Strong tie up with Mastercard
• Quick response
• Low overhead cost
• Variable cost model
• Collective buying through
• Lack brand awareness
• Low geographic concentration
3
SWOT Analysis
OPPORTUNITIES
THREAT
• Overseas market
• High end complementary products
• Customized accounts for users
• Sell through other distribution
channels
• Security Issues
• Competitors (i.e. Retailo)
4
Possible Strategies
High-end complementary products to increase profit margin
Personalized Experience @ BonaYou
ProposedCurrent
5
Possible Strategies
• Online Portal View Account Balance Browse Transaction History View Gift Messages Perform Top-Up Suspend Prepaid Card Update Account Settings
• Mobile Portal
User Account @ BonaYou
Increase functionality to grow customer base
6
Asia Entry Market
Expansion into Asia & capitalize on growth in these markets
7
Expansion to Singapore
of Singaporean are on Facebook and 77% are actively connected to the Internet. 60%
20110
2
4
6
8
10
12
14Closed Loop Pre-Paid
Open Loop Pre-Paid
Credit Card
Debit Card
No.
of C
ards
In M
illio
n (‘0
00 0
00)
(Monetary Authority of Singapore)
(EuroMonitor)
(Social Bakers)
Total Consumer Payment in Singapore
51 % 49 %
Singapore presents itself as an attractive test-bed with high
penetration potential
8
Within
Asian Markets:
1) Conduct Studies and Research Methodologies on• Competitors • Consumer Preferences
2) Establish Business Workflow Processes in Target Country
• Source for Collaboration with Partner Firms & Suppliers
3) Design & Execution of Marketing Campaigns
Internship Collaboration
Interested applicants: Phyo Wint Wint | Minh Dang | Jonathan
9
Thank You!Any feedback?