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Presented by: VIVAT International
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An advocate gives voice to repressed voices in
political systems, seeking to realize a positive change in the world
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Advocacy is arguing
in favor of something,
such as a cause, idea,
or policy
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Advocacy is a practical tool
to reduce poverty and
injustice by empowering
people such as the poor
and to empower those
who are concerned about
the poor.
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Advocacy is the act of building
a relationship with those
whose needs are
underrepresented and
advocating, pleading for, or
supporting these causes and
issues, to influence
governments, businesses,
institutions, and public
opinion
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Advocacy is often the
key activity of NGO
networks, operating in
national/global campaigns
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Advocacy is a step above
service providing, instead
working to solve the
underlying systems of
injustice that perpetuate
social problems and
inequality
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Advocacy occurs
When individuals engage
in dialogue about an issue
they care about
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Advocacy is a critical
supporting pillar of
the democratic system
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One can engage in
advocacy
by meeting with a
legislator on an
important issue, writing
an editorial for a
newspaper,
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Raising awareness for a
cause
at a community event, or
even promoting an issue
while
having dinner with friends
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Our response to poverty
and injustice requires us
to work for policy change
and to challenge those in
the government who
withhold justice.
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Advocacy is a strategic
decision
to achieve long-term
structural change that
benefits the people.
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It is often seen as a
project
that fits in the larger
democratization process
and good governance
framework.
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An NGO advocacy
campaign will enhance
the self-respect of these
generally unheard and
marginalized groups, and
empower them in
claiming their space in
the political arena.
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Grassroots lobbying
is very effective because
the legislators are hearing
directly from their
constituency, who will be
voting the next time they
are up for re-election.
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Non-governmental
organizations
have the opportunity to
help lawmakers
understand what concerns
and affects different
communities.
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Advocating is important because it
improves communication with
elected officials, government regulators, insurers and the media, which play a significant
role in our society
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Often, the laws,
rules and/or
perceptions the
government creates
directly influence
our day-to-day lives
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Advocating is important
because it improves
communication with
elected officials,
government regulators,
insurers and the media,
which play a significant
role in our society.
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Successful advocacy
campaigns will improve
the public profile for
NGOs, and as a result
there will be more support
from the public,
recognition from the
donors and respect from
governments.
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In general, advocacy NGOs
reveal truths that are not
liked by vested interests
and power holders. Being
involved in NGO advocacy
therefore entails taking
risks sometimes:
politically, legally, mentally
and physically
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Many times government
officials avoid the
responsibilities they are
faced with because they
do not want to deal with
the issue or
are unfamiliar with the
issue.
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What is the problem?
How can we solve it?
Get and idea of the issue’s landscape
Select your Issue
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Set ObjectivesSet Objectives
Investigate the law regarding your issueInvestigate the law
regarding your issue
Consider the legal cycle
Consider the legal cycle
All objectives should be S M A R TSpecificMeasurableAchievableRelevantTime- bound
All objectives should be S M A R TSpecificMeasurableAchievableRelevantTime- bound
Select Specific targets
Research
Select Specific targets
Research
Analyze your style
and strengths
Analyze your style
and strengths
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Establish a Network
Establish a Network
Networking is a unique capability of advocacy
organizations
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Define your AudienceQuestions to ask:
Which actors hold the greatest influence on the change you want to see?
Are these Actors Accessible?
How can your message be conveyed?
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Utilize the Tools of Advocacy
Utilize the Tools of Advocacy
Lobbying Letter Writing
Mass Media Meetings/Events
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LobbyingLobbying is the act of working directly with policymakers- Target specific policymakers with influence- Also work on secondary targets, individuals with influence over the main target-Keep the conversation advanced and well-informed
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LobbyingLobbying- Build up a reputation of high-quality
research
- Invite policymakers to visit your site or
office
- Maintain professional courtesy and
always
thank those involved
- Draw from your local community, their
insider
knowledge
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Mass Media
Dealing with Mass Media is an effective, but
dangerous advocacy tool
Be well informed of the reputation, history,
and style of the outlet you intend to use
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Mass Media
The Media includes television, radio, and the
press - each medium has its own pros and
cons
Mass Media can be used to indirectly
Influence politicians
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Social Media?
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Letter Writing (Email)
Letters must be concise and informative
Establish common ground with the recipient
Enlist co-signers to increase the influence of the letter
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Letter Writing (Email)
Issue letter on official letterhead
with contact information, stress
your credentials
letters are often useful for
introductions and discussion of
future meetings
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Meetings/EventsMeetings/events can help make your case
directly to a policymakers or raise public
awareness
(and therefore legislative pressure) for your
project
As always, come prepared
and professional
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Meetings/Events
Anticipate counter-arguments and
remain respectful
If the meetings is a public event,
showcase important statistics
alongside emotional testimonies
Send thank you note for attendance
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In Focus:Writing for Advocacy
For Advocates, the great majority
of communications must be
short, concise, and informative
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Uses technical terms
Written for a specific audience
in-depth analysis encouraged
Lengthy
Complex sentence structures
Not use technical terms
Written for general audience
Only space for some in-depth analysis
Concise
Simple sentence structures
Advocacy Writing Advocacy Writing
Scientific/AcademicWriting
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Review and Reassess
Review and Reassess
Advocacy organizations often fail to maintain accountability
Ensure you remain deeply involved with the community you represent and diversify your support within
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Establish a plan for continued monitoring of progress
Remain flexible
to new ideas
Encourage members to contribute
Review and Reassess
Review and Reassess
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Thank you for your
attention!
Best of luck on all your
future advocacy
endeavors
Thank you for your
attention!
Best of luck on all your
future advocacy
endeavors