Presented by: Sacha Pearson Kim Garrett Jennifer English 4 December 2000 TraveLite: TraveLite:...
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Transcript of Presented by: Sacha Pearson Kim Garrett Jennifer English 4 December 2000 TraveLite: TraveLite:...
Presented by:Sacha Pearson
Kim GarrettJennifer English
4 December 2000
TraveLite:TraveLite:
Customized Travel Guides
for your Palm
OutlineOutline
The Problem
Our Solution
Customers
Our Vision
Benefits
Tech Req’s
Pricing Model
Demonstration
The Problem
Our Solution
Customers
Our Vision
Benefits
Technology Requirements
Pricing Model
Demonstration
Should we add?
SWOT Analysis
Metrics for Success
Marketing & Sales
If you’ve ever carried a travel guide with you, you are well aware of the very real weight of the information you need or might need.
When embarking on long journeys or traveling frequently, situations where every ounce matters, do you really want to carry that 800 paged, 2 pound book with you?
Especially when you only need 80 pages, or 10% of the information?
The Pain of Users:Outline
The Problem
Our Solution
Customers
Our Vision
Benefits
Tech Req’s
Pricing Model
Demonstration
•Carry the entire book with you
•Take a razor blade to the spine and carry with you only what you need
•Create your own guide with a notebook and photocopies
Possible Solutions
One user will lug around a 1000-page guidebook and only find 10% of it valuable while another person may
find a different 50% valuable. By offering the possibility of creating a customized guidebook, both of these individuals can create a guidebook to their
own specifications that will be 100% useful.
Outline
The Problem
Our Solution
Customers
Our Vision
Benefits
Tech Req’s
Pricing Model
Demonstration
The Pain of Publishers:Traditional guidebooks are a static, printed productOne book doesn’t meet all your needs, so you buy many...
• Economies of scale - created and pitched to the some idea of an average user• Broad but shallow range of options• Some but necessarily not all the provided information will appeal to any one specific user
Currency of information. The moment a book is published it is already out of date...
•Hotels and restaurants open and close•Prices go up•Governments change
Also consider…Outline
The Problem
Our Solution
Customers
Our Vision
Benefits
Tech Req’s
Pricing Model
Demonstration
Why not create a system of stored travel information and allow the user to retrieve the content they want based on their interests and needs?
Our SolutionOutline
The Problem
Our Solution
Customers
Our Vision
Benefits
Tech Req’s
Pricing Model
Demonstration
With a digital database of information The publisher can
update the content ”on the fly”, offer the most up-to date information possible,reduce time-to-print,transaction costs and delays, and provide better, more up-to-date information for guide users.
Providing for both sides:
Outline
The Problem
Our Solution
Customers
Our Vision
Benefits
Tech Req’s
Pricing Model
Demonstration
Users can create a guide that meets their needs and specific requirements Users can explore available content in more depth, breadth or a combination than is possible in a static guidebook.The system will allow you to:
browse/explore the possibilitiestake your own unique ‘cut’ at the entire information stock offered by multiple content providersestablish your own portable collection of information for personalized use.
Benefits for UsersOutline
The Problem
Our Solution
Customers
Our Vision
Benefits
Tech Req’s
Pricing Model
Demonstration
TraveLite's first customer base is the traditional travel publisher, who feels the need to go digital but whose access to the knowledge and resources to do so is limited. A secondary customer is the travel guide user, for whom TraveLite provides a customizable, electronically distributed travel guide.
In this business model, this guide can take a variety of forms, such as a PDA companion to existing print guides, or a completely independent, electronic guide, aggregating content across publishers. Publishers receive royalties on a per-download basis.
Our Customers:Outline
The Problem
Our Solution
Customers
Our Vision
Benefits
Tech Req’s
Pricing Model
Demonstration
A TraveLite guide is not a book, but rather an interactive resource. Our vision is to provide a service to publishers to assist them in digitizing their content and providing them access to a new electronic distribution medium, one that is complementary to the traditional print medium. In the long-term, there is potential to provide a truly wireless travel guide, aggregating content from multiple content providers, providing it to users on demand.
Our VisionOutline
The Problem
Our Solution
Customers
Our Vision
Benefits
Tech Req’s
Pricing Model
Demonstration
Allows the user to create her own book.
Browse through the available travel information
Choose what you need based on interests, destinations or budgetary constraints
Build, order, and deliver through a web interface, in a range of formats.
Using digital technology:
Outline
The Problem
Our Solution
Customers
Our Vision
Benefits
Tech Req’s
Pricing Model
Demonstration
Flexibility. User can create a guidebook based on his/her own personal wishes or needs.
For example: grouped around a destination, a theme, and/or an activity (biking, diving, etc.)
Independent of traditional content providers (mix-and-match)Lighter, more portableEasily, quickly updated (dynamically)Reduced cost (pay for what you want)Extensibility:
GPSCurrency ConvertersCollaborative filtering / Recommender systems
Consider:Outline
The Problem
Our Solution
Customers
Our Vision
Benefits
Tech Req’s
Pricing Model
Demonstration
Enterprise-level database:• Store, retrieve, and distribute contentPrototype: Access Final: Oracle
Web Interface:• Customer / transaction information Prototype: Cold-fusion Final: Java/PHP
/Html
Content Delivery, to/from Publisher:• Platform-independent and non-proprietaryPrototype: Text Final: XML
Palm Application development• Ease of installationPrototype: Web-Clippings Final: Custom
Technology Requirements
Outline
The Problem
Our Solution
Customers
Our Vision
Benefits
Tech Req’s
Pricing Model
Demonstration
Hybrid pricing model combining subscription model and a pay-per-piece assembly model.
Small periodic subscription rate for basic access to content
Cost-per-piece to create and download a guide.
This also enables TraveLite to segment services or provide value-added options, such as offering a few popular destinations for free, or giving users the option of a free guide in exchange for targeted, context-sensitive ads in their PDA version of the guide.
Pricing Model: UsersOutline
The Problem
Our Solution
Customers
Our Vision
Benefits
Tech Req’s
Pricing Model
Demonstration
Cost:
A basic membership fee for digitizing content and providing PDA versions, with add-ons for remote update and other features of value to the publisher or their authors.
Under this scenario, TraveLite would charge publishers to adapt the existing metadata schema and systematize digitizing the publishers' format.
Benefit:
Publishers will have access to their digitized and databased content.
And, in addition, will receive a royalty based on customer downloads of their content.
Pricing Model:Publishers
Outline
The Problem
Our Solution
Customers
Our Vision
Benefits
Tech Req’s
Pricing Model
Demonstration
This application enables users to browse a database of travel information stored in an Access database, picking and choosing the content they need for their travel guide.
They will then purchase the custom guide and download it to their computer desktop and then import it into their Palm Pilot.
DemonstrationOutline
The Problem
Our Solution
Customers
Our Vision
Benefits
Tech Req’s
Pricing Model
Demonstration
Thank you for your time!
Q&AOutline
The Problem
Our Solution
Customers
Our Vision
Benefits
Tech Req’s
Pricing Model
Demonstration