Presented by Mr. Hor Chan Rotha Chapter3: Verbal Message 1

The Verbal Message

Presented by Mr. Hor Chan Rotha CMU’s Undergraduate Program, December 2008

Chapter 3

Verbal Message is any type of communication that use one or more words.

Presented by Mr. Hor Chan Rotha Chapter3: Verbal Message 2

Course Objectives

1. What is Verbal Message?

2. Word and Meaning

3. Message Encoding

4. Language and Thought

5. Words in Action

Verbal Message is any type of communication that use one or more words.

Presented by Mr. Hor Chan Rotha Chapter3: Verbal Message 3

1- What is the Verbal Message?

• It is any type of communication that use one or more words.

Verbal Message is any type of communication that use one or more words.

Presented by Mr. Hor Chan Rotha Chapter3: Verbal Message 4

Intentional

Verbal Message

Unintentionalare the things we say without meaning to.

are the things we say with meaning to.

Verbal Message is any type of communication that use one or more words.

Presented by Mr. Hor Chan Rotha Chapter3: Verbal Message 5

2- Word and Meaning• The verbal message through word.

• Language is a system of verbal symbols.

• We use words to express ourselves and to give meaning to our lives and activities.

Verbal Message is any type of communication that use one or more words.

Presented by Mr. Hor Chan Rotha Chapter3: Verbal Message 6

2- Word and Meaning

2.1 Symbols and Referents

2.2 Denotation & Connotation

2.3 Private and Shared Meaning

Verbal Message is any type of communication that use one or more words.

Presented by Mr. Hor Chan Rotha Chapter3: Verbal Message 7

2.1 Symbol and Referents

• Symbol: as something use for or regarded as representing something else.

• Referents: the object for which it stands.

Human being who assign the meaning to words

Verbal Message is any type of communication that use one or more words.

Presented by Mr. Hor Chan Rotha Chapter3: Verbal Message 8

2.2 Denotation & Connotation

• Denotation: an agreed-upon meaning or dictionary meaning for a term.

• Connotation: an individualized meaning that may emotionally laden.

Verbal Message is any type of communication that use one or more words.

Presented by Mr. Hor Chan Rotha Chapter3: Verbal Message 9

Connotation

Negative-positive connotation

The semantic differential

Culture and connotation

Verbal Message is any type of communication that use one or more words.

Presented by Mr. Hor Chan Rotha Chapter3: Verbal Message 10

Negative-positive connotation• Word is powerful emotion reaction and

often negative and positive connotation for people.

Ex. Good words: beauty, love, kiss, friend, young, senior citizen...

Bad words: hate, liar, cancer, death, elderly, Lazy, stupid...

Verbal Message is any type of communication that use one or more words.

Presented by Mr. Hor Chan Rotha Chapter3: Verbal Message 11

The Semantic Differential: measurement of meaning

Evaluation Potency Activities

good/bad and cruel or

kind

powerful or weak and hot

or cold

Fast or slow and active or

passive

Ex. Challenge, commitment, ugly, stupid...

Verbal Message is any type of communication that use one or more words.

Presented by Mr. Hor Chan Rotha Chapter3: Verbal Message 12

Culture and Connotation• Culture and Connotation: affect to

evaluation, potency, and activities.

EX. The day of the week like Monday, Friday, Saturday, Sunday,...

Marriage, Masculine, Feminine, love...

Verbal Message is any type of communication that use one or more words.

Presented by Mr. Hor Chan Rotha Chapter3: Verbal Message 13

2.3 Private and Shared Meaning• Private: assign the meaning without

agreement. Ex. 1 2 3 ?

• Shared: let someone know it reference.

• Overlapping codes and code switching: overlap code and shift in code.– Let’s go home and watch TV, – Go for a walk or go to cinema– You are not stupid...

Verbal Message is any type of communication that use one or more words.

Presented by Mr. Hor Chan Rotha Chapter3: Verbal Message 14

3- Message Encoding• Encoding is the process of putting thought

into message.

• Decoding is the process in which a receiver attaches meaning to a message

MessageEncode Decode

Sender Receiver

Verbal Message is any type of communication that use one or more words.

Presented by Mr. Hor Chan Rotha Chapter3: Verbal Message 15

3- Message Encoding

1. Egocentric speech: speech does not adapt information to the receiver.

2. Socialized speech: adapt information to the receiver

3. Socio-centric speech: centered on social interaction from birth.

Verbal Message is any type of communication that use one or more words.

Presented by Mr. Hor Chan Rotha Chapter3: Verbal Message 16

4- Language and Thought

• Our thought is shaped by the language we speak.

Language serve as an aid to memory and enable to abstract indefinitely from our experience

Language is a valuable instrument of thought but it is always interfered by Abstract, inference…

Verbal Message is any type of communication that use one or more words.

Presented by Mr. Hor Chan Rotha Chapter3: Verbal Message 17

5- Words in Action

Sexist Language:

Man is positive

Woman is negative: Bachelor & old maid.

Man is first: he/she, his/her, manhood, fireman, chairman,...

Verbal Message is any type of communication that use one or more words.

Presented by Mr. Hor Chan Rotha Chapter3: Verbal Message 18

5- Words in ActionMetacommunication: is communication about

communication. It describes a message that refer to other messages.

EX.• The next point is really important.• I really know what you mean. • I don’t understand what you just tell me. Can

you say it another way?• I didn't really mean what i said.

Verbal Message is any type of communication that use one or more words.

Presented by Mr. Hor Chan Rotha Chapter3: Verbal Message 19

Summary of Verbal Message

It is any type of communication that use one or more words.

Intentional Unintentional

2- Word and Meaning

Symbols and Referents, Private and Shared Meaning, Denotation & Connotation

Verbal Message is any type of communication that use one or more words.

Presented by Mr. Hor Chan Rotha Chapter3: Verbal Message 20

MessageEncode Decode

Sender Receiver

Egocentric

Socialized

Socio-centric

Denotation

Connotation

Private or share

Verbal Message is any type of communication that use one or more words.