Presented by: Molly Kocialski, Oracle Tom Franklin, Kilpatrick Townsend Ian Saffer, Kilpatrick...
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Transcript of Presented by: Molly Kocialski, Oracle Tom Franklin, Kilpatrick Townsend Ian Saffer, Kilpatrick...
Presented by:
Molly Kocialski, Oracle
Tom Franklin, Kilpatrick Townsend
Ian Saffer, Kilpatrick Townsend
September 11, 2013
WHEN DO I HAVE AN INTELLECTUAL PROPERTY
PROBLEM?
ROADMAP
• Trademark/Keywords
• Domains
• Patents
• Patent Trolls
• IP Indemnities
• Copyright
TRADEMARKS
• Clearance• Initial review in-house
• Registration• Right to use versus right to exclude
• International filing
• Policing• Internal
• External
KEYWORDS
KEYWORDS
• Likelihood of confusion• Sponsored vs. organic
• Ad text
• Impressions : clicks
• Nominative fair use
• Direct vs. indirect infringement• Search engine advertising policies
KEYWORDS
DOMAINS
• www.mycompany.com
• Clean-up of control
• Social media presence• Ownership
• Maintenance
• Control
PATENTS
• Covers product functionality
• Signs your company has patentable ideas
• Timing issues for owning your ideas
• Avoiding ownership issues/disputes
PATENTS PORTFOLIO MANAGEMENT
• Competitive patent landscape
• Ownership• Invention agreements / employee handbook
• Consulting and joint development agreements
• Efficiently capture innovation• Impact on technical staff
• Avoid ideas leaking-out of enterprise• Joint development / Consultants / Founders
• Cost over lifecycle and speed to issuance
PATENT TROLLS
• Increasingly a risk of doing business
• Responding to assertion letters• Often scary by design
• Understand your adversary
• Opinions of counsel• When are they needed?
• Settlements• Traps for the unwary
IP INDEMNITIES
• When• Always
• Who• Can counterparty pay?
• Control of defense
• What• Customer specifications
• Combinations
COPYRIGHT
• Ownership issues• “Author” presumptively owns copyright
• Works for hire• Commonly misunderstood
• Typically will cover employees
• Assignment agreements• Vendors must “assign” copyrights in a signed writing
• Fair use• Not for the faint of heart
FAIR USE
Presented by:
Molly Kocialski, Oracle
Tom Franklin, Kilpatrick Townsend
Ian Saffer, Kilpatrick Townsend
September 11, 2013
QUESTIONS?