Presented by Milton Zlotnick Staten Island, New York
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Transcript of Presented by Milton Zlotnick Staten Island, New York
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Presented by Milton
Zlotnick
Staten Island, New York
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FACEBOOK – 2010 A.D.
500 MILLION PEOPLE
7
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Facebook is the largest online social networking site.
Created to allow people to interact, share photos, and find people. SOCIAL
Now In addition to using Facebook for Social purposes, many people use it for BUSINESS NETWORKING
500,000 Facebook apps – 1,000,000 developers # 1 apps on the iPhone is Facebook
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Business Goals for Using Facebook: You must first create a personal profile. You must
register as a real person. For Business try to connect with people who are
searching for your products or services in a social manner.
Connect and engage with current and potential customers
Later you may create a business fan page – registering with a business name.
Promote other content you create, including videos, blog articles, or other resources
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Register on Facebook
1. Go to the the facebook home page. Facebook.com
2. Enter your full name.
3. Enter your email address and password.
4. Select Male or Female.
5. Click on the Signup button.
6. Go to your email that you used to join facebook.
7. Open the Open the Registration Confirmation email from Facebook.
8. Click on the verification link.
9. Now you can access Facebook and find your friends online.5
Beginner Tutorial – Video 3.5 min
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7 Ways to Promote your Business on
Facebook Video 3.11 min
Killer Profile Page Indexed by Google –Keep Personal Privacy in Mind
Add Business Contacts Found on Public – Private Groups
Start a Group Study other groups first
Buy Ad Space – PPC – PPM- Compare to Google PPC - PPM
Promote Your Blog Create a Business Page Advertise Events
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Facebook for Business PAGE Video 7 min
Facebook Personal Terms of Service requires REAL PEOPLE NOT BUSINESS NAMES
Must first register as a PERSONLimited to 5,000 Friends
YOU CAN CREATE A BUSINESS PAGERegister as a business.
No limit to friends and fansFan Pages are visable to unregisterd
visitors. Indexed by search enginesGenerates new leads
http://www.facebook.com/pages/create.php
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When to Publish a Fan Page Start by creating your Page in
unpublished mode, until it is fully developed. EDIT – SETTINGS- UNPUBLISHED.
Acts like a blog or website - FREE
When ready to go on-line EDIT – SETTINGS – PUBLISH.Create a Facebook Landing Page Video
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Free Way to Drive Traffic to your Fan Page
Send e-mails to your clients, suppliers, prospects a notice of new information regarding your products or service that is on you Fan Page. Encourage LIKE button.
Signature of the e-mail John Smith, MBA General Manager Yourcompanywebsitename.com [email protected]
They don’t need facebook account to see your FACEBOOK Page.
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Adding the Facebook Like Button
on your website/blog• Like Button – Viral – Spreads Your • Information – Great for SEO• Put it in on your Blog – Website
Learn How – Video 4 min x
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Export Your Blog to your Fan Page Video 5 min x
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Advertising on Facebook
• Pay per Click – PPC• Cost per Impression – CPM• Demographics – Better than
Google• Click thru rate – lower than Google
ADVERTISING ON FACEBOOK TUTORIAL – VIDEO 9.5 min
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BPLANS.COM/CALCULATORS
Link to Calculator
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videoVideo 1 min
How well is your Facebook Business Page Doing?
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Common – Rejections by Facebook Ads– Click Links for Full Explantion Capitalization of Every Word Capitalization of Entire Words Incorrect Grammar, Spelling, and Slang Inaccurate Ad Text Deceptive Discounts and Offers Irrelevant or Inappropriate Images Inappropriate Targeting Destination Sentence Structure Unacceptable Language Choice Incorrect Punctuation Symbols and Numbers in Place of Words
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Find the sweet spot where you are spending just under your daily budget on a
consistent basis.
Spending $2 per click and your daily budget is $200, then if the most clicks you can get is 100
Lower bid to $1.50, then you could theoretically get 133 clicks before your ads are turned off.
If you are still hitting your budget, lower your bids again. If you spend $1.00, you could get 200 clicks before your ads are turned off, and so on…
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Test…Test…Test• Click on "Test" on the left side of the
Create Your Ad section to make sure your website properly loads.
• Clicking on "Test" will show you what the Facebook user sees when he clicks on your ad.
• Save Time and MoneyVideo – Testx x 5 min
Facebook Ad Tutorial Testing Your Marketing3.flv
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Teaches you how to use Facebook and Twitter effectively
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Like This VIDEO x
Control – Like Sharing - Video
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Facebook – How to - Photos and Videos Upload a photo – to Facebook 1.5 min
Upload a photo to Facebook from your blackberry phone 1 min
Upload a video to youtube from iPhone 6 min
Download your video (from Real Player) to iPod Touch 2 min
Download video from youtube to facebook 1.5 min
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Facebook Tips
1. Set privacy options Video 5 min.
2. Think carefully about public photos and information.
3. Use unique password different from your financial websites.
4. Birthday - Required – Keeps out Pre-Teen – After Edit and Hide if you wish.
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New Features – Private Groups
Private Groups – Selectivity – New Video 3 min x
Facebook Overhauls Groups - How to create Facebook New Group
This is a secret group. It will not show up in your profile, and only admins can invite members.
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Video PAYPAL INVOICING
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YouTube - History Youtube was founded 2005, as a free
web-based service that would allow people to watch and share their videos.
In October 2006 Google purchased YouTube for a $1.65 billion
2 Billion Views a Day
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BENEFITS OF Cost Free Global Audience Viral Effect SEO – Fast Indexing Target Marketing Free to Browse Register to Upload a Video Display on Your Website / Blog
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Getting Starting – YouTube - Videovideo
Keep it short. Focus on something that
people want to share. Best Videos – “How To” Consider a series. Make your description clear
and specific; properly use tags (keywords) separate by space.
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ADVICE – YOU TUBE Encourage Subscribers Post Periodically Encourage Comments - Viral Send to Video sites - use
TubeMogul – Video – 3 min
Send it to Blog/Website/ Facebook and other Social Networks
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Types of Videos used by Businesses
Examples: Anyone with a message: Realtor – View Homes Motivational Speaker, Author, etc. Magician, Entertainer, Singer,
Dancer Any valuable service or Product How to: any subject Your video should be interesting
and not just a commercial Sample Video – Roofer 26,000 views
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Producing a video for YouTube with Flip Video
No software required USB Connection 2 Hour Capacity Links to Youtube Editing features Excellent sound and video
quality
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VIDEO COMPUTER USB PORT
FLIP VIDEO SOFWARE
YOUTUBE.COM
CAN GO TO – HARD DRIVE EMAIL/YOUTUBE/WEBSITE
Video - Features
How to Use Video
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YouTube – Video How to Upload a Video to YouTube 3
min
YouTube allows video up to 15 minutes long. Shorter the
better Best - three minutes or less. For help with videos go to
http://www.youtube.com/video_toolbox
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Producing a video for YouTube Video 17 min
Professional video equipment A simple consumer-level video
camcorder. A computer webcam. Cell phone Can edit using Microsoft’s
Windows Movie Maker or Apple’s iMovie
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YouTube - Tips Remember to include your web site address in all
videos you upload Submit your videos to several video sharing sites at the
same time.
Use the customized channel for your company. Keeps all your videos in one place. Done
automatically when you sign up. Get a Director's Account to take advantage of
additional benefits. Longer videos require more compression, which
decreases quality.
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XTRANORMAL.COM – TEXT TO SPEACH
Example Video
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Viddeo
Video 60 Sec
Instructions – Video 7 min
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http://www.butterscotch.com/tutorial/Sign-Up-For-YouTube
10 TRAINING VIDEOS
YOUTUBE TRAINING VIDEOS
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Presented by SCOREStaten Island, New York
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Business Oriented Professional Network
JobsAll Fortune 500 are represented in LinkedIn. Improves your Google PageRank Ask for advice. Give advise.Check on Company from former employeesFind start-upsGreat for recruiters 55 Million users – 1.5 Million new users each monthHigh retention rate.
Video 2 min
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A Friend of a Friend of Mine
4 Degrees of Separation
LINKEDIN.COM
IF EACH CONTACT
HAS 20 TIES, YOU COULD
HAVE ACCESS TO
137,000 UNIQUE
CONTACTS
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LINKED IN
Video 6 min
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Linkedin Group Directory
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5 Steps to Join Linkedin Step 1: Join LinkedIn and complete
your profile. Step 2: Find contacts who are already
on LinkedIn. Step 3: Give and solicit
recommendations within your network. Step 4: Pose questions and answer
others' questions Step 5: Find or create LinkedIn Groups.
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Advice for Recruiters
Video
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TwitterTwitter is a free social networking and micro-blogging service
send and read other users' updates (otherwise known as tweets)
Limit 140 characters in length. Use widely by cell phones, blackberry, etc.
Sign in – can search groups
Contact friends in Twitter @friendsemailaddress.com
Form group – import contacts – enter bio and picture – link to your website and blog
MORE UPDATES RESULT IN MORE FOLLOWERS
OFFER VALUABLE INFORMATION – ANSWER QUESTIONS
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Why Twitter is Good for Your Business – Video Tutorials
How to Start and Use Twitter – Video 4 min
Business Uses – Video 2.5 min
Twitter on Mobile Phone –Video 2 min
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Twitter Advice Listen before speaking Don't be boring
Offer useful content Update daily
Give your customers a reason to follow Embrace Twitter applications
Twitter Advanced Search, ChirpCity, Nearby Tweets and Tweepz.
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Using Twitter for Your Business
Sign up using Company name Search and Learn before posting Monitor tweets about your company
Use tweetdeck.com Monitor competitors use
Search.twitter.com Participate – answer questions
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A Few Uses for Twitter A restaurant tweets their daily
specials A ticket agency tweets about-to-
expire tickets A realtor tweets new homes on the
market A chamber of commerce tweets
local events and promotions.
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Twitter Business Tips
Identify influential tweeters and establish relationships with them. Twinfluence.com
Use sponsored tweets for very popular tweeters. Must be in sync with your brand. (new concept)
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Go to Hashtags.org
Enter subject – see result
You create a hashtag simply by prefixing a word with a hash symbol: #hashtag.
Hashtags were developed as a means to create "groupings" on Twitter
Video Hashtags
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Shorten Your URL Link
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bit.ly basics: Getting started
bit.ly is a utility that allows users to shorten a long URL, share it, and then track the resulting usage. For example, you can turn this link:http://maps.google.com/maps?f=d&saddr=New+York+Penn+Station&daddr=9th+Ave+%26+14th+St,+New+York,+NY&hl=en&geocode=&mra=ls&dirflg=r&date=11%2F12%2F08&time=4:13pm&ttype=dep&noexp=0&noal=0&sort=&sll=40.746175,-73.998395&sspn=0.014468,0.036392&ie=UTF8&z=14
Into this link: http://bit.ly/CUjV
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You Don’t Have to be everywhere at once Video 12 min
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Facebook Fan Page – Twitter Video 12 min