Presented By:Louise McGee

Rory CallaghanFergal Burke

Very unique clothing company.

Create a clothing company but with a twist.

Customers can order a T-shirt that would contain a superpower of their choice.

Introduction

“Mint changed my life – I got superpowers from wearing a t-shirt”

Our Tagline

USP = Our customers can get any superpower of their choice, simply by wearing our t-shirt!

We can cater for any type of superpower

requirements.

For example, being able to fly, having amazing strength or just being really smart!

Target market = universal market, Everybody!

Company USP & Target Market

Facebook Twitter LinkedIn Flickr Word Press

We chose social media marketing (SMM) as it is a relatively new form of Internet advertising

We believe that it should be a part of any comprehensive Internet marketing strategy.

Marketing Mix Methods

Twitter is one of the most popular social sites on the internet

Founded- March 21, 2006 Revenue -$140 million (2010) Active users - 200 million (February 2013)

https://twitter.com/mintshirts

Twitter

Facebook – the biggest social network website in the world.

It was set up in 2004 - by ‘Mark Zuckerberg’ Revenue - $5.1 billion (2012) Active users - over 1 billion (October 2012)

https://www.facebook.com/mint.shirts.1

Facebook

LinkedIn Founded - California (2003) – By: Reid Hoffman Revenue - $972 million (2012) Active users: 200 million (January 2013)

Flickr Flickr is an often overlooked but an effective social network

where the emphasis is on visuals Launched - February 2004 Registered members - 51 million members (June 2011)

LinkedIn & Flickr

Reporting Growth Measuring growth in social media is one of

the core aspects of reporting success, and should be done on a weekly basis.

Social Media Metrics

Social Media Measurement (to date)

Facebook 69 LikesTwitter 52 FollowersLinkedIn 14 ConnectionsFlickr 28 PhotosYouTube 137 Views

Reporting Content The simplest way to evaluate the success of

your content is to record the most engaging posts and categorise them by their type of content.

Keeping track of these facts over time will

allow you to understand what your audience is most responding to, and what content to create in the future.

Social Media Metrics

Type of content

Facebook Twitter YouTube

Promotion of video.(This was a sneak peak to our viral)

5 shares & 3 likes

2 retweets 54 views within the first 24 hours!(137 to date)

Promotion of topic(We asked how many people would love superpowers)

3 likes & 1 comment

7 retweets -

Social Media MetricsReporting Content

Facebook-likes were on the rise every week from 10 likes at the start of this month (April), to 35 likes after 1 week, which grew even further to 69 likes after 2 weeks.

Twitter-5 followers in the first week & increased to 28 in the last week & currently has 44 followers.

LinkedIn - At the beginning we had 4 posts, which was added every week.

Flickr – currently has a total of 28 pictures. It started with 5 pictures at the beginning of the month (April).

Key Findings

Our company believe we can be successful - our USP = t-shirts with superpowers!

Our target audience is based on the universal market

Social media accounts - Blog, Facebook, Twitter, LinkedIn and Flickr are key to attracting customers to our unique product.

Reporting growth should be done on a weekly basis.  Reporting content- update accounts with information to interact with

customers

Overall, the company has the ability to grow into a successful business, with the potential to sell a lot of t-shirts with superpowers.

Conclusion

Social Media Accounts – Continue to update them on a weekly basis

Plan to run a competition – prize of a free superpower t-shirt!

We plan to promote the tagline and logo in newspapers, on TV and radio.

Future Plan