Presented by:

Kacy Rodriguez –

Program Administrator

Children’s Power Play Campaign

A Free Nutrition Education Resource for Schools and Community Youth Organizations

Power Play! for Summer Meal Programs

Speaker

Kacy Rodriguez

Network for a Healthy California—Children’s Power Play! Campaign

Health Education Council

E-MAIL: krodriguez@healthedcouncil.org

BLOG: goldcountrypowerplay.wordpress.com

Overview

• Campaign Information• Key Resources• Power Up Your Summer Challenge• Q&A

Obejctives

• See how Power Play! can empower healthy choices for classroom and community settings

• Introduce the Power Up Your Summer! Challenge to show how Summer Programs can help kids beat the “summer slump”

Network for a Healthy California

MISSION:

Create innovative partnerships that empower low-income Californians to increase fruit and vegetable consumption, physical activity and food security with the goal of preventing obesity and other diet-related chronic diseases

CAMPAIGN INFORMATION

Network for a Healthy California

MISSION:

Create innovative partnerships that empower low-income Californians to increase fruit and vegetable consumption, physical activity and food security with the goal of preventing obesity and other diet-related chronic diseases

CAMPAIGN INFORMATION

Network for a Healthy California

MISSION:

Create innovative partnerships that empower low-income Californians to increase fruit and vegetable consumption, physical activity and food security with the goal of preventing obesity and other diet-related chronic diseases

CAMPAIGN INFORMATION

Network for a Healthy California

MISSION:

Create innovative partnerships that empower low-income Californians to increase fruit and vegetable consumption, physical activity and food security with the goal of preventing obesity and other diet-related chronic diseases

CAMPAIGN INFORMATION

Network for a Healthy California

MISSION:

Create innovative partnerships that empower low-income Californians to increase fruit and vegetable consumption, physical activity and food security with the goal of preventing obesity and diet-related chronic diseases.

CAMPAIGN INFORMATION

Network for a Healthy California

MISSION:

Create innovative partnerships that empower low-income Californians to increase fruit and vegetable consumption, physical activity and food security with the goal of preventing obesity and other diet-related chronic diseases.

CAMPAIGN INFORMATION

Network for a Healthy California

AUDIENCE: Low-Income Californians (CalFresh eligible)

BEHAVIOR CHANGE:• Increased F&V consumption (MyPyramid)• Increased daily physical activity• Increased food security (CalFresh)

DESIRED OUTCOME: Decreased incidence of obesity, cancer, and other nutrition-related chronic diseases

CAMPAIGN INFORMATION

Network for a Healthy California

CAMPAIGN INFORMATION

Children’s Power Play! Campaign

MISSION

Encourage and empower 9-11 year old children of low-income families to eat 3-5 cups of fruits and vegetables and be physically active for at least 60 minutes every day.

CAMPAIGN INFORMATION

Children’s Power Play! Campaign

AUDIENCE: 9-11 year old children (eligible through free and reduced school meal participation)

BEHAVIOR CHANGE:• Increased F&V consumption (MyPyramid)• Increased daily physical activity• Increased food security (enrollment in FRPM)

DESIRED OUTCOME: Decreased incidence of obesity, cancer, and other nutrition-related chronic diseases

CAMPAIGN INFORMATION

Individual Profile

• The Power of “Tweens”• Receptive, inquisitive• Beginning to leave parental oversight• Old enough to make their own food choices• Ability to prepare food themselves• Food decisions as early predictors

CAMPAIGN INFORMATION

What We Offer

• Teacher Trainings• Teacher Lesson

Kits• Parent Brochures• Parent Lessons

through other campaigns

KEY RESOURCES

Organizational Participation• Community Youth

Leader Kit• Cafeteria

Promotions• School

Promotions• Posters and kid-

friendly informational materials

KEY RESOURCES

Closer look at CYO KitEASY TO FOLLOW

KEY RESOURCES

KEY RESOURCES

Closer look at CYO Kit

“READY, SET, GO” Format

KEY RESOURCES

Closer look at CYO Kit

Supplemental Handouts

Surrounding Community

• Retail Store Tours• Business Partner Donations• Farm and Festival Promotions• Posters and information in community

sites (library, health clinics, community centers)

• Large scale mass media campaigns (billboards, tv commercials, radio ads)

KEY RESOURCES

Assessing Behavior Change

• Large-scale impact evaluation study of Children’s Power Play! Campaign model (1995)

• CalCHEEPS statewide survey (biennially, 1999-present)

• Process evaluation through regionally reported data (ongoing)– Pre-Post Tests– In-Depth Case Studies– Focus Groups

KEY RESOURCES

CalCHEEPS

THE GOALEncourage kids and their families to get at least 60 minutes of active play every day and eat more fruits and vegetables this summer.

POWER UP YOUR SUMMER CHALLENGE

PLAY! Week: focused on active play, to kick off the Challenge and get kids tracking their minutes of active play

POWER UP YOUR SUMMER CHALLENGE

Group Play TrackerSet a site goal of physical activity

minutes for the entire summer

POWER UP YOUR SUMMER CHALLENGE

Individual Play Tracker

Each child can track play minutes for each day of up to 8 weeks

Also contains healthy tips for nutrition and physical acitivy

POWER UP YOUR SUMMER CHALLENGE

• Sacramento Parks and Recreation

• Recruited FIVE community centers to implement PUYS

• All sites completed CYO Kit activities and exceeded Challenge

Goals.

• Over 500 children recieving healthy messages from Power Play!

Successful Partnership

Why is it important?

• Studies show that kids gain weight more than TWICE as fast during the summer than the regular school year.– May have continuous access to snacks– Are less likely to get consistent or active

play.– May spend more time watching television,

playing video games, internet (burns fewer calories.

POWER UP YOUR SUMMER CHALLENGE

CONTACT

QUESTIONS?

Kacy Rodriguez

krodriguez@healthedcouncil.org

(916) 556-3344

Blog:

Goldcountrypowerplay.wordpress.com