Presented By: Johnny Chau, Katherine Leung, Sona Lim, Jayann Raguini, Eric Woo, Tiffany Wu
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Transcript of Presented By: Johnny Chau, Katherine Leung, Sona Lim, Jayann Raguini, Eric Woo, Tiffany Wu
Presented By: Johnny Chau, Katherine Leung, Sona Lim,
Jayann Raguini, Eric Woo, Tiffany Wu
Background
Current campus Web email is limitedSeek an alternative email option for studentsProvide additional features and applications
Charge to the DHC Team
Survey students Present a plan for introduction and promotionSimplify transition from Geckomail
Gmail Pilot
Winter Break 2008– 3,000 randomly selected students invited
to participate• 306 students participants• Studied impact and implications for UC Davis• Evaluated
Experiment
Test Cases
The Aggie
Flyer
Survey Students
Face Question– Have you recently heard about the
optional Gmail service that UC Davis will implement?
Branch Question– How?
Page Viewsgmail.ucdavis.edu
May 9 303
May 10 184
May 11 261
May 12 475
May 13 621
May 14 690
n = 5046
n = 1133
n = 1121
Findings
Increase duration of promotionCoordinate timing of survey
Recommendations
Facebook:Video/PicturesStudents Q&APost itemsMessage members*
Recommendations
The California AggieFront page article*Ads*
Recommendations
FliersCatchy sloganIncorporate Gmail theme: color schemesDistributionKey information
Thank You
Sponsors: Roger AshtonGaston DeFerrariBabette SchmittCaren Weintraub
Also:Stephen CheungKathy DavisNate Delaney-BuschCarrie DevineJacquelyn FlattAnn Orel
Questions?