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Transcript of Presented by: Greg Nasto & Nicole Piggott. who is mousetrap? Full service marketing and mobile...
![Page 1: Presented by: Greg Nasto & Nicole Piggott. who is mousetrap? Full service marketing and mobile solutions company Specialize in mobile applications, communications.](https://reader031.fdocuments.in/reader031/viewer/2022012922/56649da65503460f94a9133e/html5/thumbnails/1.jpg)
mobileapps - text communications - marketing - social media
Presented by: Greg Nasto & Nicole Piggott
![Page 2: Presented by: Greg Nasto & Nicole Piggott. who is mousetrap? Full service marketing and mobile solutions company Specialize in mobile applications, communications.](https://reader031.fdocuments.in/reader031/viewer/2022012922/56649da65503460f94a9133e/html5/thumbnails/2.jpg)
who is mousetrap?
• Full service marketing and mobile solutions company
• Specialize in mobile applications, communications & marketing
• Provide turn-key mobile solutions to a wide range of industries focusing on utilizing today’s preferred method of
communication, mobile.
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evolution of the cell phone
Original ‘Smart’ Phone
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evolution of the cell phone
Briefcase phone
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evolution of the cell phone
Bag phone
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evolution of the cell phone
Brick phone
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evolution of the cell phone
Today’s Smart Phones
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evolution of texting
Morse code – Telegraph
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evolution of texting
Telegrams
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evolution of texting
Pagers
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evolution of texting
Texting
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evolution of social media
Bulletin Board
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evolution of social media
Chat Rooms
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evolution of social media
Instant Messenger
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evolution of social media
Facebook, Twitter, Myspace
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caution!
The following stats may come as a shock!
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communication trends
•Effective & Efficient – Instant reach!
• 90% of texts are read within 3mins
• 95% read within 14mins
• 98% opened period!
• Compared to only 20% of emails viewed in 6.4 hrs
• Preferred• Texts are preferred to phone calls- 3:2
• 2010 - 6.1 trillion texts sent• 2011 - 7 trillion texts sent• 2013 – estimated 10 trillion texts sent
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search & action trends
•½ of local web searches are performed by a mobile device (Microsoft)
•70% of mobile searches lead to action within one hour, as opposed to online searches, 70% of which
lead to action within 1 month (Microsoft)
• 71% of smartphone users that see TV, press or online ad, do a mobile search for more information (Google/Ipsos)
• Consumers are 51% more likely to purchase from retailers that have mobile-specific websites
(Brand Anywhere/Luth Research)
ONLY 4.8% of US retailers have a mobile website
•35% of leisure travelers and 55% of business travelers use smartphones (OpenTravel)
1/2
70%
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buying trends
• 79% of smartphone users use their phone to help with shopping 74% ultimately making a
purchase as a result (Google)
• 41% of smartphone owners have made a purchase from their mobile phone (Chadwick Martin Bailey)
•It is predicted that U.S. mobile shopping sales volume will reach $9 billion in 2011 (InMobi study)
•By 2015, it is predicted that mobile shopping will account for $163 billion in sales worldwide, 12% of global ecommerce turnover (ABI Research)
• 56% of people believe mobile can make the shopping experience more enjoyable (Lightspeed Research)
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marketing trends
• Mobile ads perform 2 to 3 times better than online ads in key metrics such as brand favorability, awareness, & purchase intent (InsightExpress)
• Mobile coupons receive 10x higher redemption rates than print coupons (Borrell Associates)
• Of people who react to seeing a mobile ad: (Google/Ipsos)
- 42% click on the mobile ad- 35% percent visit the advertiser’s site- 49% percent make a purchase
Mobile marketing spending has increased 75% from 2009 expected to reach $2.3 billion by 2013 (InsightExpress)
10x’s
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mobile – the benefits
• Effective, Efficient, Preferred •Instant communication reach •High value for sponsors• Real-time data capture• Cost effective marketing• High value impressions• Database growth for long term marketing
- people don’t change their mobile numbers
• Interactive real-time marketing opportunities• Mobile coupons/promotions• Geo & demographical user info
- high targeted marketing• It’s green!
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what is mobile?
• Tablets/ iPad• Cell Phones• Smartphones• iPod touch
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revenue opportunities
Sponsorship opportunities• Mobile App & Text Alert Sponsorship
•Why?• Mobile coupon redemption rates are 10 times
thatof print coupons!
• Mobile ads perform 2 to 3 times better than online
ads in key metrics such as brand favorability,
awareness, and purchase intent• High promotional redemption rate: 15-30%• High value, direct impressions• Real-time data capture• Low cost, high impact marketing• Time sensitive, direct marketing• Geographic and demographical user info
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social media integration
•Social & Mobile complement each other – one can drive the other
• Easily incorporate mobile promotions & initiatives into your social media
•Social media unique to each business & is great for reputation building & exposure
• Build your social presence & following!
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• People recommend companies and buy products they follow:
- among active Twitter users who follow at least one company:
- 59% are more likely to recommend a company they follow
- 58% are more likely to buy a product they follow
• Comparison shopping is prevalent:- 59% use social networks to compare prices- 56% do so to talk about sales or specials
• Over 50% agreed that people can influence business decisions made by companies, brands and retailers by voicing opinions on social networking sites
social media con’t
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• Education Mobile Program• Mobile Apps (websites)• Text Communication Services• Text Marketing Solutions
• Text Promotions• Text Coupons• Mobile Clubs
• Text Surveys/Polling• Interactive Text2Screen• Mobile Sponsorship
& more!
applications
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education mobile program
Emergency alertsText school closings, schedule changes/delays, fire alarms, etc
Parental notificationsUnexcused absences, parent-teacher conferences, report cards, etc
Campus Security NotificationsStudent bullying alerts
Event reminderssports, theater, band, fundraisers, etc
Sports/Club NotificationsScores & standings, practice times, upcoming events
Interactive EducationVoting & polling, Text2Screen
Live Surveying & FeedbackText Contests & Trivia
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education mobile program
Text Closings/
Emergencies
Text Parent Communication
Text Unexcused
Absences
Text Event Alert
Text Voting/Polling
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education mobile program
•High Sponsor Value•High value impressions•Direct, low-cost marketing•Capture live data for marketing & database growth•Effective way to reach parents & students•Interactive real-time marketing opportunities•High promotional redemption:15-30%•Geographical & demographical user info• It’s green!
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education mobile program
Text Emergency Alerts
Text Event/Fundraiser
Text School News Text Sports/Club Alerts
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mobile apps
• Mobile searching continues to increase• Are you mobile friendly?
• Push info how people want it - mobile• Mobile users is predicted overtake
desktop users by 2015
• Mobile searches lead to action!• 70% within 1 hour
• Consumers are more likely to buy from you• 51% more likely to purchase from
retailers that have mobile-specific websites
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text communication services
• Custom communication programs• Business to business• Internal operational communications• Community alerts & communications
• Instantly reach staff or clients with important business information
•Make sure your message is read• 98% of texts are read period
• Email is becoming increasingly less effective
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text marketing solutions
• Effective! People react to mobile ads:
- 42% click on the mobile ad- 35% percent visit the advertiser’s
site- 49% percent make a purchase
• Reach people when they are ready to make a decision
- 70% lead to action within 1 hour
• Reach your target market anytime, anywhere
- Most people have their phones on them 24/7/365 - It’s our alarm clock!
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case studies - mousetrap
Cold Stone of Royal Oak
• Custom Mobile APP•“..I LOVE IT..what an awesome job!”
-Leslie Kusek, Franchise Owner
• Text Mobile Club – monthly blast• Interactive Contests – submit favorite creation
• Low-Opt out rate: 2% on home grown database
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case studies - mousetrap
2011 ALSD Conference
•Interactive Conference & Mobile APP•Event & Session Reminders•Interactive Voting & Polling
“The text program was a huge hit this year! …we need to do the program in the future. We’re working on securing sponsors for next year.”
-Amanda Verhoff, ALSD
“Thank you! Your program really helped out with the reminders at the show.”
-Scott Hinzman, ALSD
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case studies - mousetrap
Dr. Marshall - Cats Veterinary
Text Appointment Reminders
“The Mousetrap Mobile Reminder System has been a valuable asset in reducing our overall operational costs and increasing our patient confirmation efficiency.”
-Dr. Dan Marshall, DVMCats Veterinary
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questions?
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mousetrap mobile