PRESENTED BY: COLLEEN MALLOY

Creating Your PPC Budget

RVs to Sell

Showroom Traffic

Website Leads

Additional Visitors

PPC Spend

20% Closing Ratio

30% Shown Appointment

2% Conversion Rate

$0.50 Average CPC

2

10

33

1,650

$825

Myth #1: The Broader, The Better

Geo-Target Your Local Market

• Target your area

• Use a 50-100 mile radius of your location

Campaigns

Ad Groups

Keyword Mix

Myth #2: Set It And Forget It

Monitor & Adjust Regularly

Watch Key Statistics

• Cost-Per-Click (CPC)

• Conversion Rate

• Impression Share Loss (IS Loss)

Track, Analyze & Adjust

Adjust Bidding to Land on Page 1

Myth #3: Being First Is Best

Google PPC Ads

DesktopMobile

1

2

3

4

5

6

7

1

Myth #4: No Need For Search Engine Optimization If You Use PPC

Update Web Content Often

Add or change content on your website

• Shows search engines that your page is active

• Helps you rank higher in organic search

Create Keyword-Rich Content

• Bad: Keyword stuffing

• Good: Strategic use of relevant keywords

Myth #5: Driving Traffic To Your Home Page Is Good Enough

Use a Specific Display URL

Give a clear idea where searchers will be directed when they click on your ad.

• Bad: www.RVdealer.com

• Good: www.RVdealer.com/parts-sale

Up to 35 Characters

Add Call-to-Action Forms

Create Call-to-Action (CTA) forms to convert new traffic into leads:

• Contact Us

• Request a Quote

• Apply for Financing

Use Ad Extensions

• Sitelink Extensions – specific web pages on your website

• Location Extensions –directions to your location

• Call Extensions – direct phone number

Activity: Write An Ad

Questions?

Connect with ARI’s team of experts!

Dealer Websites - Digital Marketing Services – Lead Management – eCatalogs

www.arinet.com