P R E S E N T E D B Y: B R YA N S O LV I E

KILLER CANTALOUPES

THE PROBLEM

Listeria Outbreak

Anxious Citizens

Stoppage of Cantaloupe

Consumption

Total Demand of U.S.

Cantaloupe Falls

THE PROBLEM (CONTINUED)

U.S. CANTALOUPE INDUSTRYDrop in Demand Large (98%)

JENSEN FARMSListeria Outbreak Minor (2%)

STAKEHOLDERS

What/Who are stakeholders?

Winners

Losers

Unknowns

WHO ARE THE WINNERS?

Wins

Wins Most

Montgomery Little & Soran (Law Firm)

+ William Marler (Lawyer)

New Companies (articles)

WHO ARE THE LOSERS?

Loses Least

Loses

Loses Most Jensen Farms

Producers of US Cantaloupe

The middlemen

Retailers of U.S. Cantaloupe

Victims of Listeria Outbreak (Charles Palmer)

WHO ARE THE UNKNOWNS?

(Win +

Loss)

(Win)Producers of

other fruit/Overseas

Cantaloupe Producers

Hospitals

SUPPLY + DEMAND GRAPH

ALTERNATIVE #1

Effectiveness: Costs: Length of Time:

** * ***

Lower the price of cantaloupe

Pros:• Listeria Outbreak? • Demand Increase

Cons:

ALTERNATIVE #2

PR work Pros• Cheap.• Credibility.

Cons• Hard to convince.• Time.

Effectiveness: Costs: Length of Time:

** *** **

ALTERNATIVE #3:

Wait it out

Pros •Costs = 0

Cons•Time.

Effectiveness: Costs: Length of Time:

* *** *

ALTERNATIVE #4

Sell/Focus on other products

Pros• Profit.

Cons• Ridding of an

asset• Time.

Effectiveness: Costs: Length of Time:

** ** **

COST-BENEFIT ANALYSIS

Alternative Total

Lower The Price

****** (6)

PR Work ******* (7)

Wait It Out ***** (5)

Sell Other Products

****** (6)PR Work

Lower The

Prices

Wait

Sell Other

Products