Presented by: Amy Jackson

Company History1930s: RB was born from aviation. 1937: RB was available to purchase publicly. Over the years, many celebrities were seen

wearing RB, bringing them to the forefront of fashion.

1999: Bausch and Lomb sold RB to Luxottica for $640 million.

2012: celebrated 75 years of being the world’s best known sunglass brand.

Luxottica

• World’s largest seller and manufacturer of eyewear.

• Based in Milan, Italy, but operate in 130 countries.

• Owns rights to major luxury fashion brands, and over 7,000 retail stores.

Mission Statement

• “We at Luxottica aim at protecting the eyes and enhancing the faces of men and women all over the world, by manufacturing and selling ophthalmic eyewear and sunwear characterized by their high technical and stylistic quality, in order to maximize our customers' wellbeing and satisfaction.”

• Employees are characterized as simple and fast, entrepreneurial, passionate, and imaginative.

Sales

• As of 2010, US market sales were $1.2 billion

• Approximately 35% of Sunglass Hut’s sales are RB.

• A pair of Ray-Bans are sold every 4 minutes worldwide.

Products

Virtuous Cycle

complete control of

production

research into new

technologies

improved efficiency

increase in revenues

Company grows and invests in

research

Advancements in Technology

• Polarized and light adaptive lenses.• Interchangeable sets.• Carbon fiber and liteforce tech frames.

• Virtual Mirror.

Social Involvement

• Facebook.com/rayban

• Instagram picture wall at Lollapalooza

• Foursquare to host “Rare Places”

It’s much more than a sunglass brand, it’s a lifestyle.

References

• http://www.luxottica.com/export/sites/default/shared/files/Ray-Ban_History_EN.pdf

• http://www.dailytelegraph.com.au/lifestyle/ray-ban-creates-social-media-world-first-in-ray-bans-rare-places-using-foursquare-and-twitter/story-e6frf00i-1225915350824

• www.ray-ban.com• http://www.luxottica.com/en/activities/produ

ction/