Presented by Amanda Groover Oct. 16 th, 2013. MBA- Marketing from Ashford University BBA- Management...
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Transcript of Presented by Amanda Groover Oct. 16 th, 2013. MBA- Marketing from Ashford University BBA- Management...
Digital Marketing Puzzle
How many pieces does your
business have on the table?
Why am I the expert teaching this class today?
MBA- Marketing fromAshford University
BBA- Management from University of North GA
Previous Work Experience: Advertising Sales for local
Online and Print Newspapers, Magazines
Customer Service and Account Management of local and national accounts.
Using Social Media before most people understood it as a college student to promote bands!
Why change to Digital Marketing?
I believe in the PROCESS, EFFECTIVENESS, Return , and Engagement in the FUTURE of digital marketing to put the pieces together.
Traditional Marketing MixInteruptive Search
Traditional Digital Marketing MixEngaging Search
The Foundation
What is your marketing strategy built on?
What is your message? Who is your target
customer? What is your brand? Does your brand match
your strategy, message, and customer?
Most Important Question
of the DayWhat is your Why?
• Why are you passionate about your work?
• Why are you passionate about your product?
• What is it about your job that lets you leave your legacy?
Where to use your Why?
How Does Your Why Applies to
your overall Digital
Marketing Strategy?
The Pieces of the Puzzle
The Foundation for all Online Marketing(The Biggest Piece of the Puzzle- Your Website)
Research1. Competition2. Industry3. Target Market/Audience
Strategy1. Attract 2. Engage3. Convert4. Multiply
Branding1. Focused 2. Clear3. Compelling
Content1. Relevant2. Organize3. Benefit Driven
Development1. Validate2. Up to web standards3. Track able4. Uses Media/Shareable(Done through Research and
Content)
Design5. Credible6. User Friendly7. Flexible(Done through Strategy and
Branding)
The Rest of the Puzzle- Digital MarketingThe Big Two
SEO- An ever changing strategic plan that seeks to optimize and focus on the consumer behavior of online shopping and searching to gain traffic back to the website.
PPC- Paid promotional search results that seek to direct traffic back to the website based on search terms.
SEARCH ENGINE MARKETING (SEM)
SOCIAL MEDIA MARKETING
BLOGGING
Social Media
Engagement
Social Media Scheduling
Credibility in Shared Content
The Rest of the Puzzle- Digital MarketingSocial Marketing- Why?
The Rest of the Puzzle- Digital MarketingSocial Marketing- Why?
The Rest of the Puzzle- Digital MarketingSocial Marketing- Why?
The Rest of the Puzzle- Digital MarketingSocial Marketing- Why?
The Rest of the Puzzle- Digital MarketingThe Next Two
Press Releases Articles Photo Opportunities
at Events Get in Good with the
Editor/Writer
List Building Strategy Design/Deploy Measure (Clicks,
Open Rate, Effective Time)
Public Relations Email Marketing
The Rest of the Puzzle- Digital MarketingThe Two Most are Missing Out On
Lead Generation Rating & Review Sites Yelp, Tripadvisor
Free Listings Buford Patch, Google Maps
Paid ListingsAngie’s List, Buford Business Alliance, any networking group with a directory
Affiliates Marketing based on what
someone has recently searched for online
Ad NetworksOnline Advertising Platforms advertise.com, Buford Patch
BlogsHave industry specific ads
Facebook AdsTargeted based on user demographics and likes
Directories & Listings Online Advertising
Mobile Evolution
The Rest of the Puzzle- Digital MarketingThe Next Generation
Advertising in the mobile age is developing and utilizing the existing social channels is proving effective in some areas. New ways to capture customers on cell phones in stores, restaurants, last minutes specials when business is slow is a developing platform that will become more utilized.
89% of internet users search online before they make purchase, even if its at a local business! 60% of consumers do mobile research several times a month on their phones!
Responsive and Mobile Websites are a must going forward as Smartphones integrate more functionality that computers in some cases.
Mobile Marketing
What Pieces Are You Missing?