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Transcript of Presented by: A New Way to Build and Deliver: Selected Cloud Offerings Aug. 2015 Amr Eid Cloud...
Presented by:
A New Way to Build and Deliver:Selected Cloud Offerings
Aug. 2015Amr EidCloud Architect, IBM Cloud
© IBM Corporation
2
Innovation is the new currency
“Two guys in a Starbucks can have access to the same computing power as a Fortune 500 company.” Jim Deters - Founder, Galvanize
New business are composed leveraging digital services from a broad ecosystem
Developers are empowered
Business leaders innovate
IT leaders advance change
Companies of all sizes have the ability to disrupt, or face the prospect of being disrupted.
New apps are consolidating data and capabilities to engage new audiences
Delivery speed and productivity rapidly enable
businesses to grasp new opportunities
© IBM Corporation
3
Steer
Dev/Test
Deploy
OperateDevOps
Continuous Feedback
Design Thinking
Containers
Extreme Agile
Mobile
IoT
APIs
Microservices
Tooling
Runtimes
Cloud provides developers with instant access to the APIs, services and infrastructure they need to launch their ideas into the present.
Cloud provides developers with instant access to the APIs, services and infrastructure they need to launch their ideas into the present.
App development today is about speed and choice
Core IT
Today’s apps must keep up with the speed of the app revolution.
Timing is critical…
4
BenefitsFully customizable.Few limitations.Necessary for some solutions.Existing Investments.
Time CommitmentWeeks to setup and deploy.Maintenance/upgrades of hardware and software.
Time to initial deployment
Customer Managed
~ Weeks ~ Days
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
~ Minutes
5
BenefitsMost control in the cloud.Necessary for some solutionsInfrastructure managed by SP.
Infrastructure as a ServiceCustomer Managed
Service Provider Managed
~ Days
Time CommitmentMinutes to provision VM.Time to configure software and apps varies.Maintenance/upgrades of OS, middleware, runtime.
IBM SoftLayer
Timing is critical…Today’s apps must keep up with the speed of the app revolution.
~ Minutes
Time to initial deployment
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
~ Weeks
Core IT
6~ Minutes
Platform as a Service
Customer Managed
Service Provider Managed
IaaS
BenefitsSetup environments and deploy apps very quickly.Infrastructure and platform managed by SP.Time CommitmentMinutes to setup and deploy.Focus on your apps and their data.
Timing is critical…Today’s apps must keep up with the speed of the app revolution.
~ Weeks
IBM Bluemix
~ Days
Time to initial deployment
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
Core IT
© 2014 IBM Corporation
Cloud-based Services with SoftLayer
© 2014 IBM Corporation8
Cloud computing is continuing to transform the way organizations manage their infrastructure.
1,2Thibodeau, Patrick, “One in four cloud providers will be gone by 2016,” ComputerWorld article, Dec. 11, 2013.
80% of organizations will be using cloud services by the end of 20151
Many cloud providers are ready to supply them.
But analysts predict 1 in 4 of these cloud providers will be gone by 2016.2
Of those that survive, what makes a leader?
© 2014 IBM Corporation9
Introduction to SoftLayer - A Global Hosting Leader
Top 100,000 SitesBy Hosting Provider
Source: Hostcabi.net
Leading IaaS Provider Offering virtualized Public Cloud instances, Private Cloud deployments, Bare Metal Servers
•Founded in 2005, Dallas TX•Model predicated on software-driven infrastructure•Unencumbered by early-industry legacy restrictions
Founding principlesInnovation, Empowerment, Automation, Integration
An IBM Company Acquired by IBM in July 2013
© 2014 IBM Corporation10
The difference – network and global expansion
Key design elements
Control and transparency High performance Data sovereignty Security
Localized capabilities IPv4/IPv6 dual stack Global DNS Global DDOS mitigation Global internet exchanges and
peerings
40 WW data centers in 15 countries
Live: Milan, Hong Kong, London, US Federal, Paris, Toronto, Sydney
Next Up: Frankfurt, India
Global expansion
© 2014 IBM Corporation16
21,000 leading-edge customers
Social
Software as a Service Mobile & Communications
Marketing and Digital Media
EnterpriseHosting & Service Providers
Games and Entertainment
Platform as a Service
WhatsApp Voxer Instapaper Yelp
IBM BluemixThe Digital Innovation Platform
What is Bluemix?
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Bluemix is an open-standards, cloud-based platform for building, running, and managing applications.
Build your apps, your wayUse the most prominent compute technologies to power your app: Cloud Foundry, Docker, OpenStack.
Extend apps with servicesA catalog of IBM, third party, and open source services allow the developer to stitch an application together quickly.
Scale more than just instancesDevelopment, monitoring, deployment, and logging tools allow the developer to run and manage the entire application.
Layered SecurityIBM secures the platform and infrastructure and provides you with the tools to secure your apps.
Deploy and manage hybrid apps seamlesslyGet a seamless dev and management experience across a number of hybrid implementations options.
Flexible Pricing Try compute options and services for free and, when you’re ready, pay only for what you use. Pay as you go and subscription models offer choice and flexibility.
Coming Summer 2015
More openness and choice than ever before
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Bluemix is anything but locked down. You choose how you build, deploy, and manage your apps. Bluemix takes care of the rest.
ComputeChoose the level of infrastructure abstraction based on your app’s architectural needs.
Dev ToolingFrom editors to source code management to continuous delivery, you can use Bluemix’ powerful tooling or easily bring your own.
LocationDeploy apps to Bluemix Public (in a growing number of geos), your own dedicated cloud Bluemix, or one that runs within your data center (Local*).
ServicesPick from a catalog of IBM, third party, open source, or your own services to extend your apps.
IBM
Third Party
Open Source
Yours
*Bluemix Local coming Summer 2015
How does Bluemix work?Bluemix is underlined by three key open compute technologies: Cloud Foundry, Docker, and OpenStack. It extends each of these with a growing number of services, robust DevOps tooling, integration capabilities, and a seamless developer experience.
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Flexible Compute Options to Run Apps / Services
Instant Runtimes Containers Virtual Machines
Platform Deployment Options that Meet Your Workload Requirements
Bluemix Public
Bluemix Dedicated
Bluemix Local*
DevOpsTooling Your Own Hosted Apps / Services
Integration and API Mgmt
Powered by IBM SoftLayer In Your Data Center
+ + +
+ +
Catalog of Services that Extend Apps’ Functionality
Web Data Mobile AnalyticsCognitive IoT Security Yours
+
*Bluemix Local coming Summer 2015
21© IBM Corporation
Q4 2014 Q1 2015
Bluemix Continuously Delivers New Capabilities
WatsonUser Modeling
Language Identification
Machine Translation
Message Resonance
Relationship Extraction
Q&A
Concept Expansion
WatsonAlchemy API
Speech to Text
Text to Speech
Tradeoff Analytics
Visual Recognition
Concept Insights
PayPal Google Wallet Cupenya Insights
HERE Eperu Simplicite
3rd
PA
RT
Y3
rd P
AR
TY
IBMIB
M
DataDataworks Preparation
DataWorks
Analytics for Hadoop
SecurityAppScan Dynamic Analyzer
AppScan Mobile Analyzer
AppScan Static Analyzer
Threat Intel/IP Reputation
(API)
OtherInternet of Things
Foundation
Workflow
Apersona Ustream
PayPal Fastly ClearBlade Platform
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IntegrationAPI Management
Secure Gateway
DataSQL Database - Premium
Insights for Twitter
DevOpsDelivery Pipeline
Track and Plan
OtherMobileFirst Platform for iOS
Predictive Modeling
IBM Containers
Logging Service (ELK)
Workload Scheduler
Object Storage
AppScan iOS Analyzer
99
GROWTH | TOTAL SERVICES & RUNTIMES
52 2x in 6 months
GA - Q3 2014 Q1 2015 Q4 2014 NEW SERVICES | Q4 & Q1
Services
© IBM Corporation
232323
DevOps applies lean & agile practices across the app delivery lifecycle
Acceleratesoftware delivery –
for faster time to value
Balance speed, cost, quality and risk –
for increased capacity to innovate
Reduce time to customer feedback – for improved customer
experience
ContinuousCustomer
Feedback & Optimization
Collaborative Development
Continuous Release and Deployment
ContinuousMonitoring
ContinuousBusiness Planning
ContinuousTesting
DevOps delivers measurable business outcomes
Steer
Dev/Test
Deploy
OperateDevOps
Continuous Feedback
of large organizations expected to adopt agile
DevOps practices by end of 2015.75%
Use Cases &Case Studies
25© IBM Corporation
Mobility and Internet of Things drive many new use cases, particularly around real-time contextual experience
© IBM Corporation
27
Benefits:
•Further differentiate their market leading position in mobile banking
•Reduce end-to-end development time from 6 to 2 weeks
•Stand up an operational hardware and software stack in 30 minutes
“IBM BlueMix Mobile Quality Assurance allows Tangerine to provide a proactive customer experience that is relevant and contextual. A ‘shake to feedback’ feature is embedded in our mobile app, allowing customers to provide direct feedback about our mobile features and giving us insight into their mobile experience. We will continue to leverage IBM BlueMix and Watson to further engage our customers and deliver innovative mobile solutions based on their direct input.”
Charaka Kithulegoda, CIO, Tangerine
Tangerine Bank embraces “MobileFirst in a box” solution featuring IBM Mobile Quality Assurance on Bluemix
Solution components: IBM DevOps for Bluemix (Mobile Quality Assurance)IBM Worklight with IBM API management with DP XG45 (security gateway), IBM Tealeaf, IBM PureApplication System
Key accomplishments:•Deploy and run mobile applications based on customer insights
•Proactively monitors site and mobile processes to resolve usage issues faster
•Speeds response times to feedback to increase customer satisfaction
© IBM Corporation
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Financial Insurance Management Corp. – Delivers a mobile solution in just three months
“In delivering against our business goals, PointSource also identified ways for us to optimize for faster, higher quality delivery with IBM tools for the mobile development lifecycle.”
--Scott Liberatore, president and CEO, FIMC
Solution components Software• IBM® Rational® Test Workbench• IBM Worklight• IBM DevOps Services for BlueMixIBM Business Partner• PointSource, LLC
The transformation: FIMC created a mobile application that helps its customers stay connected to their membership programs from just about anywhere.
Enables customers to check status and initiate roadside assistance from their mobile devices
Transparent development helps accommodate changing business requirements
Increasescustomer renewals by enhancing customer access and engagement
© IBM Corporation
29
BART, Synchrony Systems Leverage DevOps for Hybrid Cloud Development
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Instant, secure access to yard tracking data on mobile device,with realtime status updates
Integrated, cloud-based DevOps environment allowed developers to rapidly design, test and deploy, cutting cycle time from six months to 15 days
Supports hybrid cloud with application components running on Bluemix and on-premise such as CICS, IMS or DB2
“One of the glaring results that we've seen here oncewe started using Bluemix and building these applications, is that instead of the typical six-months effort that an organization would take to build an application like that,it took us 15 days, from concept to a running system. And that has potential going forward, of a cost savings for BART of possibly in the area of 80 to 90%.”
— Slavik Zorin, Chief Executive Officer, Synchrony Systems,
an IBM Business Partner
© IBM Corporation
30
Will you disrupt or be disrupted by your industry?
Bringing insight directly to
their maintenance engineers via mobile
Using weather data to predict real time inventory needs
Sourcing new innovation from mobile developer
communities
© IBM Corporation
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Data and analytics in hybrid cloud are fueling competitive advantage
– Data services to replicate and synchronize data
– Analytics services to refine data and provide insight
– Cognitive computing services to interact with and change the world Bernhardt Furniture used
Bluemix and Cloudant to rapidly build a virtual
showroom that runs on mobile devices.
A global automaker launches experiments that use
cloud-based analytics to help address critical
global mobility issues
Demonstratesthe use of eco-friendly, connected vehicles for social and ride-sharing services
Solution components
The transformation: In several of these experiments, the business is testing the power of cloud-based analytics solutions to address traffic congestion and parking issues in London. These connect in real time to the Internet of Things (IoT) to enable innovative commuting options such as on-demand car sharing and a social shuttle service, and predictive analytics inform drivers by mobile app about current and expected open parking spaces near their destination.
Measuresthe feasibility of launching the services commercially
Createspotential new revenue streams that build on the company’s reputation for innovation
• IBM® BigInsights®
• IBM BlueMix™ • IBM API Management• IBM InfoSphere® Streams• SoftLayer®
• IBM Research Moving Object Map Analytics • IBM Cloud Business Solutions • IBM Global Business Services® – Business
Consulting Services• IBM Global Technology Services® – Cloud
Services: SoftLayer
London already charges drivers a congestion fee to drive in the city center during peak business hours
The Problem:
Traffic congestion issues
Traffic issues have a major impact on commerce
Parking , spend an inordinate amount of time searching for open parking spaces