SciaccheTrail Presentation III. edition Monterosso al Mare 2 april 2017

What is SciaccheTrail? …a community project, a race, a permanent route

Runner, SciaccheTrail 2015

A Community Project: The name SciaccheTrail is the union of Sciacchetrà – the precious passito wine produced in the Cinque Terre – and trail running, which in this case explores the trails through the terraced landscape of the eastern end of Liguria. The idea to

hold a race grew from these 2 treasures – nature and the

centuries-old art of Cinque Terre DOC wine – as an occasion to join the values of outdoor sport with those of the local

community, which, still today and not without difficulties,

preserves this world heritage. It is a unique opportunity to experience the authentic

soul of the Cinque Terre, by a special access key: the wine trails

A Race: SciaccheTrail is a 47km ultratrail, 2600mt

of positive elevation gain, maximum 250 runners, scheduled for 20

March 2016 with start and finish in Monterosso al Mare.

The course is technical and breathtaking, with frequent changes of scenery along

centuries-old trails with a common denominator - vineyards and wine –

for runners in search of beauty, emotion and authenticity.

A permanent route: The 47km SciaccheTrail course

winds along the trails of the Cinque Terre through villages, sanctuaries, vineyards

overlooking the sea, and the scents and colors of Mediterranean scrub.

The course can be experienced as a runner or spectator on SciaccheTrail race day,

20 March 2016, or at any time during the year with family or friends.

SciaccheTrail is a project that grew from the bottom up, and through trail running intends to bring attention to the identity and values handed down from generations of farmers and winemakers who, with

a collective effort of extraordinary architecture, gave rise to a terraced landscape, today a UNESCO World Heritage Site.

Harvest, Cinque Terre

Sciacchetrail is also a permanent route… To try year round – walking or running. The map proposes three different routes, with altitude, time and

detailed descriptions in Italian and English

Why is the Cinque Terre an ideal place for trail running? Because the Cinque Terre has everything: trails, breathtaking and uncontaminated nature,

hospitality, and excellence of local products such as Sciacchetrà DOC wine

Runner, SciaccheTrail 2015

SciaccheTrail - the Festival: Food and wine

Pasta Party Monterosso, SciaccheTrail

SciaccheTrail - the Festival: the race

Monterosso, Start gara SciaccheTrail 2015

SciaccheTrail - the Festival: Wine culture

Sciacchetrà guided tasting by AIS La Spezia, Monterosso, SciaccheTrail 2015

SciaccheTrail is… a race for few, a festival for all!

Grup di finisher allo SciaccheTrail 2015

Sciacchetrail partners with international trail running camps (USA): This April the International Running Company tail running camp with Connie Gardner and Jenn

Shelton will be present

Sciacchetrail is an international race

Athletes from 17 different countries

Km 0 products from local

producers

and from the Appennino

ToscoEmiliano

National Park,

Lunigiana and

Val di Vara together with

Cinque

Terre winemakers.

Presence of Italian and

international journalists at

SciaccheTrail with press

coverage

in:

Austria,

Great Britain

United States

Germany

Switzerland

Sciacchetrail has been a great success….… In terms of press visibility Italian and foreign media and spectators

An event has been created that envolves the entire local community (schools, local business, food and wine producers, hundreds of volunteers)

Elisa Desco, Team Scott, European Mountain Running Champion

and Skyrunning World Champion.

Marco de Gasperi, Team Scott, 6-time Mountain Running

World Champion

The first edition of SciaccheTrail was a great success… with the participation of national and international elite athletes:

Sally McRae, coach and Nike Elite Trail Running Team

athlete

The Cinque Terre like you’ve never seen:

A unique mix of beauty, tradition, sport, community

and gastronomic culture

The uniqueness of SciaccheTrail

Runner sopra Manarola, SciaccheTrail

Wine and Trail Running: A perfect union to experience and share a fragile territory

and difficult topography

Runner che attraversa la Cantina Sociale, SciaccheTrail 2015

The uniqueness of SciaccheTrail

A festival atmosphere in Monterosso and in the 5

villages: The entire local community is

involved in welcoming the athletes

I viticoltori delle Cinque Terre allo SciaccheTrail

The uniqueness of SciaccheTrail

SciaccheTrail was a great success… thanks to the trail running community, the true protagonists of the event

Race participant, SciaccheTrail

For the success of the event we point to these key elements

Cinque Terre: International tourism

destination

Entertainment: Initiatives for

families

Tradition, uniqueness and conviviality

Sharing with the community of the Cinque Terre and its excellence

For the success of the event we believe in these values: The principal factors

Sport: an opportunity to meet and grow in

contact with nature

Community: share the local

culture and landscape with

the participants

Experiential Tourism:

trail running as an

attraction for quality tourism

attentive to tipicality

Internationality: a global showcase which maintains a dimension of

local authenticity

Safety and Maintenance of

the Territory

Sciacchetrail finisher medal hand made with local olive wood by team Sciacchetrail.

Communication, promotion and emotionEvery element of Sciacchetrail is an expression of uniqueness and authenticity

Communication, promotion and emotionEvery element of Sciacchetrail is an expression of uniqueness and authenticity This year the Sciacchetrail anthem will be presented composed ad hoc by the Basque musician Miren Etxaniz, artistic director of the Cinque Terre International Music Festival

Communication, promotion and emotion. Mini SciacchetrailMany adherents among the youngest of trail runners for Mini Sciacchetrail, scheduled for the day prior to the Sciacchetrail race. Mini Sciacchetrail is a non-competitive run on the trails of the village of Monterosso, with a positive elevation gain of 110 meters over the 1000 meter course

Sciacchetrail Vertical Race December 2016, great success at the first edition of the Sciacchetrail Vertical Race, semi-nocturnal run in ascent from the seato the slopes of the hill of three crosses in Manarola through the illuminated nativity of Mario Andreoli. An exciting race both for the technical aspect and the symbolic values: the illumination of the worlds largest lighted nativity will be symbolically entrusted to the runners

Communication and Event Promotion – print media: with advertising space for partners and sponsors

Brochure pieghevole, 3 ante RollUp, 210cmx80cm

Striscione personalizzabile, 6mt x 1mt

Newsletter A4Cartina percorso SciaccheTrailMenu e buono Pasta Party Flyer e Manifesti

Inflatable bottle

Communication and Event Promotion – Local coverage: spread the idea, share the experience and support partners and sponsor

Leafleting and presence at events and trade shows

Patronage of municipalities and institutions and sponsorship from outdoor companies with news links

Social networking

Co-branding

Live broadcasts

Live services, outdoor industry promotional videos, media partnering with outdoor magazines and publications

Communication and Event Promotion – Local coverage: SciaccheTrail 2016 has received the patronage of the Italian National Commission for UNESCO

Communication and Event Promotion – The press office: The press office is characterized by continuous attention to quality content and dialog with all those who

contribute to the creation of our image

Press conference Media service

Articles in local, national and international newspapers

Editorials in specialist publications

Social networking

Presentations at events connected to the

territory of the Cinque Terre

Links with partner and sponsor sitesVideos and interviews

Press ed educational tour

Communication - Press review

Insertion in international

race calendars

SciaccheTrail 2017… Collateral events aimed to spread the spirit of Trail running:

Guided wine tasting with sommelier

Outdoor village with industry companies and events for all: Nordic walking, mini Sciacchetrail, climbing and skateboard

Educational with journalist from the sports and food wine industry

Village festival

Pasta party with food and wine excellences from local producers

Photo portrait set at the finish line and photographers along the course

Simultaneously with Sciacchetrail there will be a trail camp with

Connie Gardner and Jenn Shelton and the International Running

Company USA

Music and presentation of Sciacchetrail anthem

Thanks!

Testo: Marzia Vivaldi - Progetto grafico: Sandra Bosch - Foto: Davide Marcesini , Horst von Bohlen, Italo Tosti, Jacopo Maugeri, Marzia Vivaldi