Presentaton of P&G Company Profile (University Presentation)
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Transcript of Presentaton of P&G Company Profile (University Presentation)
At a Glance
Brief Introduction & History
The Founder
The Company
Hear Quarter
Brand Ambassador
Main Competitor
Global Presence
In Numbers
Brands and Products
Corporate TVC
Vision
Conclusion
Brief Introduction
The Procter & Gamble Company (P&G) boasts boatloads of brands. The
world's top maker of household products courts market share and billion-
dollar names. It's divided into three global units: household care, beauty
and grooming, and health and well-being. The firm also makes pet food
and water filters and produces a soap opera. Two dozen of P&G's brands
are billion-dollar sellers, including Febreze, Fusion, Always, Braun, Bounty,
Charmin, Crest, Downy/Lenor, Gillette, Iams, Olay, Pampers, Pantene,
Tide, and Wella, among others. P&G shed its coffee in 2008 and it's selling
Pringles. Being the acquisitive type, with Clairol and Wella as notable
conquests, P&G's biggest buy in company history was Gillette in 2005.
Name Procter & Gamble Co.
Industries served Global Beauty Care; Global Health, Baby, and Family Care; Global Household Care
Geographic areas served Worldwide
Headquarters Cincinnati, Ohio, U.S.
Current CEO A. G. Lafley
Employees 1,21,000 (2013)
Total Assets US$ 139.26 billion (2013)
Total Equity US$ 68.06 billion (2013)
Principal CompetitorsUnilever; Johnson & Johnson; Kimberly-Clark Corporation; Sara Lee Corporation; Kraft Foods Inc.; L'Oreal SA; Colgate-Palmolive Company.
The Company
History
1999: Premium pet food maker Iams Company is purchased.
2001: P&G acquires the Clairol hair-care business from Bristol-Myers Squibb
Company.
2003: Company acquires a controlling interest in German hair-care firm Wella AG
2005: P&G announced an acquisition of Gillette, forming the largest consumer goods
company and placing Unilever into second place
2013: Robert McDonald announced his retirement and was replaced by A.G.
Lafley who returned as Chairman, President, and CEO
History
Procter and Gamble was founded by William Procter (Candle maker From
England) & James Gamble (Soap maker From Ireland) in 1837, its Company
Headquarters is in Cincinnati.
1851: Company's famous moon-and-stars symbol is created.
1878: P&G introduces White Soap, soon renamed Ivory.
1890: The Procter & Gamble Company is incorporated.
1963: Company acquires the Folgers coffee brand.
1992: Pantene Pro-V shampoo is introduced.
Head Quarter
HEAD QUARTERS:The Procter & Gamble
Company Procter
& Gamble Plaza
Cincinnati, OH 45202
OH Tel. 513-983-1100
Fax 513-983-93
Website: www.pg.com
CEO
Alan George Lafley
• Chairman of the Board, President,
and Chief Executive Officer
of Procter & Gamble.
• Originally retired in 2010 and
again joined company in
May, 2013.
About A G Lafley
A. G. LAFLEY DESCRIBES HIMSELF A LEADER WITH HIGH EXPACTATIONS AND HEART. AND
HE RELIES HEAVILY ON MANAGERS’ INPUTS AS HE DEVELOPS NEW PLANS.
LAFLEY WAS RECENTLY NAMED ONE OF AMERICA’S BEST LEADERS BY HARWARDS’SKENNEDY SCHOOL OF GOVERNMENT & U.S. NEWS & WORLD REPORT.
PROCTOR & GAMBLE HAS HAD AN AMAZING TURN AROUND UNDER HIS DIRECTION.HE
BELIEVES THAT HIS COMPANY’S PLANNING AND STRATEGY WILL SUCCEED IF HE HAS HIS
WORKERS BEHIND HIM.
HE SAYS “THEY WANT TO FEEL YOUR COMMITMENT, AND OF COURSE THEY WANT TO UNDERSTAND THAT THE CHOICE YOU’VE MADE IS SMART, RATIONAL, AND WILL WORK.”
How Lafley predicts future
LAFLEY NOTED THE IMPORTANCE OF GROWTH AS A STRATEGY.
INSTEAD OF MAINTAINING OLD GROWTH, P&G MUST CAREFULLY MOVE INTO RELATED
MARKETS AND LITERALLY CREATE NEW CATEGORIES OF BUSINESS.
TO ACCOMPLISH THAT GOAL REQUIRES INNOVATION –IN THINKING, IN DEVELOPING
NEW PRODUCTS, AND IN MARKETING THEM.
“SO THE NAME OF THE GAME IS INNOVATION” SAYS LAFLEY, “WE WORK REALLY HARD
TO TRY TO TURN INNOVATION INTO A STRATEGY AND A PROCESS THAT’S A LITTLE MORE
CONSISTENT, A LITTLE MORE RELIABLE, SO THAT WE CAN BUILD A PORTFOLIO OF
INNOVATIONS AND GET THE YIELD WE NEED TO GET THAT $6 BILLION OR $7 BILLION A
YEAR.”
In Numbers
No.of Brands:300
Countries its brands are serving:180 .
No.of people it is serving:4.8 billion
No.of brands in Leadership in their respective product grp:50
Percentage of sales of House hold goods in Total sales: 90%
Invested money for Advertising in FY 2013:$9.7 billion
Employees :126,000
No.of TV Serials P & G is sponsoring :14
No.of Company Destination WEBSITES:200(Around)
Sector& Industry
SECTOR:CONSUMER GOODS
INDUSTRY:PERSONAL PRODUCTS
Procter and gamble divided its business into two units:• BEAUTY AND GROOMING
• HOUSEHOLD CARE
Global Presence
Asia----China, Japan, Korea, Hong Kong, India,
Indonesia, Philippines, Singapore, Taiwan, Sri Lanka,
Malaysia, Bangladesh
North America
Western Europe
Latin America
Australia
P&G has operations in about 80 countries. P&G's well-known, trusted brands touch the lives of
consumers in more than 180 countries.