Presentations That Stick

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8 Steps to Clear, Relevant and Memorable Presentations

Presentations That Stick

James L. WatsonFebruary 25, 2009


Who Said…

“It's amazing what clarity you get from psychotic jealousy..”

A. Sigmund Freud, Psychiatrist

B. Dan Quayle, Senator and Spelling Bee Champ

C. Jack Nicholson, in “Batman”

D. Julia Roberts, in “My Best Friend’s Wedding”


Who Said…

“Never question the relevance of truth, but always question the truth of relevance.”

A. Craig Bruce, Renowned Author

B. Albert Einstein, Renowned Physicist

C. Richard Nixon, Purveyor of Truth

D. Margaret Thatcher, Prime Minister


Who Said…

“When I was younger, I could remember anything… weather it happened, or not.”

A. Ronald Reagan, former President

B. Mark Twain, author & humorist

C. Barbara Streisand, actress & entertainer

D. Yogi Berra, contemporary philosopher


1. Tell them what’s in it for them.


• Present the value up front.

• Tune them in before they tune you out.

• Issue a call to action.

Tell them why they should listen.


2. Know your audience.

Sam Anagnostis

John Anagnostis

Ray Audie, Jr

Ray Audie, Jr

Pris Baillargeon

Peter Bishop

Steve Boissonnault

John Bouchard

Bob Boucher

Frank Butterworth

Al Carignan

Jim Cartier

Kitty Chadbourne

Brenda Chapman

Greg Cloutier

Scott CochraneDan Colby

Dan Cote

Deb Cote

Con Crepeau

Brenda Cressey

Janet Davis Danny DoucetteNancy Drisko

Denise Dupuis

Katey Dydowicz

Tom Gallant

Norman GarciaDick Gaudreau

Ted Gauthier

Seth Gillis

David Green, Esq

Ron Guay

Priscilla Guerin

Doc Hammond

John Hart

Lucie Hatch

Phil Hatch, III

Alfred Hills

Doug Hooper Dale Huot

Chris Jacques

Terri Jalbert

Brad JettGreg Johnson

Nance Kelley

Cliff Kelsey

Stephen Kitchen

Joe Kline

Dru Laduke, CBC

Tony LeBlanc

Cathy LeBlanc

Diane LeBlanc

Jim McAvoy

Muffin Menard, Jr

Fred Milley

Brian Mula-Howard

Jake Mulligan

Tim MurphyCarolyn Noble

Andrea Otis-Higgins

Pat Paquette

Brad Paul

Bonnie Pothier

Dana Prescott

Dennis Robillard

Curt Scamman

Jess ScammanHy Schirazi

Jeff Shaw

Scott Simonds

Raye Speirs

John Tarbox

Douglas Willett

John Williams

David Wilson


• Who are they?

• What are their backgrounds & biases?

• What are their expectations?

• What’s their level of expertise on your topic?

• Tailor your message to fit your audience.

Know who will be in the room.


3. Make it interactive.


• Involve your audience at the start.

• Ask questions.

• Ask for a show of hands.

• Ask more questions.

• Walk around the room.

• Ask them for examples.

A good presentation is a conversation.


4. Make it simple.


• Give them a map to follow – distribute an outline.

• Use numbers: “The 8 key steps…”

• Summarize each point.

• Tell them what you told them.

Make it easy to follow along.


5. Present with Passion.


• Your enthusiasm will be contagious.

• Make your point with stories.

• Use personal examples.

• Own your message, and share it.

Say it

like you mean it.


6. Make it memorable.


• Be credible.

• Use quotations and statistics.

• Leverage familiarity.

• Use metaphors.

• Reference famous examples.

• Give personal examples.

Great presentations become great memories.


7. Make it visual.


• Use stunning graphics & photos.

• Use physical props.

• Make slides concise.

• 6 bullets max; 6 words max.

• Use 30+ point fonts.

People also listen with their eyes.


Be Prepared.8. Be Prepared.


• Practice, Practice, Practice.

• Practice again.

• 60 minutes preparation for each minute of presentation.

• Your audience will know.

Leave nothing to chance.


Tell them what you told them.

1.Tell them what’s in it for them.2.Know your audience.3.Make it interactive.4.Make it simple and clear.5.Present with passion.6.Make it memorable.7.Make it visual.8.Prepare, prepare, prepare.


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Thank You!

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