Presentation_Group R_Beer Leisure-Entertainment Without Video

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Project 1- Beer Project 2- Leisure, Entertainmen t & Marketing GROUP R Tejashwi Kumar Sweta Saroj Subhodeep Saha Snehil Jain Prakhar Nagori Kamal Nagvani

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Transcript of Presentation_Group R_Beer Leisure-Entertainment Without Video

Market Leaders in the Indian Beer Market

Project 1-BeerProject 2-Leisure, Entertainment & MarketingGROUP RTejashwi KumarSweta SarojSubhodeep SahaSnehil JainPrakhar NagoriKamal NagvaniDeepesh KumarAkshay GajghateHISTORYLEADING PLAYERS in the Indian Beer Market SYNOPSISTop 3 players identified in the Indian beer market are United Breweries Ltd., Sab Miller India Ltd., Carlsberg India Pvt. Ltd.The Beer market in India was valued at US$4.13 billion in 2013 and is expected to reach US$9.03 billion by 2018Total beer sales in India were 2,248.53 million liters in 2013 and are expected to increase to 4,438.47 million liters by 2018Beer brands of the top leading players kingfisher, Tuborg, Haywards 5000, knockout etc.

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Using strengths to avoid threats and opportunities to reduce weaknessFEMALE CUSTOMERS AND GEN-Y ARE TARGETED FOR INCREASING CONSUMPTION

UNLIKE BUD, CARLSBERG FOCUSSES ON EXCLUSIVITY AND PREMIUM NATURE OF BEER

New way of segmentation for beer marketAs per survey conducted, the participants answers to the questionnaire inferred that they like to drink ethically and in limited quantityDuring survey we also confirmed that they drink only to socialize & have fun and do not want to get slogged after drinking. People also have sense of consciousness and are morally responsible after they consume beerHOW TO BELL THE INNOCENT CAT9Location: Urban AreasLife Cycle: UnmarriedEducation: Graduate and aboveSocial Status: Middle and High income groupPsychographic: Attitudes and ValuesCharacteristics and traits of the target marketGender: MaleAge:20-26 POSITIONING

POSITIONING STATEMENT11CRITICAL ANALYSIS

REPOSITIONING OF BRANDVideo

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This is the bazaar to be at!!This one not so muchreferencesAnnual Reports Current & Previous Financial YearsRetailer and Consumer Base in ShillongBeer Market in India 2014-18Consumer Lifestyle in India- By Jeniffer ElsterMarketing Management by Philip Kotler Group Websites namely http://www.carlsbergindia.com/ , http://www.budweiser.in/, http://unitedbreweries.com/