presentation_file_52406d86-9104-4c7e-ba08-49aaac102202
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Transcript of presentation_file_52406d86-9104-4c7e-ba08-49aaac102202
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7/29/2019 presentation_file_52406d86-9104-4c7e-ba08-49aaac102202
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ReverseInnova+ontoAccelerate
theNewMobility
MapcourtesyofGCCA(2013)
PeterAdriaens,PhD,BCEEMProfessorofEntrepreneurshipandStrategy
RossSchoolofBusiness
TheUniversityofMichiganatAnnArbor
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TechnologyAdop.on:Impactof
ReverseInnova.on
Adriaensetal,2013
Theelectricvehicleisatrickledowninnova+on,andfrac+onal
ownershipatrickleupinnova+on
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ImpactofKnowledgeSpillover
EffectsfromOutsourcing
Adriaensetal,2013
1 Cost-innova.on,applica.oninnova.on,businessmodelinnova.on2 Deployedinemergingeconomiesthatinnovateinaresource-and
consumerbuyingpower-constrainedenvironment
3 Radicalshiinhowproductsandservicesaredesigned
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FutureMobilityValueSystems:EntryPosi.onsforOld/NewFirms
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willcauseamassivevaluechainshiHwith
opportuni+esbeyondthevehicle
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thisincludesconnec+vitybutwhereisthe
valuetobecaptured?
Safety
Accidentpreven.on
Timesavings
Insurancebenefits
Hugeinvestmentsininfrastructureanda
commitmentfromautomakers
andsupplierstoequipvehicleswiththetechnology
Automakersandconsumershavetobesoldonthe
economicbenefitsofthe
concept
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Asnewandestablishedcompaniesposi+on
themselvesinthenewmobilitytechnological
andbusinesstransforma+on
Adriaensetal,2013
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doespartoftheanswerresideinreverse
innova+onstrategies?
Adriaensetal,2013
1 Customizeproductsandservicesatthelateststageinthevalue
chain;
2 Stripoutcomplexitywithoutsacrificingthecustomerexperience;
3 Highdegreeofcustomiza.on,byre-usingunderlyingplaYorms;
4 Incorporatelateralthinkingandinvestincapabilityadjacencies;
5 Partnersinemerginganddevelopingmarketsautonomyto
developproductdesignswhile
leveragingthebrand,reach,
systemsandexperienceofthe
industryleaders