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First national, specialist retail chain : consumer electronics and durables. Technical and strategic support : Woolworth Promoted by : Infiniti Retail Ltd (100% subsidiary of Tata Sons) 6,000 products, 180 brands, 8 categories, 50 stores

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INTRODUCTION

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Brand Philosophy

•If service wasn't important.•If technology wasn't complex.•If variety wasn't confusing.•We would have no reason to be in business.•We help you buy.

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•Focus : Understanding customer’s need and meeting them in a delightful manner

•By March 2015 : Aiming 85 more megastores across India

•Market Penetration : Also targeting small cities such as Chandigarh, Amritsar, Jalandhar, Mysore, Mangalore etc

•Commitment : Providing unmatched shopping experience

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OBJECTIVES.

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•Widest range of productsChoose from 6000 products across eight categories

•We help you buySound and knowledgeable advice from well-trained advisors to help you make informed buying decisions.

•A name you can trustCroma is promoted by Infiniti Retail Ltd, an initiative of the Tata group, a brand that stands for trust and reliability globally.

•Customer commitmentCroma not only gives you a world-class shopping experience, but also backs it with great after-sales service.

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WHY CROMA ?

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•Great deals and offersCroma periodically offers exciting deals on all your favourite products.

•A first of its kindConsumer electronics and durable retail is a fragmented segment and has been largely catered to by regional players.

•Croma is the first of its kindLarge-format, specialist and pan-Indian.

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Contd...

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• Croma Stand Alone Stores – 15,000 sq. ft to 20,000 sq. ft.

• Croma Stores located in Malls – 5000 sq. ft to 10,000 sq. ft.

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STORE FORMAT

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•Consistent with retailers image and strategy.

•Positive influence on customer satisfaction and purchase behavior.

•Cost effective & Flexible

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STORE DESIGN OBECTIVES

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LAYOUT

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•FLOORING- Off white tiles• LIGHTING- Yellow and White blubs• ODOUR- Fresh air.• TEMPERATURE – 24 degree.• TRIAL PRODUCTS-

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ATMOSTSPHERE

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MAJOR SELLING PRODUCTS

Major Products contributing to the sales of CROMA :

Colour Televisions

Refrigerators

Air Conditioners

Washing Machine

Others : Kitchen appliances, Gaming Devices, Computers, Laptops, Mobiles & Accessories Etc

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PRODUCT MIX

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BRANDS

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EXISTING PRICING• Value pricing • Promotional pricing

Low interest financing Psychological discounting Special event pricing

• Differentiated Pricing Time pricing

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PRICE STRATEGY

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Value for your money•Best products with most reasonable pricing.•Lowest down payments and easy EMI’s.•Best discounts and offers.•Warranties and guarantees to your most likings.

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VALUE PRICING

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DIFFERENTIAL PRICING

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