Presentation(1).ppt

Apr 8, 2023 Human Resource Practice in Bangladesh 1

Welcome To

A Session On

Training & Training & Development of Development of

EmployeesEmployees

Apr 8, 2023 2Human Resource Practice in Bangladesh


Banglalink is one of the leading cellular company in Banglalink is one of the leading cellular company in Bangladesh. It starts its operation since 2000. Within one year Bangladesh. It starts its operation since 2000. Within one year of launching it has become one of the leading cellular of launching it has become one of the leading cellular company by its effective marketing mix. Effective company by its effective marketing mix. Effective segmentation and target market strategy it easily go to the segmentation and target market strategy it easily go to the knock of the people by introducing various package for the knock of the people by introducing various package for the customers. The company sets the price effectively. As a result customers. The company sets the price effectively. As a result people from various societies can get the facilities of cellular people from various societies can get the facilities of cellular company. company.


For the promotional sector banglalink presents itself as a icon For the promotional sector banglalink presents itself as a icon to the other companies. Within a very short time it spreads its to the other companies. Within a very short time it spreads its network coverage and maintain an indirect distribution network coverage and maintain an indirect distribution channel to reach the consumers. It is very important to channel to reach the consumers. It is very important to evaluate the marketing mix of banglalink. As a student of evaluate the marketing mix of banglalink. As a student of Management we feel it is very important to study a reputed Management we feel it is very important to study a reputed company in order to match theoretical knowledge with real company in order to match theoretical knowledge with real world situation. world situation.


Sources and Data:Sources and Data: The study was conducted based on both primary and The study was conducted based on both primary and

secondary data. The sources of those data are stated below: secondary data. The sources of those data are stated below: Primary Source: Primary Source: The primary data were collected by customer survey conducted The primary data were collected by customer survey conducted

on corporate clients of Banglalink. I had collected customer on corporate clients of Banglalink. I had collected customer survey from one hundred corporate clients of different survey from one hundred corporate clients of different organization. Customer survey had been conducted by twenty-organization. Customer survey had been conducted by twenty-four questions location at Dhaka city. It had taken ten days to four questions location at Dhaka city. It had taken ten days to collected respond. The survey technique was face-to-face collected respond. The survey technique was face-to-face mock interview. mock interview.


Secondary Source: Secondary Source: The secondary data were collected from the following sources: The secondary data were collected from the following sources:

Internal newsletter of Banglalink Internal newsletter of Banglalink Various research journals of different research organizationsVarious research journals of different research organizationsWeb pages Web pages

Annual reports of Banglalink Annual reports of Banglalink Various books and other internal publications of the Various books and other internal publications of the

banglalink banglalink


BackgroundBackground:: In Bangladesh, Banglalink aims to understand peoples' needs In Bangladesh, Banglalink aims to understand peoples' needs

best and develop appropriate communication services to best and develop appropriate communication services to improve peoples' life and make it simple. All our work is improve peoples' life and make it simple. All our work is aimed towards meeting our vision. All members of the aimed towards meeting our vision. All members of the Banglalink family are highly passionate individuals, fully Banglalink family are highly passionate individuals, fully committed to achieving the vision that we have setcommitted to achieving the vision that we have setourselves. Our customers' needs matter most to us- making ourselves. Our customers' needs matter most to us- making their life simple and improving it is all we want. To ensure our their life simple and improving it is all we want. To ensure our vision is achieved, we have set ourselves a fewvision is achieved, we have set ourselves a fewvalues, we want to be values, we want to be


Straight Forward Straight Forward Reliable Reliable Innovative Innovative Passionate Passionate All the Banglalink family members have one thing in common- All the Banglalink family members have one thing in common-

a passion to serve. We want to go that extra mile, so that you a passion to serve. We want to go that extra mile, so that you can have the best possible service investing in the future of can have the best possible service investing in the future of Bangladesh. The biggest barrier today for people is the cost ofBangladesh. The biggest barrier today for people is the cost ofhandsets. We will strive to lower the total cost of owning a handsets. We will strive to lower the total cost of owning a mobile. We are here to help make a difference in people's lives mobile. We are here to help make a difference in people's lives by providing affordable and reliable connectivity solutions. by providing affordable and reliable connectivity solutions. We will strive to connect people and link their lives by We will strive to connect people and link their lives by listening to them and by understanding their needs. We are listening to them and by understanding their needs. We are here to help you speak your language. here to help you speak your language.


Employee analysis:Employee analysis: Employee motivation is one of the major issues faced by every Employee motivation is one of the major issues faced by every

organization. It is the major task of every manager to motivate organization. It is the major task of every manager to motivate his subordinates or to create the “Will to Work” among the his subordinates or to create the “Will to Work” among the subordinates. It should also be remembered that a worker may subordinates. It should also be remembered that a worker may be immensely capable of doing some work; nothing can be be immensely capable of doing some work; nothing can be achieved if he is not willing to work. A manager has to make achieved if he is not willing to work. A manager has to make appropriate use of motivation to enthuse the employees to appropriate use of motivation to enthuse the employees to follow them. Hence this studies also focusing on the employee follow them. Hence this studies also focusing on the employee motivation among the employees of Industries. motivation among the employees of Industries.


Motivational receptiveness and potential in everyone changes Motivational receptiveness and potential in everyone changes from day to day, from situation to situation. Get the alignment from day to day, from situation to situation. Get the alignment and values right, and motivational methods work better. and values right, and motivational methods work better. Motivational methods of any sort will not work if people and Motivational methods of any sort will not work if people and organization are not aligned. People are motivated towards organization are not aligned. People are motivated towards something they can relate to and something they can believe something they can relate to and something they can believe in. Times have changed. People want more. The foundation is in. Times have changed. People want more. The foundation is a cohesive alignment of people's needs and values with the a cohesive alignment of people's needs and values with the aims and purpose of the organization. aims and purpose of the organization.


The concept of training and developmentThe concept of training and development::

Training:Training: Training is a process of teaching new employees the basic skills Training is a process of teaching new employees the basic skills

they need to perform their jobs. Training used to focus mostly they need to perform their jobs. Training used to focus mostly on teaching technical skills such as training assemblers to on teaching technical skills such as training assemblers to solder wires to write lesson plan. Training refers to the solder wires to write lesson plan. Training refers to the methods used to give or new employees that skills they need methods used to give or new employees that skills they need to perform their jobs. Training might mean showing a new to perform their jobs. Training might mean showing a new web designer the intricacies of the site, a new sales person web designer the intricacies of the site, a new sales person how to sell your firms product, or a new supervisor how to how to sell your firms product, or a new supervisor how to interview and evaluate employees. interview and evaluate employees.


Development: Development:

Development means improve the quality of employees by Development means improve the quality of employees by training them a certain period of time or the process of the job. training them a certain period of time or the process of the job. Briefly we can say that, employee development an attempt to Briefly we can say that, employee development an attempt to improve current or future employee’s performance by improve current or future employee’s performance by implementing knowledge, changing attitudes or increase skills. implementing knowledge, changing attitudes or increase skills.


Employees training process:Employees training process: Training employees and what they are to learn then this step Training employees and what they are to learn then this step

company has to design the training program. Company can company has to design the training program. Company can create the content and program sequence for employee. create the content and program sequence for employee. Company trains their company in such ways these are: Company trains their company in such ways these are:

1. On the job training:1. On the job training: On the job training means having a On the job training means having a person learn a job by actually doing it. In the company of person learn a job by actually doing it. In the company of banglalink they basically use this system because their work banglalink they basically use this system because their work pattern is useable such system. They train up their employees pattern is useable such system. They train up their employees inside their job inside their job


2. 2. Job instruction training:Job instruction training: Listing each jobs basic task, along Listing each jobs basic task, along with key points. In order to provide step by step training for with key points. In order to provide step by step training for employees. In the company of banglalink they train their employees. In the company of banglalink they train their employees step by step.employees step by step.

3. Off the job training:3. Off the job training: Sometimes Banglalink train up their Sometimes Banglalink train up their employees outside the job. employees outside the job.


Developing their weak position:Developing their weak position: Job rotation:Job rotation: Banglalink in this sector moving employee Banglalink in this sector moving employee

one department to another department train up them and one department to another department train up them and development the weak position.development the weak position.

Coaching or understanding method:Coaching or understanding method: Banglalink in these Banglalink in these sector employee works directly with a senior employee. And sector employee works directly with a senior employee. And this is the sectors employee which is train up directly under this is the sectors employee which is train up directly under the senior employee.the senior employee.

Action learning:Action learning: Manager of Banglalink observed the Manager of Banglalink observed the employees work each of the employee realize time to time employees work each of the employee realize time to time on projects, analysis and solving problem in departments on projects, analysis and solving problem in departments other than the own. So in this system employee s are other than the own. So in this system employee s are monitored by the manager. monitored by the manager.


The case study method:The case study method: Banglalink develop their Banglalink develop their employees by written description of an origination problem.employees by written description of an origination problem.

Management game:Management game: Management game is a good Management game is a good development tools for Banglalink. The company divided development tools for Banglalink. The company divided employees in to five or six persons group, each of which employees in to five or six persons group, each of which competes with the others in a simulated marketplace. competes with the others in a simulated marketplace.

Outside seminars:Outside seminars: Sometimes BL arrange outside seminars Sometimes BL arrange outside seminars for employees development. for employees development.


Tackle the threat of the Banglalink:Tackle the threat of the Banglalink: 1. Established brand name;1. Established brand name;

Banglalink has the one of major pioneers in Bangladesh Banglalink has the one of major pioneers in Bangladesh mobile sector and people already know about Banglalink and mobile sector and people already know about Banglalink and their policy. So they tackle the threat of other company by use their policy. So they tackle the threat of other company by use their name. The employees of BL always try to their level to their name. The employees of BL always try to their level to spread the brand name.spread the brand name.

2. Pricing flexibility:2. Pricing flexibility:

The company practices price flexibility to meet the high The company practices price flexibility to meet the high elasticity of demand in the market. Banglalink create strong elasticity of demand in the market. Banglalink create strong position about call rate. So they tackle the threat of other position about call rate. So they tackle the threat of other company by use their Pricing flexibility. The higher authority company by use their Pricing flexibility. The higher authority fixed the price fixed the price


3. Loyal customer base:3. Loyal customer base: Banglalink already create loyal customer base especially in Banglalink already create loyal customer base especially in

the post paid connection segment. In the case they don’t faces the post paid connection segment. In the case they don’t faces extra threat or reduce risk.extra threat or reduce risk.

4. Capital:4. Capital: Banglalink has a huge amount of capital. So when they seem Banglalink has a huge amount of capital. So when they seem

the rate will be decease for the purpose of involve customer the rate will be decease for the purpose of involve customer then there is no financial crisis because they generated large then there is no financial crisis because they generated large capital. So they get customer for low price and there is no capital. So they get customer for low price and there is no threat among the competitors.threat among the competitors.

5. No busy network:5. No busy network: Banglalink cover the strong network on the whole country. Banglalink cover the strong network on the whole country.

They provide crystal clear network and it ensure to connect They provide crystal clear network and it ensure to connect another operator very quickly. It is also cover the extra threat. another operator very quickly. It is also cover the extra threat.


Findings:Findings: There are some important findings, which are given below:There are some important findings, which are given below:

11. The concept of training is a process of teaching new . The concept of training is a process of teaching new employees the basic skills they need to perform their jobs employees the basic skills they need to perform their jobs

2.2. The concept of Development means improve the quality of The concept of Development means improve the quality of employees by training them a certain period of time or the employees by training them a certain period of time or the process of the job process of the job

3.3. There are three steps of Employees training process in our There are three steps of Employees training process in our study. Such as study. Such as

a. On the job training. a. On the job training. b. Off the job training. b. Off the job training. c. Job instruction training. c. Job instruction training.


44. Employees of banglalink are developed by different . Employees of banglalink are developed by different training. Such as, Job rotation, Coaching or understanding training. Such as, Job rotation, Coaching or understanding method, Action learning, the case study method, Management method, Action learning, the case study method, Management game and Outside seminars etc. game and Outside seminars etc.

55. There are many way are described to tackle the threat of . There are many way are described to tackle the threat of Banglalink Banglalink

6.6. After all discussion we can say that, the companies of After all discussion we can say that, the companies of Banglalink maintain their employees training and development Banglalink maintain their employees training and development program in standard ways. program in standard ways.


After all discussion we can say that, the companies of After all discussion we can say that, the companies of Banglalink maintain their employees training and development Banglalink maintain their employees training and development program in standard ways. And all of the activities which are program in standard ways. And all of the activities which are come from employees all of this things are occurred reached come from employees all of this things are occurred reached the company long run. the company long run.


That’s all from our That’s all from our presentation. presentation.


Thank YouThank YouFor For

listening the Session.listening the Session.

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