evaluation question 3: What have you learned from your audience

feedback?

Audience feedback for our final music video:

From the audience feedback that we received after we had shown them the finalmusic video after it we had done editing it, their initial feedback with the performerwas positive. They added that she was suitable for the role as she goes for thestereotypical look of a jazz/soul artist and her acting skills were good enough.Our first ideas for the performer was using the actual singer of the song that we hadused but due to her busy schedule we had decided upon using her instead.

The audience had commented onhow the quality of the footage fromthe street scenes were in muchbetter quality then the scenes at thepark. We had managed to correctthis in adobe premier by changingthe contrasting and brightness ofthe picture.The camerawork techniques we hadused in the video was likenedamongst the audience as theycommented on the continuity editingand the fact that we had used actualpeople from the streets to be partof our video through medium shots portrays the different real lifecharacters you would find on the streets.

The audience that had seenthe video were some classmatesand they had commented on thegreen screen that we had used forthe performance scenes. Theycomplained that we had not donean inadequate job in clearing all thegreen properly and so we hadchanged that afterwards to reducethe green coming from the background as much a possible.We also had a response from aYouTube viewer who wrote that itwas an overall excellent video butthe green screening had to makesome adjustments. We were ableto take up this criticism and correctedthe mistake that we had done.

Audience feedback towards our final ancillary products:

The feedback we received from the audience relating to the front cover and backcover was that it amazed them as to how we were able to create a brand identityamongst them with the actual music video. However they had commented uponthe magazine advertisement as they thought that the blue background did not seemto fit the soul/jazz genre as the colour seemed to make the overall look appeartoo overcrowded so we changed the colour to a more champagne one much likethe colour of the balloons on the front cover, yet again making this link to the otherancillary products. In addition the colour appeared to them to be more simple, addingto the conventional look of the soul/jazz genre. We had also rearranged some of the writing and images that were used as it appeared to show too much content towardsthe audience.

This was the review sheet that was given to some of the audience that hadseen the music video: