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Intenet Marketing in India Opportunity and Challenges

Presented by-Satyajeet Suman

Agrim Verma

Manav Kauldhar


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Payments

Logistics

Cyber Crime

Vendor management


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Payments-Net payment involves sharing some revenues(4% or more). With a thin profit margin itmeans parting with half the profits.

Business also have to factor fraudulentcharges and charge back in their businessmodel.Most end consumers are sceptical whilepaying online, which has forced e-tailers toorganise unconventional methods ofpayment


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Payments - Very often the payment carry the baggage ofoctroi , entry tax, VAT, and several state-specific forms that can be baffling.


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Customers want their goods delivered inperfect condition and within a specific timeframe .

Regular posts are not a viable option andcouriers have their limitations in terms ofreach. All this adds to the costs.

Shipping high- value goods might need aninsurance which is an additional cost


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Cyber crimes include criminal acts suchas viruses , phising, and denial of service

attacks that causes E- commercewebsites to lose revenue.

Apart from the financial loss, the

companys reputation is at stake. For thecustomer , it is a loss at the mere pushof a button


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CyberCrime

Virus

Phising

Botnet

Spoofing

NetSpionage

E-BankTheft

Denial ofService

Softwarepiracy

Spam

Onlinecredit card

fraud


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Vendor management

Very often, vendors end up dealing withan inefficient system for inventory

management that affects the deliveryprocess.

In most cases, there are no digital data

for product, no appealing visual, and nomechanism to check daily prices.

When sites are not updated regularly,they cease to attract new buyers.


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Area of Concern Quality of goods and services is concern . E-

commerce firms need to focus on this. Security ispromised but not always delivered.Increasedinvestment in securities will bring morecustomers to this platform.

Establishing trust and winning confidence is noteasy. Brick and motar stores tend to be moretrusted.

Delivery times tend to be a problem. Too manycases of late delivery or damaged goods have

made buyers suspicious. Logistics must improve .


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Some facts about India and the Internet

Internet country code- .in Internet service provider- 240(2012) Internet hosts-4,536,000 Internet users- 120 million+ Internet pentration-Approx 9% of population Number of internet connections-22.39 million Broadband internet users- 13.35 million Users who access internet from their phone- 63% Avge broad band speed- 256 kbps


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