What kind of media institution might distribute your media

product and why?

Optimum Releasing From researching institutions on the IMBD

website, I found that Optimum Releasing would be the most likely distributor of my product.

Genre The majority of the films distributed by

Optimum Releasing are under the genre of horror. More specifically, the horror films distributed fall under the category of the supernatural which is the same genre of my film.

Screenshot of distributor’s films

This shows many of the films distributed by Optimum Releasing, a large number of which are horror and supernatural films.

Actors The majority of the horror films distributed

by Optimum Releasing feature a young female in the lead role which is what I have also chosen for my film. ‘The Awakening’, ‘The Last Exorcism’ and ‘The Silent House’ to name a few are all examples of this.

Profit I also chose Optimum Releasing as the

distributor of my film because the horror films it has already distributed have been highly successful at the box office. ‘Orphan’ and ‘The Last Exorcism’ which are horror films both distributed by Optimum Releasing grossed over $40,000,000 worldwide.

Conclusion Due to all these factors I believe Optimum

Releasing would be the most appropriate distributor of my film as it displays similarities in genre, actors and makes successful films using these.