HARRY POTTER Exchange

Fan Videos

http://www.youtube.com/watch?v=49pfa-JWKTo This video shows different fan reviews of the film and what they thought of it

http://www.youtube.com/watch?v=j2XvKAwch14 This shows a fan who is video blogging his thoughts on the film so that people can see others perspectives on the films.

Amazon

These images shown are showing amazon reviews on the last harry potter DVD being sold on amazon. This exchange shows that even on websites selling products the audience can be influenced by other audience members.

The Potter Pals YouTube website is made by fans and creates a musical puppet show for people to access. They use the characters out of harry potter and create humorous videos that people across the world watch.

TwitterThe use of the twitter site creates another platform for fans to be linked to the movie and its actors. It also allows fans to express their views about Harry Potter for everyone else to see.

Facebook

The Facebook page is used by thousands of fans and is the official site for Harry Potter. The use of this creates a link between the characters of the harry potter films and there audience. They can also show exclusive content and learn information about the actors.

Official Website

The use of the official website creates a place for fans to watch clips and look back onto the films. The use creates an idea of being part of it – like the users mouse becoming a wand.

PotterMoreThe Potter More Website allows fans to learn more about the films and books and be a part of the harry potter experience as you enter into the Hogwarts school and see exclusive content as part of being in the Harry potter world. The use of being in a house allows you to interact with other harry potter fans and talk about it to one another.

Marketing

Marketing: Marketing is definitely one of the most affected areas of film from technological convergence, and the leap in technology has actually been beneficial to institutions attracting their target audience. For example with the film ‘Harry potter and the deathly hallows part 2’. With the increasing use of computers and internet the web page was easily passed about between people through things like Facebook, Twitter and blogs. Whereas marketing used to rely on billboards and posters today companies can use these as well as the technological approach and through doing so spread their films to a wider audience. Twitter is also a social website predominantly used by younger age group and so would aim at the films target audience of minimum age 15, the films certificate. The news about the upcoming UK film could of been easily be spread far more quickly to the required target audience by word-of-mouth so it is more cost effective due to having access of having a greater number of the target audience.

Distribution

Distribution: The luxury of distribution of film has greatly improved with technological convergence, relating back to the idea of filming in digital as opposed to film reels. films like 'Harry Potter and deathly hallows part 2'. This instantly become easier, cheaper and faster to distribute to cinema as each cinema doesn't require an entire film reel, and converting to DVD is almost instant. It can also create different revenue streams by selling the production right to someone e.g. Sky or iTunes. And after a number of months it’s been released, there is a further revenue stream from the likes of net flicks and LoveFilm.com. Also as most of the unreleased films are put online for people to stream on their computers or any other technological devices, these films have been distributed illegally and also legally based on what it is like now for the access.

Production

Production: Harry Potter used CGI (computer-generated imagery) and when deciding to use this, who would work with them to help make the CGI look as realistic as possible and also how it would improve the film. This would also be the case when Shane Meadows was deciding what new technology to use in This is England and how it would help sales and also make the film better, Meadows would have to decide whether to work with another company who uses and can offer e.g. High Definition, and if he did then this would create Technical convergence. So Technological Convergence is important to the production of films as it gives films the opportunity to use new technology and really improve or in some cases ruin a film.