DESIGN IDEA 1:

COVER:

NAME OF ARTIST-Top left- first thing the audience readsThe will.i.am official font allows the audience to familiarise themselves with the artist

ALBUM TITLE-Eyes are naturally drawn to the bold, large font

PARENTAL ADVISORY-Warns of explicit content

STICKER-Gives information on content ROSE DESIGN WITH CONFETTI-

The rose is a representation of love, however the confetti foreshadows the dangers featured in the music video

SPINE AND BACK:

TEXT-Simple and bold to catch the eye

LOGO-Audience familiarise themselves with the artist

Offers both versions of the song

RECORD LABELS-InterscopeWill.I.Am officialAdvertises the company and further artists the may support

Offers online access via the official website and twitter-Advertises the artist on further platforms

COPYRIGHT INFORMATION-Emphasises the authenticity of the album

BARCODE

SOURCE CODE-For accessibility

TRIANGLE DESIGN-Features in many contemporary music videos and album covers, particularly Will.I.Am’s own work

LEAD SINGER-Focus on artist

THEMES-Design hints at the old theme with a modern twist

LIPSTICK PRINT DESIGN-Features throughout the digipak for voyeuristic purposes

WINK-Hints at the playfulness of the album

COLOURS-Black and red is used as a reflection of the old era and the dangers of the song

OUTSIDE PANE ONE:

INSIDE PANE ONE:Inside panes give an alternative look to the digipak

Lyric page

Spilt glass as seen in the music video-Advertises the video through the digpak

INSIDE PANE TWO:

SCAN-Behind the scenes at the photoshoot and deleted scenesOffers the audience an incentive to buy a hard copy rather than download at a cheaper price

Dead boy-Taken from the music video

Thanks and credits-ProducersFansVideo shoot cast and cameramen

INSIDE PANE THREE:

Disk impression-To hold the CD

Confetti design-Taken from the music video

DESIGN IDEA 2:

Offers exclusive content-Marketing tool gives the buyer an incentive to purchase the hard copy

Bold, large font

Will.I.Am official font

Will.I.Am logo

Gatsby theme design

COVER:

RECORD LABELS

COLOURS-Black and gold colour theme

Website and twitter

Gun sillouettes

Centered title

COPYRIGHT INFORMATIONSCAN-For free Gatsby soundtrack download

2 song versions

SPINE AND BACK:

Symmetrical gun design

Comical ‘bang’

Musical instrument design

INSIDE PANE:

1920s sillouette design

Sillouette of artist

INSIDE PANE TWO:

Digipak will come with an additional lyric booklet including photographs and thanks and dedications pages and a free poster