RETAIL INDUSTRY

Retailing in India is one of the pillars of its economy and accounts for 14 to 15 percent of its GDP. The Indian retail market is estimated to be US$ 450 billion and one of the top five retail markets in the world by economic value. India is one of the fastest growing retail markets in the world, with 1.2 billion people.

In India the vast middle class and its almost untapped retail industry are the key attractive forces for global retail giants wanting to enter into newer markets, which in turn will help the India Retail Industry to grow faster. Indian retail is expected to grow 25 per cent annually. Modern retail in India could be worth US$ 175-200 billion by 2016. The Food Retail Industry in India dominates the shopping basket. The Mobile phone Retail Industry in India is already a US$ 16.7 billion business, growing at over 20 per cent per year.

HYPERCITY

Hyper CITY Retail (India) Ltd. is part of the K. Raheja Corp. Group, a leader in the Indian retail sector. K Raheja Corp helped create retail boom in India with Shoppers Stop, InOrbit Mall and Crossword apart from their successes in realty and hospitality.

HyperCITY is a hypermarket in the true sense as it offers its customers ‘Big store Big savings’ along with a dominating assortment of quality products at a large, modern and exciting format.It also offers other value added services like ATM facility, telecom services, Bakery and Restaurants etc under one roof to make the shopping experience richer, convenient and complete. HyperCITY launched its first store in Malad, Mumbai, which is spread over 1, 20,000 sq ft.

Today, HyperCITY has accomplished a total of 13 stores since inception and have marked its presence in cities like Mumbai, Hyderabad, Bengaluru, Bhopal, Amritsar, Pune, Ahmedabad and Jaipur. It offers over 44,000 products sourced from both local & global markets to choose from & boasts of quality, distinctive, dominant assortment at great value. HyperCITY promises convenience of everything under one roof & International shopping ambience that rivals the best in the world. More than 20 Lakh Customers visit HyperCITY stores every month. 

    Our Vision & Mission

“TO BE AN INTEGRAL PART OF CUSTOMER LIVES, BY OFFERING THEM HIGH QUALITY SHOPPING EXPERIENCE THROUGH GREAT PRODUCTS AT EVER BETTER PRICES.”

the newest innovations, the freshest produce, the hottest fashion lines of the season are all waiting to be explored at HyperCITY. Enjoy a shopping experience like no another that brings together malls, brands, shops and bazaars around the world.Store DesignHypercity has been voted one of the 100 stores in the world you simply 'have' to visit! That’s because the store design caters to almost every interest while ensuring that customers can navigate and access their favourite products with ease. 

The HyperCITY Experience

CUSTOMER

 They target middle and upper middle class by providing better quality products at reasonable price.They attract the customers by providing discounts and offers, free home delivery of goods to their customers, credit card facilities to salaried customers etc.They provide efficient after sales service and they have an exchange policy.Hyper CITY promises convenience of everything under one roof & International shopping ambience that rivals the best in the world. More than 2 million Customers visit Hyper CITY stores every month.

ENCOURAGING CUSTOMER RELATIONSExchange policy They offer exchange

within 14 days of your purchase, on producing the original receipt. The product should be unused, undamaged, in the original packaging and in sealable condition.Jewellery, cosmetics, mobile Phones, MP3 players, innerwear, swimwear and any altered merchandise are not exchanged.All appliances & electronics items will be exchanged subject to the warranty & guarantee terms of the manufacturer, with a valid receipt.

Cont.

Membership cards No membership cards are given to any customer but they give Gift vouchers. Hyper city Gift Vouchers are available for both Corporate and Personal gifting. Their Gift Vouchers are available in denominations or Rs.50/-, 100/-, 250/-, 500/-, 1000/-, or 2000/-.

Free home delivery Hyper city is committed to extending high standards of customer service even beyond shopping through our Home delivery service. Our aim is to delight our customers through timely delivery of goods, every time

Merchendise mix HyperCITY provides a truly international

shopping experience, where customers can shopping comfort in a large, modern, & exciting environment.It offers a wide and contemporary range of innovative products, sourced from both local and international markets. 

Electronic goods Groceries Vegetables and fruits Household item Consumer durables Furnitures Beauty care product

Private label of hypercity

Foods and grocery Everyday

Everyday is dedicated to bring wholesome food to your family at great prices. Our products are packed under hygienic conditions and are priced to offer real value, every day. HyperCITY encompasses everyday foods like cereals, spices, , pulses, dry fruits and other products.

Fresh BasketEvery Fresh Basket product guarantees freshness and quality on a daily basis, with all the goodness locked in. Fresh Basket offers the freshest selection of meat, seafood, fresh produce, freshly baked breads, specialty bread, etc.

WaitroseVoted the top supermarket chain in UK. Exclusively available at HyperCITY. Come and taste the best of teas, coffees, juices, jams and more.

Cont. Home Ebano

Discover stylish essentials for your home with HyperCITY’s exclusive brand e b a n o. e b a n o presents a selection of basic products with a modern appeal. Bringing your home to life with contemporary designs, vibrant colours, great value & is present across Utensils, Cutlery, Bakeware, Crockery, Glassware, Pots'n'pans, Implements, Bed linen, Towels, Cushions, Table linen, pillows and more.

AvorioMake your home a more luxurious place with Avorio, the exclusive brand from HyperCITY. AVORIO offers exclusive, versatile and classic designs to enhance your lifestyle. Avorio spans Implements, Pots'n'pans, Glassware, Cutlery, Crockery, Towels, Bed linen, Table linen, Duvets & quilts and more.

Cont.

Joojoobs Discover Fashion for your little ones!! The Joojoobs range of comfortable garments for infants includes designer infant wear and infant western wear. The range combines the finest quality fabrics & vivid colors to create a high value range of infant wear.

CITY StyleOffers the latest trends in clothing in the market, at prices that are affordable.

River inc.A range of quality denims for men, ladies and kids. The range comprises of basic denims, fashion denims, tees, cargos, denim shirts and jackets.

Promises on product

Local Competitors

•Spencer’s

•Demart

•Lifestyle

•Food Bazaar •Reliance Fresh

Press release Mumbai,sept 12, 2013: Your

favorite hypermarket HyperCITY is back with this season’s Hyper Sale. Load your shopping carts with unbelievable deals and irresistible discounts across a wide range of apparels, footwear, accessories, electronics, appliances, sports goods, home & furniture. Get a whopping discount of upto 70% on apparels, footwear and accessories, 50% on Home and Furniture, 50% on Toys & Stationery, 30% on Electronics & Appliances and upto 10% on food & grocery items.  The Hyper Sale will be applicable to all HyperCITY stores across India. It’s time for entire family to buckle up and set out on a shopping spree with their exhaustive shopping list.

Item Discounts

Apparels, Footwear & Accessories

Upto 70%

Home & Furniture Upto 50%

Sports, Toys & Stationery

Upto 50%

Electronics & Appliances

Upto 30%

Food & Grocery Upto 10%

Cont. Mumbai, aug 26, 2013: HyperCITY one of the leading

players in the Indian retail sector has launched its third store in Bangalore. This store spread over 30000 sq. ft. displays the finest range of products across categories such as Food & Grocery, Fruits & Vegetables, Personal care, Apparel & Small appliances. The store aims to provide shoppers with variety of products and exciting offers that one can enjoy at HyperCITY. This new store situated at Whitefield.

Awards and recognition International Awards HyperCITY, Mumbai won The Award of Merit for Large Format

Specialty Store at the United States International Design Awards in New York on 15th January, 2007. This is the first time that an Indian Company has received an award like this. This was the 36th awards function for the Institute of Store Planners/VM+SD International Store Design, New York.

HyperCITY was voted as India's top retail store by ‘Retail Week’, a leading U.K. magazine revered by retailers world wide. It was voted as the 100 Shops You Must Visit across the world and was featured amongst internationally renowned stores such as Bloomingdales New York, Selfridges U.K, Louis Vuitton Paris and Carrefour Shanghai.

cont. Domestic Awards HyperCITY bagged the prestigious award of the “Most Admired

Food & Grocery Retailer of the Year - Private Label Development Award” at the Coca Cola Golden Spoon Awards held on December 12, 2012 at the Renaissance Hotel, Mumbai.

Hypercity Pune Store was awarded for the best Store design in the Hypermarket Category at the VM&RD Awards 2012(Visual Merchandising & Retail Design)

Retail Forum held on the 10th and 11th Oct 2012 Hypercity has been awarded the most admired Retailer in the Hypermarket Category.

star Retailer Awards awarded Gourmetcity Debutant Retailer of the Year 2008.

HyperCITY - Your Career Destination At HyperCITY we believe that "Our people are our most valued assets and

we recognize the fact that our real strength and the foundation of our business is our people". Our uniqueness lies in our professionalism, ethics and excellence in service to our customers – Both Internal and external. We also provide an environment which helps every associate in not just setting up, but also in achieving organizational and personal goals.

Global Management Learning’s from across the world is shared through systematic knowledge sharing practices. This includes enrollment / membership with international institutions, providing world-class knowledge, training from consultants from within the country and abroad.We provide international competition exposure by enabling our employees visit the best retailing chains in the world; provide opportunities through exchange programs with members of the Intercontinental Group of Departmental Stores, and much more. We respect competencies for what they are, viz. we identify and assign roles based on competencies, and not for years of experience or relationships. So if you are keen to be a part of an organization which has, in such short time put itself on a global map, here is your opportunity.

Hyper city

Parent Company K Raheja Corporation Group

Category Food Retail

Sector Lifestyle and Retail

Tagline/ Slogan Big Store. Big Savings

USP

Extremely huge 1,200,000 sq. ft.

supermarkets with a myriad of products and

services ranging from food & grocery,

electronics, furniture to heath etc.

STP

Segment Supermarkets food chains

Target Group Price sensitive individuals

Positioning

Provide an international shopping

experience, where customers can shop in

comfort in a large, modern, & exciting

environment for  the widest range of

products sourced from around the world

SWOT Analysis

Strength

1. Leader in the Indian retail sector with

prior experience in running retail stores

such as Shopper’s stop, Inorbit mall and

crossword before establishing Hyper city

2. Accomplished over 12 Hyper city

superstores in India in all major cities such

as Mumbai, Hyderabad, Pune, Bangalore

etc.

3. Excellent management team with

experience of many years in running retail

business

4. Large economies of scale compared to

competitors

Weakness

1.Huge infrastructure costs involved in

Hyercity projects

2.Low possibility of success of this store

format in lower tier-2 and tier-3 cities

3.Huge operating costs put an upward

pressure on prices

Opportunity

1.Expansion in other major cities of India

such as Delhi, Lucknow, Chandigarh etc.

2.Development of its own in-store brands

3.Massive advertising and brand promotion

4. Putting sound customer loyalty

programmes in place

Threats

1.Increasing competition from other retailers

and store formats

2.Recession in real estate and infrastructure

sector

3.Rising inflation for food and fuel prices

Competition

Competitors

1.bigbazaar

2.Megamart

3.reliance fresh