Tag line- gives the idea of what the story could be about.

Hot Spots- Near the eye (Main focus of image conventional to other Horror thriller genres as “the eyes are the window to the soul”), on detail of facial feature and title showing the important areas

Route of Eye- Actors names, Main image & beginning of title then credits.

Close up- The close up on the actors face emphasises on the eye. Also as it is only half a face it gives an unknowing feeling to this certain character which is the conventional idea for the villain in a Horror/Thriller

Costume & Make-up-Conventional to the horror/thriller genre, emphasis on the eye by giving a hollowed out effect and hollow facial appearance suggests that the character is not alive/human.

Title- An un focused looking font which is seen conventional to the genre as ghost’s make technology fussy and unfocused.

Text- Black – Connotes the unknown Red – Connotes DangerWhite – Cold quality

Lighting- Highlights & Shadows emphasise facial structure gives a conventional creepy effect.

Green background – Green connotes Envy/ Jealousy gives impression what the plot is about.

Title – gives the feeling of a chalk board written on & being scratched on a table – gives the impression that it was written by a child.

Tag line – Give the audience the clue of what the film is going to be about“There’s something wrong with Ester.”

Costume- Dark hair convention of a thriller film main character. Black connotes death, authorityOld fashioned cloths- shows that she is not normal, there's something different about her.

Hot spots – Shot of the eyes gives the tension most commonly used in thrillers “Window’s to the soul”

Route of eye – Shows the tag line Cut through main image of characterAcross people involved in film & information (release date) Text –

Red connotes Danger

Lighting- Low key defines features of facial expression It makes her eyes look dark connoting something dark about her (evil?)

Title- Different colour makes it stand out.

Hot Spots- The Central image is within 3 of four hot spots emphasises the appearance of the person showing the facial structure, also showing it’s importance. The other articles are also within the spots to also grab audiences’ attention.

Route of eye- Through names of other films mentioned with the magazine so people know what else is in that issue, through central image & finishing with Free posters to catch the audiences eye as it is also the last thing they see.

Central image- The same as the poster of the film showing the link and connection between both.

Background- Plain white, brings emphasis to the central image & textMain cover line-

Largest font on the cover, makes it stand out to audience

Cover lines – Different fonts to make them different and unique to each other.

Title – Large and bold brings the attention of the audience, helps to remember the name.

Banner –Inside posters to intrigue the audience for free things.Information which is unknown to public gets audiences attention.

Cover lines- The same fonts and sizes, shows that they are not the highlighted titles. Exclamation point to attract more attention. Main- larger font, gains more attention from target audience, shows it’s the main story/topic of this issue.

Hot Spot-Facial focus, shows importance of facial expression and eyes, most common with thrillers. Tag line- indication of film, may be used to intrigue the audience and give an essence of the film/ plot.

Route of eye- Title of the magazine to draw attention of audience if they know of magazine, .through central image the actor gains attention of audience who know of them & their films finally the name of the film title which will also attract the attention of people who like/ know of Sherlock Holmes