Présentation Wrung

INTRODUCTION

WRUNG DIVISION is a lifestyle

brand based in Paris, France.

Our motto can be resumed as “Fashion,

Art, Music, Lifestyle & Culture since 1995”.

We are one of today's top selling

streetwear brand in France but also in

other European countries, with a very strong and fast development.

INTRODUCTION

Our strengths are:

AUTHENTICITY of our image

UNIQUENESS of our brand in France

QUALITY of our products and service

SERIOUSNESS in business

WRUNG DIVISION

1. BRAND ROOTS

1995 - 1999: “FROM WALLS

TO CLOTHES” In the mid 90s, between friends heavily

involved in graffiti art, hip hop and the

Parisian street scene, we produce

limited edition T-shirts that we sell from

hand to hand. Word of mouth is good,

our creations are a success.

We all are in our twenties with no

knowledge of business, but with

the head full of dreams we decide to

launch the ‘Wrung Division’ company.

Thanks our street credibility, we link

the Wrung brand with artists who

quickly become major names on the

French urban scene, rappers, athletes,

musicians, artists.

1. BRAND ROOTS

2000 - 2004: “BUILT TO LAST” The market is flooded with so-called

‘Streetwear brands', most of them created

or financed by textile manufacturers

wishing to get a 'lead market'.

We refuse to be just a fad, and aim at long

term development. We focus on building

a strong brand name, instill value in our

clothes, and expand the product range.

This allows us to gain credibility in both

the streets and the industry, and Wrung

becomes a certified label of authenticity.

Our bet proves to be successful,

we double our turnover 3 years running.

1. BRAND ROOTS

2005 - 2009: “EUROPEAN BRAND”

Thanks to our longevity and the quality of

our clothes that have proven themselves,

Wrung becomes a reference for French

independent streetwear.

We sign distribution contracts in Spain,

Switzerland, Belgium, Denmark, and for

Italy, UK, Germany, Russia and Poland

in the following two years.

We continue our ‘independent’ strategy

by opening our first flagship stores in

Paris, Lille, then Orleans and Bordeaux.

By 2005 we have already launched

Wrungshop.fr, our official online store.

1. BRAND ROOTS

2010 - 2012: “LIFESTYLE COMPANY”

15 years later, more than just a brand,

Wrung has become a lifestyle.

We are the leader in the French streetwear

market, and our reputation has grown

beyond hexagonal borders.

Our turnover is a thousand times what

it was at our beginning and our growth

remains constant, even in times of crisis.

We produce hundreds of thousands of

pieces a year, and draw over a hundred

styles per season.

1. BRAND ROOTS

WRUNG DIVISION

2. BRAND COLLECTION

Our audience reaches all youth

from 15 to 30 years old with a taste

for urban cultures.

2. BRAND COLLECTION & SEGMENTATION

This is achieved thanks to our brand’s

authentic image, and through the different

clothing lines we have developed.


DESIGN

Trendy and fun, in our European slim fit. Slightly more fashionable while remaining leisure wear,

colourful, art collabs, limited editions, headphones…


CLASSICS

Casual wear with a street touch, European fit. Basic and styles, clean cuts, classic graphics and

patterns, sober tones. Simplicity, tradition, sports, classicism, care for details, values.


STREETLIFE

Wrung’s original, core line, our version of urban wear. Bold styles in a large comfortable fit, strong

graphics inspired by graffiti, street art, hip hop, underground cultures, with a little subversive twist.


COLLABS Through the years we have worked with many artists, graffiti writers, photographers,

painters, rappers, DJs, tattoo artists, and brands, to create limited edition collabs.

Assassin: pioneer group of French rap, 20th anniversary limited edition jacket. Armen: french photographer and music video director, nominated at MTV music awards

2011 for ‘Best music video’. Laura Satana: world famous tattoo artist. Jay One: painter, one of the Graffiti pioneers in Europe. Blazign: graphic design agency from Paris.

Nassyo: french graffiti artist. Silvio Magaglio: french photographer. Sen2: graffiti artist from New York. Haze Wheels: European skateboard brand.


ACCESSORIES

The line of accessories that nicely match our clothes, adding the finishing touch to a look.

Bags, Snap backs, knitted hats, belts, gloves, wallets and more.


WRUNG LADY

A capsule collection aimed at young women who enjoy urban culture, break dance, music,

sneakers, graffiti and hip hop. Range includes Tshirts, baggy jeans, hoodies, leggings.


WRUNG KIDZ

Capsule collection of children’s wear, produced in small quantities, aimed at today’s young urban

parents who want their kids to dress just like them. Casual, comfortable and fun.

WRUNG DIVISION

3. PRODUCTS EXAMPLES

3. PRODUCTS - DESIGN

FUN - COLOURFUL - ART - MUSIC - SKATE - TRENDY - LIMITED EDITIONS - COLLABS

3. PRODUCTS - CLASSICS

CLASSIC - SIMPLE - HERITAGE - CASUAL - SPORT

3. PRODUCTS - STREETLIFE

BOLD - URBAN - GRAFFITI - CORE - HIP HOP

WRUNG DIVISION

4. TARGET CONSUMER

SEX: 85 % men - 15 % women

AGE: 15 to 30 years old

REVENUE: Middle

PROFILE: He / She loves fashion,

latest trends, new technologies, iphone,

facebook, twitter, vimeo, instagram,

music, hip hop, graffiti, urban culture,

cinema, 20th century pop icons, travelling

and leisure, meet people and have fun.

He or she enjoys to live in a distinctive

group, to exchange, to move fast.

He or she is ready to pay for design,

quality products, and a meaningful

brand with a strong image.

4. TARGET CONSUMER

WRUNG DIVISION

5. BRAND POSITIONING

Fashion Sport

High Price

Low Price

New Era

WRUNG

Carhartt

Adidas Originals

DC Shoes

Ecko

5. BRAND POSITIONING

Obey

Nike SB

Crooks & Castle

Supreme

Vans

Bathing Ape

South Pole

Forever21

H&M

WRUNG DIVISION

6. BRAND VALUES

LIFESTYLE

We represent the urban way of life

of a mixed generation with global

fashion influences, inspired by music,

hip hop, graffiti and sneakers trends.

This concept is experienced by

a strong presence among early

adopters, hip journalists, famous

musicians, artists, athletes and

development partnerships with

concept stores all over Europe.

6. BRAND VALUES

ART & CULTURE

The Wrung brand was created

by Graffiti artists.

For 15 years we followed this track

with many co-branding and collabs

with painters, photographers, musicians,

being for design apparel or exhibitions

of talents in our shops, through

showcases, tours, and videos.

6. BRAND VALUES

FASHION

We are a well structured brand

with different collections and spirits,

through our lines Classics, Streetlife,

and Design.

Thanks to our solid experience,

Wrung has become France’s top

brand on this market, and a leader

in Europe for the streetwear

fashion segment.

6. BRAND VALUES

AUTHENTICITY

Wrung is the only french brand

to have succeeded and increased

for 15 years, in a young market

that requests a strong brand image.

Our success results from a carefully

monitored image, and a strong desire

to widespread our target consumer

without cutting our «underground» roots.

6. BRAND VALUES

WRUNG DIVISION

7. STORES & GEOGRAPHIC

IMPLEMENTATION

120 selected retailers in France including:

4 Flagship Stores in France

20 in French carribean islands

200 selected retailers in Europe, including:

60 in Spain (2 License Stores in Spain)

40 in Scandinavia (Denmark, Sweden)

20 in Germany

10 in Switzerland

10 in Russia

10 in Poland

10 in Belgium

10 in Italy

Recent ventures include Canada, Algeria,

Senegal, Armenia.

7. STORES & GEOGRAPHIC IMPLEMENTATION

Wrung’s customers network is originally

based on selected independent retailers

but also consists of chain stores, mail

order catalogs, and online shops.

Our brand’s scope still aims at

urban young men, and goes from

classic streetwear, to hip hop clothing,

sports wear, skate and ride, casual wear,

lifestyle and fashion.

As we have a specific image,

Wrung requires commercial partnerships

with solid marketing and a good

understanding of our brand.

7. STORES & GEOGRAPHIC IMPLEMENTATION

Présentation Wrung

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