Presentation Twittercensus 2012
-
Upload
intellecta-corporate -
Category
News & Politics
-
view
19.246 -
download
0
description
Transcript of Presentation Twittercensus 2012
![Page 1: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/1.jpg)
#twittercensus
INTELLECTACORPORATE@hampusbrynolf
![Page 2: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/2.jpg)
twittercensus
folkräkning på TwitterIntellecta Corporate 2012
![Page 3: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/3.jpg)
Twitter?
• Mikroblogg• Grundas 2006• 140 miljoner aktiva användare• Inlägg om max 140 tecken• Möjligt att prenumerera på andras
meddelandeflöde• Allt är ”öppet”, öppet API
![Page 4: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/4.jpg)
Några begrepp
• Följare – ”Prenumeranter” på ett kontos
meddelandeflöde
• Följer– ”Prenumererar” på annat kontos
meddelandeflöde
![Page 5: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/5.jpg)
Inte
sve
nska
Metod
Svenska2. Kontrollera
språk på tweets
3. Spara
1. Hämta ny från
köBlockera
4. Lägg vänner i
kö
![Page 6: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/6.jpg)
Mer om metod
• Svensk = skriver åtminstone ibland på svenska
• Exkluderas– Aldrig skrivit tweet– Skyddad identiet– Följer ingen, följs av ingen
• Inkluderas– Skrivit minst 1 tweet– Följer minst en eller följs minst av en svensk
![Page 7: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/7.jpg)
Metodproblem?
C
B
D
A
E
![Page 8: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/8.jpg)
Språkanalys
• N-gram-baserat text-kategorisering– Letar efter trebokstavskombinationer i
ord– Anses träffsäker– Sämre resultat med färre inlägg
![Page 9: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/9.jpg)
Några siffror…
• 2 793 502 konton analyserade• < 100 tweets per konto analyserat• 12 798 617 svenska tweets
identifierade och nedladdade
![Page 10: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/10.jpg)
RESULTAT
![Page 11: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/11.jpg)
Hur många svenska twitterkonton?
299 000
![Page 12: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/12.jpg)
Antal tweets?
110 000 000tweets
![Page 13: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/13.jpg)
Hur många aktiva twittrare?
171 000Skrivit minst ett tweet de senaste 30 dagarna
![Page 14: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/14.jpg)
Hur många mycket aktiva twittrare?
53 000Snitt på minst ett tweet per dag, kan fördelas ojämnt.
![Page 15: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/15.jpg)
Snabb jämförelse
Mars 2012
• 299 000 tweeps• 110 000 000 tweets• 171 000 aktiva• 53 000 mycket aktiva
Dec 2012
• 91 000 tweeps• 25 000 000 tweets• 37 000 aktiva• 11 000 mycket aktiva
![Page 16: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/16.jpg)
Nyregistreringar på twitter
Jul-0
6
Nov-0
6
Mar
-07
Jul-0
7
Nov-0
7
Mar
-08
Jul-0
8
Nov-0
8
Mar
-09
Jul-0
9
Nov-0
9
Mar
-10
Jul-1
0
Nov-1
0
Mar
-11
Jul-1
1
Nov-1
10
5000
10000
15000
20000
25000
0
50
100
150
200
250
300
350
400
Antal nyregistreringar Mediearkiv
![Page 17: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/17.jpg)
![Page 18: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/18.jpg)
Antal konton
Jul-06 Jan-07 Jul-07 Jan-08 Jul-08 Jan-09 Jul-09 Jan-10 Jul-10 Jan-11 Jul-11 Jan-120
50000
100000
150000
200000
250000
300000
![Page 19: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/19.jpg)
Antal tweets, andel av konton
0 till 933%
10 till 99
37%
100 till 99924%
över 1 0007%
![Page 20: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/20.jpg)
Andel av tweets, av resp grupp
0 till 90%
10 till 994%
100 till 99921%
över 100075%
![Page 21: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/21.jpg)
Kön
53%47%
man kvinna
![Page 22: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/22.jpg)
Kön, antal konton
alla aktiv mycket aktiv0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
kvinnaman
![Page 23: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/23.jpg)
Följare & följer, snitt och median
Följare: 62 (10) 2011: 47 followers (8 median)
Följer: 63 (23) 2011: 47 followers (11 median)
Inlägg: 368 (28) 2011: 274 uppdateringar i snitt, (median 23)
![Page 24: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/24.jpg)
Medianer
•< 1 år gammalt•28 uppdateringar• Följer 23• Följs av 10
![Page 25: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/25.jpg)
TWITTER FÖRÄNDRAS
![Page 26: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/26.jpg)
Antal nyregistreringar / ord i bio
Sep-06 Mar-07 Sep-07 Mar-08 Sep-08 Mar-09 Sep-09 Mar-10 Sep-10 Mar-11 Sep-110
50
100
150
200
250
journalist hockey fotboll student
![Page 27: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/27.jpg)
Utveckling / sökord i bio
Oct-0
8
Dec-0
8
Feb-
09
Apr-0
9
Jun-
09
Aug-0
9
Oct-0
9
Dec-0
9
Feb-
10
Apr-1
0
Jun-
10
Aug-1
0
Oct-1
0
Dec-1
0
Feb-
11
Apr-1
1
Jun-
11
Aug-1
1
Oct-1
1
Dec-1
1
Feb-
12
Apr-1
20
1000
2000
3000
4000
5000
6000
7000
8000
journalist hockey fotboll
![Page 28: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/28.jpg)
Sport vs journalister
2006 3
2006 4
2007 1
2007 2
2007 3
2007 4
2008 1
2008 2
2008 3
2008 4
2009 1
2009 2
2009 3
2009 4
2010 1
2010 2
2010 3
2010 4
2011 1
2011 2
2011 3
2011 4
2012 1
0
1000
2000
3000
4000
5000
6000
7000
8000
journalist sportSport = ”fotboll”, ”hockey”, ”sport”
Journalist = ”journalist”, ”reporter”, ”krönikör”, ”chefredaktör” mfl
![Page 29: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/29.jpg)
Vad är kluster?
![Page 30: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/30.jpg)
![Page 31: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/31.jpg)
Vad är kluster? Vad visar grafen?
• Noder som delar karakteristika (följer/följare) i högre utsträckning bildar kluster
• Force directed layout• Repulsion, attraktion, gravitation• Noder som är lika ska hamna nära
varandra• Noder som tillhör samma kluster ska
hamna tillsammans
![Page 32: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/32.jpg)
Om grafen
• Innehåller de mest aktiva • Finns att beskåda på
twittercensus.se/graph om en liten stund
![Page 33: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/33.jpg)
Färg = klusterStorlek = auktoritet (HITS)
![Page 34: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/34.jpg)
![Page 35: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/35.jpg)
![Page 36: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/36.jpg)
![Page 37: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/37.jpg)
![Page 38: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/38.jpg)
![Page 39: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/39.jpg)
![Page 40: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/40.jpg)
![Page 41: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/41.jpg)
![Page 42: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/42.jpg)
![Page 43: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/43.jpg)
![Page 44: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/44.jpg)
![Page 45: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/45.jpg)
![Page 46: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/46.jpg)
![Page 47: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/47.jpg)
![Page 48: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/48.jpg)
![Page 49: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/49.jpg)
![Page 50: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/50.jpg)
![Page 51: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/51.jpg)
![Page 52: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/52.jpg)
![Page 53: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/53.jpg)
![Page 54: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/54.jpg)
![Page 55: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/55.jpg)
![Page 56: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/56.jpg)
![Page 57: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/57.jpg)
![Page 58: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/58.jpg)
![Page 59: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/59.jpg)
![Page 60: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/60.jpg)
![Page 61: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/61.jpg)
![Page 62: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/62.jpg)
![Page 63: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/63.jpg)
Några korrelationer…
• Att följa många korrelerar med många uppdateringar (0.26)
• Att följas av många korrelerar något mindre med många uppdateringar (0.15)
• Att följa många korrelerar med att följas av många (0.38)
![Page 64: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/64.jpg)
Andel av tweets med geo
nej96%
ja4%
![Page 65: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/65.jpg)
Antal tecken i tweets
1 6 11 16 21 26 31 36 41 46 51 56 61 66 71 76 81 86 91 96 101 106 111 116 121 126 131 1360
50000
100000
150000
200000
250000
300000
![Page 66: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/66.jpg)
Tid på dagen
1:00
2:00
3:00
4:00
5:00
6:00
7:00
8:00
9:00
10:0
0
11:0
0
12:0
0
13:0
0
14:0
0
15:0
0
16:0
0
17:0
0
18:0
0
19:0
0
20:0
0
21:0
0
22:0
0
23:0
00:
000
200000
400000
600000
800000
1000000
1200000
![Page 67: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/67.jpg)
Dag i veckan
måndag tisdag onsdag torsdag fredag lördag söndag0
500000
1000000
1500000
2000000
2500000
![Page 68: Presentation Twittercensus 2012](https://reader034.fdocuments.in/reader034/viewer/2022052522/54741c0fb4af9fb90a8b564b/html5/thumbnails/68.jpg)
Vanligaste namn
Johan 1428Anna 1362Emma 1202Fredrik 1050Daniel 988Johanna 914Andreas 912Elin 908Malin 896Sara 861Maria 842Erik 788Hanna 782Martin 767Amanda 727Anders709Jonas 708Julia 674Sofia 673Marcus671peter 663Frida 655Simon 649Anton 635Linda 629Mikael 610Mattias 607Magnus 590Linnea 587Ida 584Emelie 584Henrik 570Sandra559Lisa 547Alexander 542Emil 526David 515Jenny 500Matilda 500Jesper 500tobias 495Robin 480Joakim 478Niklas 470Stefan 466Sebastian 461Caroline 446Patrik 442Karin 420Jessica 414Lina 392Therese 390Oscar 389Viktor 383Adam 380Linus 375Rebecca 361Per 353Filip 349Robert 346Louise 345Josefin 344Thomas 340Sofie 339Pontus 331Victor 331Camilla 320Christian 320Jonathan 318Oskar 312Felicia 310Marie 303Josefine 303Cecilia 297Linn 290Gustav290Lars 288Rasmus 287Björn 287Mats 286moa 282lena 280Evelina 280Helena274maja 274Eva 273Christoffer 269