SOCIAL MEDIA FOR SALESMARYROSE LYONS | BRIGHTSPARK

Unislim | May 2012

What Is Social Media?

• According to Wikipedia

What Is Social Media?

• According to Wikipedia

Or a fancy way of describing all the millions of conversations going on 24/7

Characteristics of Social Media

• Participation Social media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience.

Characteristics of Social Media

• Participation Social media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience.

Think comments on blogs. Ratings & reviews. Forums.

Characteristics of Social Media

• Two-Way Conversation Not broadcast. Many-to-many. Not one-to-many

Characteristics of Social Media

• Two-Way Conversation Not broadcast. Many-to-many. Not one-to-many

The Irish are pretty good at this!

Characteristics of Social Media

• CommunityFacilitates quick formation of communities. Based around common interests, eg. cooking, travel, gadgets, photography, politics, knitting, even a favourite TV show.

Characteristics of Social Media

• CommunityFacilitates quick formation of communities. Based around common interests, eg. cooking, travel, gadgets, photography, politics, knitting, even a favourite TV show.

If YOU are secretly into knitting, check out www.dailyknitter.com or for craft, www.etsy.com

Characteristics of Social Media

• ConnectedWe now connect with more people in our personal life through social networks than we do through other means (telephone, email, face to face).

Characteristics of Social Media

• ConnectedWe now connect with more people in our personal life through social networks than we do through other means (telephone, email, face to face).

On average we stay in touch with 52 people through these means (Source: Universal McCann)

Types of Social Media

1. Blogs - yours is rather good

Types of Social Media

2. Social Networking Sites

Types of Social Media

• But the world’s most famous one is…

Types of Social Media

3. Microblogs

Types of Social Media

• But watch out for …

Types of Social Media

• According to their respective blogs

Types of Social Media

• And the new wunderkind…

Types of Social Media

4. Content Communities

Types of Social Media

5. Forums

Types of Social Media

5. Forums

Boards.ie has 3.2 million unique visitors every month

Types of Social Media

6. Wikis

Types of Social Media

7. Podcasts

3 Steps To Social Media Success

1. Listen

3 Steps To Social Media Success

1. Listen2. Engage

3 Steps To Social Media Success

1. Listen2. Engage3. Plan

Step 1: Listen

• Advanced Twitter Search

Is Nancy Here?

Step 1: Listen

• Advanced Twitter Search• Boardreader

http://boardreader.com/

Step 1: Listen

• Advanced Twitter Search• Boardreader• Ice Rocket

http://www.icerocket.com

Step 1: Listen

• Advanced Twitter Search• Boardreader• Ice Rocket• Google Alerts

http://www.google.com/alerts

Step 2: Engage

Step 2: Engage

Step 2: Engage

Step 2: Engage

Step 2: Engage

• Know your audience. – Who are they? What is going on in their lives?

• Speak to them in their own language. – Get the tone right.

Step 2: Engage

Step 2: Engage

When you’re doing the broadcasting…• Keep it short– 140 chars / 20 words

• Ask questions

Step 2: Engage

• Be human• Helpful• Fun

Your Twitter Page

Step 3: Plan It

• Create a content plan … and stick to it

Step 3: Plan It

• Create a content plan … and stick to it• Use your channels to amplify your message

Step 3: Plan It

• Create a content plan … and stick to it• Use your channels to amplify your message• Measure …

Step 3: Plan It

• Create a content plan … and stick to it• Use your channels to amplify your message• Measure …

You are already pretty good at that!

How Much Time?

How Much Time?

Pinterest

Pinterest

• Hugely visual, emphasises pictures over text• It’s about wish lists. Aspirations• Removes barrier to content contribution

because you just have to show taste, not opinion

• Demographic is women, 25-44

Bonus: Pinterest

• #1 traffic referrer to

And

#2 referrer to cookinglight.com

#4 referrer to myrecipe.com

Lionsgate Be Fit Channel

What Are People Saying About You?

Social Media IS Important

Can You Afford Not To?

All internet users will become active internet users, just as consumers made the transition from occasional to regular TV watching in the 1950’s and 1960’s.

Advice For All Businesses

“Resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn't putting itself out there, it ought to be …”

BusinessWeek, Feb 2009

Thank You!

• Get in touch!